Industries See Fall in Search Engine Advertising Conversion Rates

  • Companies use various channels to run their ad campaigns; one popular method is search advertising.
  • So, how do they know if their search ads are optimized to their maximum potential? One way to know is to stay updated about search advertising benchmarks.
  • WordStream recently conducted a study and came out with a few benchmarks for various industries.

Companies use various digital channels to run marketing and advertising campaigns, such as social media, search engines, and influencer marketing. One time-tested method they use to promote their business is search advertising, alternatively called pay-per-click (PPC). And if done correctly, it can generate an average of 200% ROI, according to GoogleOpens a new window