This not-for-profit is revolutionising Google Ads and SEO for suicide prevention

This not-for-profit is revolutionising Google Ads and SEO for suicide prevention

Trigger warning: This article contains discussions about suicide. Support is available from Lifeline on 13 11 14.  In a world where the internet is often the first place people turn to for... Read more »
Tracking Contact Center Performance Against Google AdWords Spend

Tracking Contact Center Performance Against Google AdWords Spend

How much are you or your customers spending on Pay-Per-Click marketing? Chances are it’s the second biggest expense next to staff – and, for some, that means it can run into tens... Read more »
Google Shopping Ads get conversion annotations

Google Shopping Ads get conversion annotations

Google is encouraging merchants to enable “conversion annotations” – social proof badges that highlight a product’s purchase popularity when displayed in Google Shopping ads. What’s new. Conversion annotations like “best selling” or... Read more »
Reddit eyes potential in search ads following Google traffic gains

Reddit eyes potential in search ads following Google traffic gains

Reddit is exploring monetizing its search results pages, teasing a significant untapped opportunity for the popular online forum. Logical next step. With over 1 billion monthly searches on the platform, Reddit sees... Read more »
Google Search CPC up 13% YoY; ad spend growth slowing

Google Search CPC up 13% YoY; ad spend growth slowing

Google search advertising spend in the U.S. rose by 17% year-on-year in the first quarter of 2024. Click growth continued to slow, hitting 4% YoY (compared to 8% in Q4 2023).  Cost-per-click... Read more »
Search Influence, SEO and Digital Marketing Agency, Earns 2024 Google Premier Partner Status

Search Influence, SEO and Digital Marketing Agency, Earns 2024 Google Premier Partner Status

Search Influence, SEO and Digital Marketing Agency, Earns 2024 Google Premier Partner Status New Orleans, April 24, 2024 (GLOBE NEWSWIRE) — New Orleans, Louisiana – Search Influence earned 2024 Google Premier Partner... Read more »
Create Google core update recovery strategy

Create Google core update recovery strategy

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of... Read more »
UPP Takes an AI-Powered Approach to Optimizing Google Shopping for Merchants 

UPP Takes an AI-Powered Approach to Optimizing Google Shopping for Merchants 

Today’s digital landscape requires retailers to bring their A-game to grabbing customers’ attention and loyalty. With the rise of eCommerce and online shopping, optimizing the customer experience has become paramount for driving... Read more »
Google AdSense launches new Ad Intents format for Auto ads

Google AdSense launches new Ad Intents format for Auto ads

Google AdSense users can now choose to have Auto Ads show as “ad intents” through the platform (in addition to overlap and in-page formats).  What are ad intents. An ad intent is... Read more »
Google Search Central Live Romania 2024 Recap

Google Search Central Live Romania 2024 Recap

Mihai Aperghis (@mihaiaperghis), an SEO we reference here from time to time, is also a Google Product Expert and attended the Google Search Central Unconference the other week. He has written this... Read more »