What is Social Media Optimization (SMO), and How it is useful in Digital Marketing?

There is no doubt in accepting the fact that Social Media applications have taken over the storm on the internet. There is hardly any person left on this planet who is not affected by this storm. Be it a communication site like #facebook, #Instagram, or #WhatsApp, a connection site like #LinkedIn, a video site like #YouTube, or a learning site like Google, or Quora, we’re all surrounded by these!

Also, we must admit that we are all so addicted to our phones that it has become one of the necessities of life. Did you know that according to research from RescueTime, one of several apps for iOS and Android created to monitor phone use, people generally spend an average of three hours and 15 minutes on their phones every day, with the top 20% of smartphone users spending upwards of four and a half hours. Another fact that the report suggested that might leave you surprised is that an average person checks his/her phone every 10 to 12 minutes on average just to check the notifications from social media applications. [1]

In a more shocking statistic, an estimated 4.9 billion people use social media across the world in 2023, as per a report by Forbes Advisor. These numbers have significantly increased after the Covid-19 pandemic. [2]

With these many users, it is quite obvious that businesses will use this opportunity to market their products or service via social media applications. This is when the terms like digital marketing and social media marketing become important for businesses. If we have to put it in simple words, digital marketing is a form of marketing that uses the help of online available tools in which social media marketing plays a small but very important role.

What is Social Media Optimization (SMO)?

Social media optimization (SMO) is the use of social media sites to manage and enhance an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potentially damaging news. [3] It is a technique of improving a company’s website to make it more visible and sociable for the audience to discover it and eventually purchase from it.

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Importance of Social Media Optimization in Digital Marketing:

SMO plays a very important part in digital marketing strategy and is very helpful in channeling sales through online methods. Here are some of the points that show its significance.

  • SMO focuses on optimizing your website and content for social media
  • It is a more passive and long-term approach towards a business’s online strategy
  • It focuses on delivering target users to the social media network by giving them regular updates about the company
  • It helps in creating a strong communication network and communicating with the consumers
  • It enables a business to modify its marketing strategy to reach its target audience in a more effective way
  • It improves the online reputation of a company
  • It helps in knowing the target audience in a much better sense
  • It provides quality leads that are easy to convert
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How it is different from Social Media Marketing (SMM)?

Social media marketing and social media optimization (SMO) are two closely related yet distinct strategies for promoting a business or brand through social media platforms.

  • SMM uses social media platforms to promote a business or service, while SMO helps in optimizing and redirecting consumers to the business’s website.
  • SMM is used to increase social media interactions and exhibit the company’s digital presence. On the other hand, SMO improves SMM results and works closely with SEO.
  • SMM is a short-term approach while SMO is a long-term and well-planned approach.
  • SMM takes place after SMO, while the purpose of SMO is to assist SMM and takes place before SMM.
  • The main focus of SMM is to monitor paid social media campaigns and to make engaging #content. On the other hand, SMO focuses on developing engaging social media accounts and increasing user interaction, thereby redirecting them to the website and then to sales.
  • The goal of SMM is to increase #brand awareness, drive website traffic, and generate leads and sales, while the goal of SMO is to increase the visibility and reach of a website and its content on social media platforms, in order to drive more traffic to the website. [4] [5] [6]

Feeling amazed by the possibilities of wonders that can be done through #smo? Apply it in your #business #marketing #strategy to get more positive outcomes.

We are Seagull Mediacom#Ahmedabad’s Leading #advertisingagency providing 360 Advertising Solutions to cater to your requirements.

#seagullmediacom #digitalagency #smo #smm #marketing #digitalmarketing #branding #socialmedia #digitalmarketingservices #socialmediamarketing #leadgeneration #google #socialmediaoptimization

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  1. https://www.theguardian.com/lifeandstyle/2019/aug/21/cellphone-screen-time-average-habits#:~:text=According%20to%20research%20from%20RescueTime,four%20and%20a%20half%20hours.
  2. https://www.forbes.com/advisor/business/social-media-statistics/#:~:text=In%202023%2C%20an%20estimated%204.9,5.85%20billion%20users%20by%202027.
  3. https://www.forbes.com/advisor/business/social-media-statistics/#:~:text=In%202023%2C%20an%20estimated%204.9,5.85%20billion%20users%20by%202027.
  4. https://intellipaat.com/blog/what-is-smo-in-digital-marketing/
  5. https://www.linkedin.com/pulse/smm-social-media-marketing-vs-smo-optimization-going-socialagn
  6. .https://www.wisestamp.com/blog/difference-between-seo-sem-smm-and-smo/#:~:text=SEO%20and%20SMO%20will%20take,on%20your%20goals%20and%20requirements.

Author: Vikas Bhatia, Seagull Mediacom


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