The SEO Chap Reinforces the Sustained Benefits of Organic SEO vs PPC Results

The SEO Chap Reinforces the Sustained Benefits of Organic SEO vs PPC Results

UK SEO consultancy The SEO Chap emphasises the critical importance of SEO investment as a combined strategy with PPC to reduce the unhealthy marketing reliance on paid advertising

London, UK –News Direct– Prodigy Press Wire

The SEO Chap – SEO vs PPC Spend

The SEO Chap – SEO vs PPC Spend

The SEO Chap, UK SEO consultancy run by SEO expert and founder Steve O’Brien, reviewed SEO vs PPC strategy and the importance of investing in a Search Engine Optimisation (SEO) to achieve long-term, sustainable success online. With the search engines seemingly dominated by pay-per-click (PPC) advertising, O’Brien advocates that companies value the superior return on investment and enduring value that SEO pays back to a business.

“Many businesses fall into the trap of over-relying on paid advertising like Google Ads, not realising that these are short-term solutions, it can start off small and continue growing” said O’Brien. “While PPC can certainly drive quick and seasonal results, it’s SEO that provides lasting benefits and a stronger ROI over time. Once you stop funding PPC, the benefits cease almost immediately. SEO, on the other hand, continues to yield returns long after the initial investment, so a combined search strategy is the optimum solution.”

SEO offers several key advantages over PPC, including improved organic search visibility, higher credibility with audiences, and more consistent web traffic, plus a statistically higher conversion rate. Unlike paid advertising, which requires continual investment to maintain visibility, SEO builds a strong digital foundation that can sustain and grow a business’s online presence.

SEO Conversion Rate

O’Brien further explains that SEO is not just about ranking higher on search engines, but about establishing a reputable and trustworthy brand online. “SEO involves optimising not just for search engines but also for providing better user experience. This approach naturally leads to increased engagement, customer trust and conversions. Recent data shows that SEO outperforms PPC, with average conversion rates of 2.4% v 1.3%, however this varies a great deal depending on the industry.”

Financial services is a strong example of this with SEO converting at 7.3x  the rate of PPC, potential due to a trust and thought leadership factor.

The SEO Chap - SEO results over time

The SEO Chap – SEO results over time

The SEO Chap – SEO results over time

The SEO Chap’s approach focuses on comprehensive SEO strategies tailored to each business’s unique needs and goals. From essential technical SEO and creative content creation to link-building and local SEO, O’Brien and his team offer a range of services, including expert SEO audits, designed to maximise online visibility and drive growth.

“We want businesses to understand that SEO is an investment in their future,” O’Brien states. “In the long run, it’s more cost-effective, generates higher quality leads, can decrease overall spend, and builds a brand presence that can withstand the ever-changing digital marketing landscape.”

For more information about The SEO Chap and to explore the benefits of a solid SEO strategy for your business, visit

About The SEO Chap:

The SEO Chap, founded by Steve O’Brien, is a leading UK SEO consultancy. With a focus on delivering tailored SEO strategies, The SEO Chap helps businesses improve their online visibility, enhance user experience, and drive sustainable growth through organic search optimisation. As a partner at Woya Digital, (the official marketing partners of TCR UK) his reach and commercial understanding is current and top drawer.

Media contact:

Steve O’Brien – Principle

[email protected]


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