Advanced Social Media Optimization course for beginners

Optimizing Social Media: Learn how to build a brand on Social Media

The Complete Course To Building A Successful Business Using Social Media Optimization

Learn How To Grow Your Social Media Presence And Get More Customers

Increase Visibility, Branding & Sales Through Social Media Optimization

What is Social Media Optimization?

Social media optimization (SMO) is the use of social media networks to manage and grow your audience and online presence.

As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services and connect with customers online.

Why Social Media Optimization is important?

  • Ensures a Strong Presence on the Web
  • Increases the Reach
  • Drive More Traffic
  • Lead Generation
  • Improves Search Engine Ranking

Key Points of Social Media Optimization Course

Strategy Optimization

Learn how to create a strategy for your business on social media. Strategy means what you want to achieve in return from Social Media.

You will have to be clear about your goals and visions. 

  • Do you want to increase brand awareness?
  • Do you want to sell your products or services?
  • Do you want to increase organic traffic?

Keyword Research

Do you know? You will reach a greater audience on Social Media. But this is possible when you research them about your audience’s, keywords, and hashtags used on social media.

You will learn in this module how to research keywords on Social Media. And you will also get some tools to research keywords on social media.

Profile Optimization

An optimized profile on Social Media provides a great impact on your audience. Profile Optimization includes

Profile Picture



In this module, you will learn how to optimize your social profiles.

Content Optimization

Content optimization is the process of making sure content is written in a way that it can reach the largest possible target audience.

Types of content




Scheduling Content

Content scheduling involves uploading content to be published in the future. Methods for content scheduling include native scheduling and using third-party applications.

After creating content it’s time to schedule your content on Social Media so that you can save your time and use this save time for your business.

Social Media Analytics

Social media metrics are important because they prove you can measure how successful a campaign is, how well your social strategy is performing, and ultimately if you will have an impact on your overall business.

You will learn how to measure your metrics on social media. 

Social Media Automation

Social media automation is the process of optimizing social interactions using automated tools. This can include scheduling social posts ahead of time or republishing popular articles. Automating social media publication, engagement and management reduces the hours spent on maintaining and growing brand accounts.

You will also learn about Social Media Optimization tools which help you optimize your social media and save a lot of your time while building a brand on social media.

Also, share this course with your friends and family so that more people can learn about Social Media Optimization

You’ll Also Get

Lifetime Access to course updates

Fast & Friendly Support in the Q&A section

Tutorialspoint Certificate of Completion Ready for Download


  • Learn how To Building a Brand on Social Media

  • Learn How To Grow Your Social Media Presence And Get More Customers

  • Increase Visibility, Branding & Sales Through Social Media Optimization

  • Learn how to Create and Optimize content

  • Learn how to measure your performance on Social Media

  • Learn how to Automate your Social Media


Recommended For You

Leave a Reply