Why Your Social Media Strategy Should Include Video

As of 2023, video content material is a main driver of on-line development throughout all the most well-liked social media platforms. It’s now simpler than ever for individuals to look at and share movies, or stream their favourite exhibits and flicks at any time and from anyplace. This has utterly reworked consumer’s expectations and made video content material the brand new advertising norm throughout industries. So if your online business desires to reap the benefits of this chance to extend your visibility on-line, it’s clear that your social media technique ought to embody video. 

In this information, we take a look at why video content material is so vital for social media optimization in 2023, and supply perception on easy methods to attain your audience and develop your online business on-line. 

Video is the Biggest Marketing Tool in SMO Right Now 

Whether you’re a big-time model or a small impartial enterprise proprietor, realizing easy methods to use social media successfully can have limitless potentialities for anybody trying to up their advertising sport. That mentioned, platforms roll out new options and updates continually. So, how do you “hack” the algorithm to get your online business in entrance of extra social media customers? The reply, in response to many trade professionals, together with the head of Instagram, Adam Mosseri, is comparatively straight ahead – video.  

Video content material has grow to be an more and more vital facet for social media success for a lot of companies and types, and this pattern exhibits no indicators of slowing down. Let’s take a look at just a few statistics from a 2022 social media video marketing survey by Wyzowl:  

• 91% of companies use video as a advertising software in 2023  
• 95% say video content material helped enhance model consciousness 
• 91% say video content material elevated web site visitors  
• 90% say video content material generated new leads 
• 87% say video content material elevated gross sales 

In the identical survey, 89% of finish customers mentioned a enterprise’ video satisfied them to purchase a services or products, and 91% mentioned they wish to see extra movies from manufacturers in 2023.  

Not solely is video content material nice for reinforcing your on-line presence, however with a social media optimization technique it’s additionally an unbelievable versatile advertising software that may have a huge effect in your gross sales, popularity, customer support, and a lot extra.  

What is Social Media Optimization? (SMO) 

Social Media Optimization (SMO) is a advertising tactic that makes use of actual time analytic information and insights to maximise the social media presence of your model or enterprise. This includes constantly monitoring and refining your social media technique to enhance content material efficiency by figuring out profitable strategies to maintain your viewers engaged and . 

Social Media Platforms Favor Short Form Videos 

With the rise in reputation of video-only social media platforms like TikTookay, video is clearly what shoppers need extra of. Even platforms like Twitter are seeing 10x more user engagement on video content material. In response to this reputation growth, algorithms throughout social media websites now prioritize quick movies over images and textual content content material because of its capability to drive consumer engagement.  

To sustain with customers’ evolving preferences of short-form video content material, YouTube launched YouTube Shorts, and as of February 2023, the function garners a whopping 50 billion daily views globally. Major social media platforms like Instagram and Facebook (recognized collectively as Meta) at the moment are additionally closely selling new quick kind video options reminiscent of Reels. 

What is Short Form Video Content? 

Short kind video content material is any video that may be a minute lengthy or much less. This kind of content material is fast and concise, making it preferrred for right now’s busy shoppers who’re continually bombarded with huge quantities of data. Given the overwhelming quantity of content material accessible, individuals are likely to devour content material quickly and should abandon posts earlier than ending them. On the opposite hand, quick movies lower to the chase, capturing customers’ consideration and growing the probability that they are going to cease scrolling, view your complete video, and keep engaged till the top.

Social Media Users Are More Likely to Engage with Videos 

Even earlier than the pandemic, social media consumer’s video watch instances had been growing. In 2019, customers watched a median of 6 hours and 48 minutes of online videos a week, which is a 59% enhance in comparison with 2016 statistics. Now in 2023, most customers count on the manufacturers they observe on social media to submit entertaining, informative, and fascinating video content material. Not solely do they wish to see it, they wish to share it! According to a 2021 Biteable survey of small business owners and marketers, video content material will get shared on social media 1200% greater than textual content and picture posts mixed. 

Plus, of the over 1 billion individuals on TikTookay, 67.5% of them are 30+ years old, which suggests video content material is clearly standard regardless of your age. So in case your audience is anybody between the ages of 10-60+, they’re in all probability already participating with movies on social media platforms that your online business is on too. 

Creating Video Content is Easier than Ever Before 

For companies and types right now, creating video content material for social media has grow to be extra accessible than ever earlier than. With a smartphone, just about anybody can movie high-quality movies and a lot of the prime social media platforms now supply built-in modifying instruments that make creating and publishing video content material extremely consumer pleasant. While movies could require just a little extra effort than simply snapping and sharing a photograph, these instruments current a priceless alternative to create participating video content material with out the necessity for skilled gear or technical experience. 

Video Content Has a High ROI 

A 2021 Biteable survey discovered that 74% of marketers agreed that the ROI on movies is increased than that for nonetheless pictures. This is probably going largely because of the truth that video content material might be repurposed and shared on a number of social media platforms permitting companies to succeed in new audiences and offering the next return on their funding. 

This social media “hack” has been efficiently utilized by many companies and types to spice up their presence on standard platforms for years. For occasion, TikTookay movies can be shared on Instagram Reels as a result of each platforms use a 9:16 video facet ratio. The similar can also be true for YouTube Shorts, and Pinterest Video Pins.

Plus, in case your Instagram enterprise account is related to your Facebook enterprise web page, you’ll be able to have all of your video posts, and tales mechanically shared on each platforms on the similar time. You may even break up longer movies to make a number of items of quick kind content material to share throughout all of those totally different social media platforms.  

Video Content is Great for search engine marketing 

Even although social media doesn’t instantly have an effect on your rankings, getting plenty of engagement on the content material you share can nonetheless positively influence your search engine optimization (SEO) technique.  

As we all know, social media algorithms prioritize video content material and have a tendency to push it to extra customers. This means the extra engagement your content material receives the extra customers are more likely to see it, which in flip can result in extra new visitors to your web site from customers interested by studying extra. With extra individuals visiting your web site, this could point out to search engines like google that your content material is helpful which may help enhance your search engine marketing efforts.  

Social media movies are additionally a robust software for constructing a reliable popularity together with your viewers, which might additionally influence your search engine marketing efforts. Video is an effective way to humanize your online business and create an emotional connection together with your viewers. This could be a big asset in growing visits to your web site and boosting your rankings.   

Optimize Your Social Media Marketing Strategy with West County Net 

Including video content material in your social media technique may help you attain extra customers, construct belief together with your viewers, and enhance visits to your web site leading to extra gross sales. In different phrases, in case your social media technique doesn’t embody video content material, your online business could also be lacking out on priceless alternatives to develop.  

At West County Net, we’ve been leveraging the facility of social media on the behalf of our shoppers, massive and small, since its inception. We use analytics, aim monitoring, and social insights to ensure that your campaigns are optimized for max success. Are you able to level-up your social media advertising technique?  

The SMO specialists at West County Net may help you handle your social media presence — so you’ll be able to concentrate on doing what you like whereas we assist your online business develop.