TrueName™ Customers Say Descriptive Domains Are Key to Dominating Search Engine Rankings

Blake Janover, founder and CEO of fintech Janover Ventures, constructed a powerful basis for his web sites, equivalent to, by beginning with a descriptive area title and utilizing logical group to assist it with content material centered on associated key phrases, in addition to robust technical web optimization practices.

“The web optimization advantages of a extremely focused, high-quality, responsive web site tied to a descriptive area turned out to be a robust technique that we have been in a position to duplicate many occasions over,” Janover says. “Many of our different properties observe an analogous components, and as such, now we have really managed to construct one of the vital full and complex industrial finance networks on the planet.”

In 2020, Janover had 1 million distinctive guests to its web sites, primarily from natural site visitors pushed by web optimization, and noticed enterprise progress of 184 p.c. and are two extra TrueName buyer web optimization success tales. Bradley Nehring, co-founder of South America Travel, explains, “We rank primary with our .journey area, so it is not shocking that the variety of hits to the location has elevated tremendously.”

Jeff Pike, Owner of TBB Motorcycle Adventures, feedback, “Thailand Motorcycle Tours is a collection of high-ranking key phrases and having ‘excursions’ within the URL describes the main focus of our enterprise. It has put us on the prime of the primary web page in Google search outcomes.”

“We’re thrilled to see so lots of our clients construct better on-line visibility through the use of descriptive domains because the cornerstones of their web optimization methods,” says Mina Neuberg, CMO of TrueName Domains. “Their web sites seem on the primary web page of search outcomes for his or her major key phrases, and folks shopping the web are extra seemingly to click on as a result of they instantly know who they’re and what they do.”

TrueName domains additionally give clients the benefit of phishing protection by eradicating identified homoglyphs of their names from the pool of obtainable domains. The firm additionally presents the Domains Protected Marks List (DPML) program, which supplies giant manufacturers extra management of their emblems over all top-level domains within the Donuts portfolio.

For extra data or to register a descriptive area, contact considered one of a rising variety of Donuts Inc.’s registrar partners.

About TrueName 

TrueName is the worldwide chief in descriptive domains, providing a various portfolio with over 245 top-level domains, equivalent to .dwell, .e-mail, .guru, .social, and .restaurant. TrueName empowers clients to cost-effectively create a private branding device to higher market their digital id with extra memorable domains that increase search engine rankings. What’s extra, they are often assured their domains are additional safe from the rising variety of hacking and phishing assaults with the safety of TrueName’s superior, built-in, patented, anti-phishing know-how. TrueName is a worldwide model owned by Donuts Inc., headquartered in Bellevue, Washington, with worldwide places of work throughout 4 continents. For extra data, please go to

Sacha Arts
Bella Vista Communications
(408) 458.6316
[email protected]


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