Create, manage, and work with Job Boards and Recruitment Marketplaces. Each week, Steven Rothberg, Founder and Chief Visionary Officer of College Recruiter, and Peter M. Zollman, Founder of the AIM Group, along with guests from the... Read more »
With great popularity comes great competition. This is the case with selling on Amazon. You’ll need to bring your A game if you want your ads campaigns on this platform to work.... Read more »
The language capabilities of generative AI, specifically GPT-4, have proven helpful in various PPC tasks like managing keywords, writing ad text, and helping with audience development. However, there are also difficulties to... Read more »
Huge news from Indeed, the company that popularized performance-based pricing for job posting ads: effective December 18th, it will cease selling postings on a cost-per-application (CPA) basis. In today’s “breaking news” episode of... Read more »
In a move that sent ripples through the job advertising sector, Indeed, a major player in the online job market, recently made a game-changing announcement: Indeed eliminated its pay-per-application (PPA) job advertising... Read more »
In a move indicative of the changing dynamics in the job search industry, Indeed five days ago announced its decision to cease its pay-per-application advertisement model effective December 18th. This significant shift... Read more »
The job market is evolving, and so are the tools used by employers and job seekers. Pay-per-click (PPC), also known as cost-per-click ( CPC) job boards have emerged as a significant resource... Read more »
Digital advertising has come a long way since the early days of banner ads and pop-ups. Today, marketers have a plethora of pricing models and advertising techniques at their disposal, each with... Read more »
In a pivotal move that marks a new chapter in the online recruitment industry, Indeed, one of the leading global job search platforms, announced last week the discontinuation of its pay-per-application job... Read more »
Employers and others who advertise job openings on a performance-basis will know that the recruitment advertising is full of jargon, similar phrases that sometimes mean the same thing and sometimes don’t, and... Read more »