Link Digital, a prominent digital marketing agency in the United Kingdom, is delighted to announce its strategic partnership with ClickPatrol, an advanced click fraud prevention tool. This collaborative effort aims to provide robust solutions to safeguard UK businesses from the escalating threat of click fraud, which accounts for up to 25% of global PPC traffic.
Click fraud has emerged as a pervasive concern in digital marketing, inflicting significant financial losses on businesses of all sizes. It entails fraudulent clicks on pay-per-click (PPC) advertisements across search engines and social networks, depleting ad budgets and eroding the ROI of online advertising campaigns. Moreover, this deceptive traffic generates false positives and conversions, posing challenges to audience profiling. Recognising the imperative need for proactive protection, Link Digital has solidified its existing partnership with ClickPatrol.
This strategic alliance will unite Link Digital’s expertise in digital marketing with ClickPatrol’s advanced click fraud detection and prevention technology. Link Digital has earned acclaim for delivering comprehensive digital marketing services, and its collaboration with ClickPatrol will fortify its capacity to provide holistic online advertising services that effectively mitigate click fraud risks. Furthermore, this partnership will introduce unique functionalities and product offerings.
Mark Smith, Managing Director of Link Digital, expressed his enthusiasm, stating, “We are thrilled to partner with ClickPatrol in our ongoing commitment to support UK business. Click fraud has become a significant concern for us as a business and this partnership allows us to extend the relationship, we have built with the Click Patrol team.”
ClickPatrol’s click fraud prevention tool harnesses advanced machine learning algorithms and real-time monitoring to identify and block suspicious activity. By integrating this technology into Link Digital’s suite of services, they will empower their clients with the tools to minimise wasted ad spend, maximise ROI, and ultimately elevate their success in online advertising.
Ardan Bousche, CEO of ClickPatrol, commented, “We are proud to join forces with Link Digital, a reputable digital marketing agency that shares our dedication to helping businesses thrive in the digital landscape,” remarked Ardan Bousche, CEO of ClickPatrol. “Our expertise in click fraud prevention combined with Link Digital’s proficiency in digital marketing creates a formidable partnership that will empower SMEs to succeed in their online advertising endeavours.”
The collaboration between Link Digital and ClickPatrol arrives at a pivotal juncture when businesses must exercise heightened vigilance in safeguarding their digital advertising investments. As click fraud continues to evolve and adapt, this partnership will furnish UK businesses with a robust and adaptable defense mechanism.
https://www.businessmanchester.co.uk/2023/11/09/link-digital-and-clickpatrol-forge-alliance-to-shield-uk-businesses-from-click-fraud/
