What is PPC Marketing? What are the Benefits of PPC Marketing?
PPC marketing is where advertisers pay when a visitor clicks on the ad. Many companies, irrespective of the industry type, use PPC marketing to get more sales in less time. Compared to Search Engine Optimization (SEO), well-designed PPC campaigns can bring better results in less time. PPC agencies, on the other hand, make ads, run campaigns, and make sure the advertisers get returns. They watch bids, content, and more, making changes for success. PPC gets businesses the right leads. Great PPC companies do competitor checks, find keywords, manage budgets, and target the right crowd. The benefits of hiring a top PPC agency in India are that – they can set up various PPC campaigns that increase sales, bring more traffic to your website, increase brand recognition with remarketing, etc. The PPC team analyzes ad performance and makes required changes to drive better results.
How Does Pay-Per-Click Ad Work?
Pay-per-click is a way of buying visits to your website rather than attempting to earn those visits organically like SEO (Search Engine Optimization). There are many things advertisers need to do to run an effective PPC campaign to get the maximum ROI. Advertisers create ad campaigns using various PPC advertising platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn ads, Twitter ads or others. They need keywords, demographics, and audience targeting options to define which individuals should see their ads. Selecting keywords is a very important task.
Advertisers should look for those keywords related to their products or services. When a user searches for those keywords, their ads can appear in the search results. However, advertisers can not simply pay more to ensure their ads appear more compared to the competitor’s ads. Rather, these ads are subject to what is known as an Ad auction. This is an automated process that Search engines use to determine the relevance and validity of the ads that appear on the SERPs. Advertisers should create ads including headlines, ad copy, and often images or videos. They should set a maximum bid for each click on their ad. The ad platform determines which ads to display and in what order based on a mix of bid amount, ad quality and other variables.
When any user performs a search or visits a webpage with available ad space, an ad auction takes place. If your ad wins the auction, it will be displayed to the user. For search ads, the ad will appear at the top or bottom of the search results page. For other platforms, this ad may appear in the social media feeds of the user or on websites in the ad network.
What is PPC Campaign Management?
Companies have the great opportunities to show their ads in front of interested individuals by developing ads and utilizing smart PPC Campaign Management. PPC ads are charged based on your bids and the number of clicks you get. You can run a campaign that falls inside your marketing budget. You also have the option to limit your daily, weekly, and monthly ad spend.
In a nutshell, you decide how much money you’re likely to pay for each visitor who clicks on an ad and visits your website. You also select phrases or keywords that you want people to associate with your website when they search for the related service or yours. So, PPC campaign management is the practice of supervising and controlling a company’s PPC ad budget. This includes various strategies and tactics of ad buys while minimizing the overall expenditure.
Advertisers should use various reliable tracking tools and analytics to monitor the performance of their PPC campaigns. This helps them understand which keywords, ads, and audience segments are generating more clicks and conversions and which keywords are underperforming. Based on the data and insights gathered, advertisers can make necessary adjustments to their campaigns. This will include the addition or removal of keywords, updating ad copy, adjusting bids, or targeting specific demographics. Moreover, once the budget is exhausted, the ads will stop running until the budget is freshened up or adjusted. Successful PPC campaigns often require ongoing monitoring, constant testing, and optimization to achieve the best results.
PPC campaign management can be done by the e-merchant or vendor themselves. Or, you can hand over this challenging responsibility to a dedicated PPC campaign management company in India or PPC specialist and focus on your core business
Unveiling Top 10 PPC Companies in India
1. Zebra Techies Solution– Zebra Techies Solution comes at the top of the list. This is a full-service digital marketing company in India – delivering result-driven SEO, PPC, content marketing, SMO, web design, and web development services to global clients from countries like the USA, UK, Australia, UAE, Canada, and more. Another striking reason why businesses, all across the globe, choose Zebra Techies Solution is because this is one of the most affordable PPC companies in India, since their PPC pricing packages start only from $100 per month. No other company can beat this pricing, for sure.
With over 12 years of experience in this domain,Managed 5 Million USD worth of Google Ads account, this company has a 100% job success rate and is operating with a team of 80+ employees, having extensive knowledge in digital marketing. This company never fails to prove its ability to produce extraordinary quality services even at competitive rates; the numerous accolades from Upwork, Clutch, GoodFirms and more solidify this fact. They have successfully served more than 7000 clients.
Zebra Techies Solution has a team of 25+ PPC experts who are professionally trained and have already worked with many clients. The statistics of this company say that with PPC marketing, they have helped e-commerce businesses in the UAE drive between 27%-31% more sales in the last year.
Their PPC experts do all these below-mentioned things-
- Research the client’s website and competitors
- Keyword research and bidding
- Audience targeting
- Brilliant ad copywriting
- Ad design
- Landing page design
- Set up campaigns
- Analyze and optimize PPC campaigns
- Identifies CRO opportunities
- Collaborate with team members
Partnering with Zebra Techies Solution will offer you 24/7 support, access to their talent, competitive rates, and better marketing opportunities.
