Justin Golden, Owner With 8.5 billion daily searches, Google stands as the most prominent search engine, driving numerous small businesses to rely on pay-per-click (PPC) ads as their primary marketing strategy. PPC... Read more »
At this point in time, it’s clear to anyone even remotely paying attention that Google is by far the most widely-used search engine today. That popularity means a lot of views, which... Read more »
Learn how to optimize Google Ads campaigns in less time through automation tools and shortcuts. In the fast-paced world of digital advertising, standing still means falling behind. Pay-per-click advertising companies need to... Read more »
Opinions expressed by Entrepreneur contributors are their own. Many entrepreneurs and small business owners struggle to reach the top spot on Google after the Helpful Content Update. However, the consequences of not... Read more »
The SEO landscape is constantly changing with the industry’s newest SEO trends. We have seen so many SEO changes in the past few years, and there is a possibility of witnessing more... Read more »
Even experienced PPC advertisers can struggle with bid strategies in Google Ads. There are over half a dozen options, each serving different objectives and use cases. You can easily lose track of... Read more »
Every PPC marketer aims to deliver improved performance month after month. But once your Google Ads account is well-managed, optimized, and humming along, where should you turn to keep improving on performance?... Read more »
Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase, although not as drastically as in... Read more »
Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. I believe that Amazon... Read more »