The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032
The Business Research Company’s Pay-Per-Click (PPC) Software Global Market Report 2023 identifies The increasing adoption of social media platforms is the major driver for the Pay-Per-Click (PPC) Software market’s growth in the forecast period. PPC software enables businesses to target their advertising to specific demographics, interests, and behaviors of social media users, thereby improving the effectiveness and ROI of their campaigns to meet their marketing objectives. For Instance, in September 2021, Backlinko, a US-based marketing blog, the number of people using social media worldwide is nearly 4.48 billion and regardless of age or internet connection, 56.8% of the world’s 7.87 billion individuals use social networks.
The global pay-per-click (PPC) software market size is expected to grow from $17.08 billion in 2022 to $18.90 billion in 2023 at a compound annual growth rate (CAGR) of 10.6%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global pay-per-click (PPC) software market size is expected to reach $28.67 billion in 2027 at a CAGR of 11.0%.
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Major competitors in the Pay-Per-Click (PPC) Software market are Google LLC, Microsoft Corporation, Facebook Inc., WordStream, Optmyzr, Semrush Holdings Inc., Acquisio, Kenshoo Inc., Marin Software, Spaceboost, Adzooma, AdStage Inc., SpyFu, Adalysis Limited and Jaywing PLC.
A key trend in the Pay-Per-Click (PPC) Software market includes technological innovations. Companies operating in the pay-per-click (PPC) software market are adopting new technologies to sustain their position in the market. For instance, in April 2020, SEMrush Holdings, Inc., a US-based public company that offers a SaaS platform, introduced Traffic Jet, an artificial intelligence cloud-based digital marketing toolkit aimed for generating hot leads and increasing sales figures. Traffic Jet is designed for total traffic acquisition automation and rapid access to a huge number of advertising platforms that uses AI-powered technology in conjunction with Google Analytics for continuously optimizing users’ campaigns and choosing the best channels.
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The Pay-Per-Click (PPC) Software market is segmented –
By Type: Search Advertising, Social Media Advertising, Remarketing, Display Advertising, Online Shopping, Other Types
By Deployment: Cloud, On-Premises
By Enterprises Size: Small And Medium Enterprises (SMES), Large Enterprises
By End-User: Banking, Financial Services, And Insurance (BFSI), Retail And Ecommerce, Automotive, Healthcare, Media And Entertainment, IT And Telecom, Others End-Users
By Geography: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. North America was the largest region in the Pay-Per-Click (PPC) Software market.
The Business Research Company’s “Global Pay-Per-Click (PPC) Software Market Report 2023” provides a thorough understanding of the market across 60 geographies. The report covers market size, growth rate, segments, drivers and trends in every region and country. In addition, the report offers insights on historical and forecast growth, helping players analyze and strategize better.
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The Table Of Content For The Pay-Per-Click (PPC) Software Market Include:
1. Executive Summary
2. Pay-Per-Click (PPC) Software Market Characteristics
3. Pay-Per-Click (PPC) Software Market Trends And Strategies
4. Pay-Per-Click (PPC) Software Market – Macro Economic Scenario
5. Pay-Per-Click (PPC) Software Market Size And Growth
26. Africa Pay-Per-Click (PPC) Software Market
27. Pay-Per-Click (PPC) Software Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Pay-Per-Click (PPC) Software Market
29. Pay-Per-Click (PPC) Software Market Future Outlook and Potential Analysis
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