Their PPC services include-
Google Ads
Facebook Ads
Instagram Ads management
LinkedIn Ads
Twitter Ads
YouTube Ads
Contact Information- Ph +91-9804210198 | Email- [email protected]
2. Web Ratna – Web Ratna is a reputed digital marketing company, based in Vadodara, Gujarat. They offer SEO, PPC, and social media marketing. They are committed to delivering well-executed PPC services to varied clients. They offer Google AD, Facebook AD, Bing AD, Instagram Ads, LinkedIn Ads, and Programmatic Ads. They have a 95% client retention rate and 12+ years of experience. They work with 70+ digital marketing, SEO, analytics, reporting, design, and productivity tools.
Their USPs are-
- Bigger ROI
- Lowest CPC (cost per click)
- Remarketing/retargeting
- Marketing automation for advanced campaigns
- ICP research
3. Doodleblue Innovations
This is a digital strategy consulting boutique, based in Chennai, India. They love to learn, collaborate and create all things digital. They cater to famous startups, leading consultancies, a mix of global brands, governments, etc. Their services include- digital transformation, UI/UX design thinking, mobile engineering, innovation technology and other digital-related services. They have a strength of 250+ employees. They have a team of experienced PPC professionals who provide proper and genuine updates on the status of the project.
4. Nettechnocrats– Nettechnocrats is a Leading SEO company and digital marketing agency, based in Noida, Delhi (NCR). They offer SEO, PPC, SMO, ORM, and more. They have 12+ years of experience and are opening with 100+ full-time employees. This company specializes in PPC services that drive organic traffic and connect businesses to the target audience instantly.
Their team of PPC experts can do the following
- Write ads
- Do the keyword research
- Optimize every client campaign dail
- Constantly tweaking to get the best results
5. Smartsites- This is an award-winning Digital Marketing Agency that specializes in offering web design, Pay-per-click advertising, search engine Optimization, Email and SMS marketing, Social Media Marketing, etc. Their PPC specialists have extensive knowledge and experience with a track record for growing successful businesses.
Their PPC services include-
Google Ads
Facebook Ads
E-commerce
Remarketing
Landing Pages
6. Softtrix Tech Solutions Private Limited- Softtrix Tech Solutions Private Limited is a full-service digital marketing company based in Mohali, India. They offer SEO, PPC, web design and development, and more. They have 17 + years of Experience and more than 250 in-house employees.
Their PPC services include-
Google Ads
Facebook ads
E-commerce PPC
Amazon PPC
White label PPC
7. Developers.Dev- This is a premier software developer outsourcing company, with over 12+ years of experience. They offer- branding and digital marketing, Big data, E-commerce solutions, web applications, PPC marketing, and more. They are a leading PPC management company and have some of the most experienced and knowledgeable PPC experts on a full-time or part-time basis to deliver expert quality PPC management for the success of the campaigns.
Their PPC service includes-
Google Ads
Bing ads
8. Willshall Consulting- Willshall Consulting is a leading digital marketing company, offering SEO, SMO, PPC, and more!
Their USPs
Google Certified professionals
Top-rated company
Qualified In-house experts
Fast Turnaround and support
Specializations
Google Ad management
Bing ad management
Social media ads management
youtube advertising
9. Cheenti Digital LLC- Cheenti Digital LLC is a full-service digital marketing company, offering SEO, PPC, web design and development, Email marketing, graphic designing services, and more.
They have experienced PPC experts who have honed various strategies that ensure the success of the PPC campaigns.
USPs-
Fast results
Cost-effective agency
Better targeting
Easily track results
Brand exposure
Increased revenue
10. ZTS Infotech Pvt Ltd- ZTS Infotech Pvt Ltd is a sister company of Zebra Techies Solution. This sister company has already delivered 2000+ successful projects with 100+ job success rates. They have served 5000+ clients.
They have highly-trained PPC experts with extensive knowledge in this field.
Their PPC services include-
Google Ads
Facebooks Ads
LinkedIn Ads
About Zebra Techies Solution
Zebra Techies Solution is a leading digital marketing and web development firm providing its results-driven services to B2B & B2C companies globally for over a decade. Our firm specializes in digital marketing, website design and development on multiple CMS and eCommerce platforms. Zebra Techies Solution, a company headquartered in Kolkata, India, represents quality, expertise, transparency, and integrity while maintaining excellent relationships with its partners through its reseller program and on multiple job marketplaces.
Zebra Techies Solution
+91 98042 10198
Email us here
Visit us on social media:
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Published: 05 Sep 2023, 06:01 PM IST
https://www.livemint.com/brand-stories/top-10-ppc-companies-in-india-a-comprehensive-latest-list-11688565959019.html
