Social media advertising creates buzz round your model. Beer creates a buzz of a special type. Together, they make customers tipsy with digital delight.
Both communicative catalysts, social media and beer are creating new precedents on-line by the use of creativity and connection. Although the beer business has struggled with acceptable advertising on social media platforms recognized for youthful demographics, networks are utilizing age restriction options to deal with these points.
Social media is useful in advertising alcohol as a result of it permits for interactive components in a approach many conventional adverts don’t. Consumers can share their footage and tales, in addition to interact with model promotions and questions. Of course, social media can also be an efficient type of customer support.
Facebook is the top social community for a lot of within the beer business, with manufacturers corresponding to Heineken and Budweiser main the best way. Yet Blue Moon Brewing Company is slowly inching up the checklist – it’s presently ninth within the Top 10 Beer Brands on Social Media, in addition to within the L2 Digital IQ Index Beer Study.
We selected to give attention to Blue Moon Brewing Company’s social media advertising as a result of, like most of us, they’ve the chance to extend optimization efforts and rise to the highest. By specializing in what they’re doing proper – in addition to the place they’ve room for enchancment – we hope to encourage different manufacturers to amp up social media advertising as nicely.
Blue Moon presently options Facebook and YouTube social sharing buttons on the web site, however their YouTube channel just isn’t as nicely optimized as Facebook. They are particularly profitable in highlighting person submissions on Facebook – they usually share photographs of customers having fun with Blue Moon. This encourages others to do the identical, rising their web site engagement and fan enjoyment. The following examines the artistic content material posted on Blue Moon’s Facebook page, as categorized by social media advertising finest practices.
Blue Moon Brewing Company illustrates a couple of of our 13 Basic Rules of Social Media Marketing with their Facebook posts beneath:
Interact together with your viewers. Asking questions indicators curiosity and initiates conversations. Other interactive content material, like fill-in-the-blanks or “caption this,” demonstrates the value of your followers. You aren’t simply asking for “likes,” however for opinions, ideas or concepts.
Offer worth. Everyone loves meals and (virtually) everybody loves beer. Why not put them collectively? By highlighting modern methods to prepare dinner with their beer, Blue Moon is interesting to a bigger audience. These oblique product promotions improve gross sales in addition to gives worth to customers by the use of candy inspiration.
Target content material based mostly on community & viewers demographics. With a mean person age of 30, Facebook is a wonderful community wherein to market beer. Their content material and ad targeting choices additionally improve effectiveness. Blue Moon exhibits attainable concentrating on alternatives beneath with their publish concerning the brewing firm’s house state of Colorado and assist of the Rockies.
Be well timed & construct on the excitement. Blue Moon could not usually be related to the tequila-focused vacation that’s “Cinco De Mayo,” however that didn’t cease them from celebrating. They inspired followers to hitch in with their visible publish, illustrating other ways and locations to take pleasure in their beer. Lesson of the day: uncover a strategy to insert your model in to the favored dialog or trending matter, and accomplish that with confidence.
Blue Moon Brewing Company has a artistic, interactive presence on Facebook. However, in addition they have room for enchancment in different social spectrums, together with video optimization on their YouTube channel. They stand to extend their social media advertising success with Twitter progress and Pinterest optimization – their Blue Moon cupcake recipe is already making waves as a recipe pin (it simply isn’t connected to the positioning but!).
Social media advertising could be a highly effective software in the case of rising model visibility and engagement. Even those that have confronted setbacks – corresponding to age restrictions within the alcohol business – have discovered methods to beat and thrive on-line. Wondering how you are able to do the identical? Contact us today for a social media optimization solutions.
