Pay-per-click (PPC) advertising has evolved quite a bit since it first began in the early days of the internet. Metrics like cost per click (CPC) remain an important part of the conversation,... Read more »
Lumar, a leading SaaS provider in the website intelligence and technical SEO space, has today announced the launch of new site speed metrics in its website intelligence platform. The new metrics will help... Read more »
The traditional approach to SEO KPIs often falls short of capturing the dynamic nature of user interactions and search patterns. This article proposes a paradigm shift: integrating dynamic, user-centric metrics into established... Read more »
When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions. Let’s explore a... Read more »
The latest report from Vidyard shows 3 in 4 marketers say video content produces more conversions than any other form of content. But at the same time, 72 percent of us marketers aren’t using... Read more »
Search engine optimization (SEO) is a critical component of any professional services firm’s digital marketing strategy. By improving the quality and quantity of traffic that arrives at your website through organic... Read more »
This slide exhibits the dashboard thaat represents content material advertising metrics to trace social media standing which incorporates web page visits, submit overview, complete web page hyperlinks, followers by gender and nation,... Read more »
You can hint video SEO again to May sixteenth, 2007 – the day Google launched “Universal Search.” Today, we take blended search outcomes – video, textual content, PDF, blogs, and pictures –... Read more »
If your goals are to construct consciousness and educate your audience, it’s important to embrace engagement and attain as metrics. By Khushboo Solanki Sharma Social media has emerged as a strong medium... Read more »
July 25, 2021 7 min learn Opinions expressed by Entrepreneur contributors are their very own. Improving your SEO will enhance your total rating within the Search Engine Results Pages (SERPs). But, if... Read more »