The Evolution of Google AdWords – A  Billion Advertising Platform

The Evolution of Google AdWords – A $38 Billion Advertising Platform

October 23, 2000, will be a date forever remembered by internet marketers around the globe, as this was the birth of the first ever self-serve online advertising platform – Google AdWords. Google... Read more »
New research study asks if Google Search is getting worse

New research study asks if Google Search is getting worse

A recently released research paper looked to see if Google Search, as well as Bing and DuckDuckGo, search quality has improved over the past year or so. The study looked at 7,392... Read more »
5 Google My Business Features That Support PPC

5 Google My Business Features That Support PPC

The question was posed: Does having a Google My Business (GMB) account help Google Ads pay-per-click (PPC) performance? I researched this quite a bit and was unable to find any evidence that... Read more »
Google AdSense Announces Major Updates to Publisher Payment Structure

Google AdSense Announces Major Updates to Publisher Payment Structure

Google announced that the company is introducing a couple of changes to its online ad network AdSense. With this update, Google is introducing a new AdSense revenue-share structure and also shifting from... Read more »
Google Shows Video Previews In Search Carousel

Google Shows Video Previews In Search Carousel

Late Friday, Google announced they are showing video previews in the search results carousel for Google app for Android and Chrome on Android by default when on a Wifi connection. Google said... Read more »
How to Get Your Website to the Top of Google to Increase Your Income

How to Get Your Website to the Top of Google to Increase Your Income

Over the past two years, I invested much time learning search engine optimization techniques. Making tweaks to my website and creating a content strategy, this work finally began bearing fruit three months... Read more »
Third Marble Marketing: Making Google Ads and SEO Super Easy and Affordable

Third Marble Marketing: Making Google Ads and SEO Super Easy and Affordable

Chris Fawcett, Founder and President of Third Marble Marketing, advocates for small businesses. He believes that small businesses can indeed make a country stronger. At Third Marble, Chirs and team engineer affordable... Read more »
Dentists now allowed to use Google Local Service Ads

Dentists now allowed to use Google Local Service Ads

How are LSAs different from PPC ads? You pay-per-lead, not pay-per-click, which allows for precise and transparent ROI. It can be daunting to manage PPC and Google Ad campaigns. Well-managed campaigns require... Read more »
How Google Ads Marketing Stands Out From Alternatives

How Google Ads Marketing Stands Out From Alternatives

  Google ads marketing Google Ads is a popular marketing platform that allows businesses to display ads on Google’s search engine and other websites across the internet. Advertisers can use Google Ads... Read more »