Paid Media Manager – IT-Online

My consumer a Travel Lifestyle firm in Cape Town has an thrilling new emptiness for a Paid Media Manager.

Description

We are in search of a element-oriented Paid Media?Specialist?who has not less than 2-3 years of expertise within the day-to-day administration of?paid?digital advertising campaigns which may embody?paid?search, show and social promoting methods. An in-depth data of Google Ads, Google Analytics, Facebook Ads, LinkedIn for Business, search engine marketing, programmatic show campaigns and extra is obligatory.
Key goal/accountability is to extend model consciousness amongst our international targets and help in driving prospects to conversions by complimenting gross sales funnels with paid-for media. The function requires the power to translate enterprise objectives into profitable advertising campaigns and to provoke efficient advertising campaigns on-line.
The Company’s company portfolio is predominantly with main Financial Services companions and types, particularly these with a deal with excessive-web-value (and UHNW) and mass prosperous. The Company additionally has alternatives in numerous rising sectors reminiscent of premium / luxurious manufacturers, Telecommunications, Media & Technology (TMT), and affiliate partnerships. Our company companions get a minimal 3x in return on funding because the Company’s companies drive buyer acquisition, engagement and retention for his or her manufacturers.
Key Responsibilities

  • Design, Execute, and Maintain ROI-Focused Pay Per Click? & Paid Social campaigns
  • Conduct Thorough Keyword Analysis and maintain forward of key phrase tendencies
  • Continually optimize PPC & Paid Social marketing campaign parts together with key phrase technique, advert copy, bid costs, value per conversion, value per click on,? viewers optimization, and so forth.
  • Manage programmatic show campaigns
  • Assist in writing compelling Ad copy with a deal with driving conversions
  • Actively measure and execute A/B break up testing for advert copy, touchdown pages, and so forth., to make sure optimum marketing campaign efficiency
  • Compile month-to-month PPC & Paid Social Reports
  • Recommend any new content material or touchdown pages that ought to be created with the intention to promote greater marketing campaign efficiency
  • Set up Conversion Tracking & Retargeting Pixels
  • Conduct in-depth aggressive analyses
  • search engine marketing optimize all weblog and touchdown web page collateral
  • Be accountable for hitting goal spend and efficiency of campaigns
  • Research to remain on high of the most recent tendencies in PPC & Paid Social promoting

Requirements

  • Self Starter and Self Motivated Work Ethic
  • Critical, Forward Thinker
  • Google AdPhrases Certified
  • Google Analytics Certified
  • Experience with Google Tag Manager
  • Excellent written and verbal communications abilities
  • Strong inventive writing abilities
  • Comfortable working with numbers, metrics and spreadsheets
  • Passionate about all issues digital

Benefits

Our individuals are on the coronary heart of the enterprise and we now have a tradition of recognition and reward – each by way of common value determinations but additionally annual Extra Mile Awards the place we rejoice those that have gone that additional mile of their function. We additionally encourage all our workers to include their aspirations and pursuits into their profession on the Company and we’re there each step of the way in which in supporting growth.
All our staff additionally get pleasure from a spread of advantages no matter the place they’re based mostly. Not solely do we provide a distant work possibility, however staff additionally get 3 additional days of annual depart of their third 12 months and an additional month of each 5 years. In line with these milestone lengths of service, we additionally function a Loyalty Reward program – it is a bonus (though we desire to consult with this as ‘additional spending cash’) that’s awarded as soon as these milestones are reached. The considering behind this system is that not solely does it recognise and reward dedication and loyalty to the enterprise, nevertheless it may also be used to fund the adventures available throughout sabbaticals – that is the primary intention and driving power behind this system. We wish to give our individuals additional spending cash in order that they will actually get pleasure from their sabbaticals.
Other advantages that The Company presents, particular to the South Africa workplace, vary between entry to ICAS Employee Health and Wellness (EHWP) companies that are confidential and free for all staff to make use of, right through to numerous reductions on each journey and leisure occasions (the latter is in fact out there no matter location). There are additionally a lot of social occasions all year long in addition to a break-out room the place staff can loosen up (or, if they need, play one of many quite a few video games we offer!) while having fun with our newest fruit drop.
We additionally provide an organization contribution in the direction of medical help, transport house for these working a late shift (applies to those that don’t have a automotive) and, one among our extra widespread perks, working vacation alternatives with the power to work from any of our 20+ workplaces with out taking annual depart.
Preference shall be given to candidates in alignment with the employment fairness plan of the group

Desired Skills:

  • self starter
  • self motivated
  • ahead thinker
  • Google AdPhrases Certified
  • Google Analytics Certified
  • Google Tag Manager
  • written and verbal communications
  • inventive writing
  • working with numbers
  • metrics and spreadsheets
  • Passionate about all issues digital

Desired Work Experience:

Desired Qualification Level:

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