Hotels Build Connections Through Friends and Fans on Social Networks; TravelCLICK Launches Social Media Optimization Solution at ITB in Berlin / March 2009


CHICAGO and BERLIN (March 11, 2009) With the increasing number of social
media and consumer-generated content (CGC) sites, people are spending their
time online differently.  Today it�s about conversations�interactions
that go beyond the one-on-one to one-to-many through a series of networked
relationships that connect us to people, places and events like never before.
To avoid being left behind, hotels need to consider being on the sites
where consumers now spend their online hours.  According to Jerome
Wise, vice president of eCommerce for TravelCLICK
International, the challenge for hoteliers is to understand these evolving
channels and how they can be used to reach new markets.  �Social media
can provide an essentially �free� sales and marketing channel for building
connections, community and, ultimately, commerce for hoteliers who are
savvy in the new order of online
,� said Wise. 

Understanding how to leverage this trend to grow brand awareness and
consumer reach through proactive product placement in the social media
sites is an essential element of the marketing mix for today�s hotel marketers. 
Consistent, targeted branding and relevant messages are the keys to leveraging
the power of these networks.


Jerome Wise

In response to this need, TravelCLICK is introducing a new Social Media
Optimization (SMO) solution for hotels.  The personalized program
is designed to harness the viral power of the social networks�such as Facebook,
Bebo, and StudiVZ�to connect hotels with new target audiences worldwide. 
The offering leverages the expertise of TravelCLICK�s award-winning Internet
Marketing Services
team to develop and implement a hotel-specific social
media plan, including:

  • Research and strategy to determine the most appropriate sites, depending
    on the hotel�s profile and target guest demographics
  • Creation of customized profiles on at least 10 sites (social networking
    sites, consumer review sites, media sharing sites, mapping and CGC business
    sites, and user-generated content sites)
  • Submission of content and reviews on all target sites
  • Support and ongoing monitoring of engagements 
  • Quarterly reporting on interactions and responses 

The benefits of SMO go beyond leveraging social networks for their marketing
value.  By having a targeted strategy across sites, hoteliers can
increase traffic to their website and also enhance their search engine
optimization ranking by increasing the amount of strong content and relevant
links to and from their hotel website. 

�According to Google�, networking is going to be the second-most popular
online activity by 2012, overtaking shopping and surpassing both communication�such
as email�and entertainment,� added Wise.  �Hoteliers who explore social
networking early on in its development will have a clear competitive advantage
as it matures.�

With this new capability, TravelCLICK brings even more power to its
comprehensive online
Internet marketing
solution, which includes award-winning website design,
robust content management, customized landing pages, search engine optimization,
pay-per-click advertising, email marketing, and linking�all designed to
drive bookings through a hotel�s most profitable channel, its own website.

About TravelCLICK Inc. (

TravelCLICK, the leader in hotel ecommerce solutions, provides a continuous
flow of high-value online bookings to hotels worldwide. A uniquely comprehensive
one-stop solution, TravelCLICK offers market intelligence, distribution,
electronic marketing, and media solutions delivered with personal attention
and local market expertise. With revenue optimization experts in every
global market, we help our clients make better business decisions, generate
greater demand from the right mix of channels, convert more shoppers to
high-value guests, and increase revenue and profitability. Serving the
hospitality industry since 1999, TravelCLICK has more than 13,000 customers
in 140 countries with offices in Barcelona, Chicago, Dubai, Houston, Phoenix,
Melbourne, Shanghai, and Tokyo. 

TravelCLICK is a registered trademark of TravelCLICK Inc. 

Google is a trademark of Google Inc. and is registered in the United

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