Looks like Google’s sick of AI-generated sludge filling up its search results, too. The tech giant announced a substantial overhaul to its spam policies for search this week, introducing new changes that... Read more »
What if your paid advertising could reach audiences in the moments when they’re ready to discover new products and services? Google Discovery ads may be the answer. The new ad type allows... Read more »
Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released.... Read more »
Editor’s note: In the following guest post, Fliqz CEO Benjamin Wayne reveals some of the secrets of using video to help boost the search results rankings of your website. Fliqz is an... Read more »
AdWords advertisers just got a brand-new video ad option for their arsenal. The new format, Outstream Video Ads, will operate on mobile devices across Google video partner mobile sites and apps. Unlike... Read more »
Nov 07, 2023 06:00:00 It has been revealed that the advertising distribution service “Google Adsense” is scheduled to switch from the conventional cost-per-click (CPC) type to the cost-per-impression (CPM) type in early... Read more »
ChatGPT’s release on 30 Nov. 2022 was met with much fanfare and plenty of pushback. It quickly became clear people wanted to ask AI the same questions they asked Google—and ChatGPT often... Read more »
Justin Golden, Owner With 8.5 billion daily searches, Google stands as the most prominent search engine, driving numerous small businesses to rely on pay-per-click (PPC) ads as their primary marketing strategy. PPC... Read more »
At this point in time, it’s clear to anyone even remotely paying attention that Google is by far the most widely-used search engine today. That popularity means a lot of views, which... Read more »
Learn how to optimize Google Ads campaigns in less time through automation tools and shortcuts. In the fast-paced world of digital advertising, standing still means falling behind. Pay-per-click advertising companies need to... Read more »