Not all video platforms are created equal. Some have more features, audiences, and algorithms than others. You need to choose the right platform for your video goals, content, and target market. For example, YouTube is the most popular and versatile video platform, with over 2 billion monthly users and a powerful search engine. But it is also very competitive and requires consistent and high-quality content. Other platforms, such as Vimeo, Wistia, or Facebook, may offer more control, customization, or engagement options, but they may have less reach, exposure, or monetization potential. Do your research and compare the pros and cons of each platform before you upload your videos.