5 Best YouTube SEO Tools (2023 Update)

Optimizing your content material for YouTube might be difficult, particularly if you happen to’re simply beginning out on the platform. With hundreds of thousands of movies being uploaded every day, it’s key to have a robust YouTube SEO technique to make sure your content material reaches its meant viewers. 

But how do you do this with out losing hours on analysis and trial and error?

The reply lies in utilizing the correct YouTube SEO instruments. The proper instruments may help you analyze your competitors and discover the perfect key phrases to focus on and optimize your movies for optimum visibility.

We’ve compiled an inventory of the 5 greatest YouTube SEO instruments for 2023 that can assist take your video content material to the following degree.

  1. TubeBuddy
  2. Google Trends
  3. Ahrefs Keywords Explorer
  4. Keyword Keg
  5. VidIQ

1. TubeBuddy: Best for YouTube Channel Management and SEO Optimization

TubeBuddy is a strong browser extension for YouTube SEO. It gives a large number of SEO-related options, together with key phrase analysis, search rank tracker, auto-translation, and A/B testing. By utilizing the real-time knowledge offered by TubeBuddy, you may consider the probability of your content material rating increased on search outcomes even earlier than you add it.


  • Keyword explorer
  • Search rank monitoring
  • A/B testing 
  • Auto translator

Keyword Explorer

TubeBuddy’s Keyword Explorer is a strong instrument for YouTube and Google Trends key phrase analysis. With this characteristic, you’ll find long-tail search phrases, enhance your video’s rating in search outcomes, and enhance your views. 

You can even uncover trending tags to maintain your movies related lengthy after they’re revealed. With this characteristic, you may achieve priceless insights into what individuals seek for on YouTube and optimize your content material to fulfill their wants.

How to get more views on YouTube with keyword research | Tubebuddy’s Keyword Explorer

Search Rank Tracking

TubeBuddy’s Search Rank Tracking characteristic means that you can monitor your YouTube rankings throughout YouTube and Google seek for particular key phrases.

This characteristic supplies priceless insights into the efficiency of your channel on each platforms, enabling you to determine areas for enchancment in your video SEO technique. Plus, the characteristic permits you to observe your opponents’ rankings for the precise key phrases, serving to you keep forward of the competitors.

See how YOUR videos are performing in YouTube & Google search!

A/B Testing

With A/B Testing, you may check completely different variations of your video titles, descriptions, and tags to see which of them carry out higher together with your viewers. Using this characteristic, you may optimize your movies for increased search rankings, extra clicks, and finally, extra views.

Tubebuddy additionally gives an AI Title Generator that helps you create the simplest video titles. With this instrument, you may get strategies for optimized titles which are extra prone to appeal to clicks and enhance your video’s discoverability.

YouTube Thumbnail A/B testing – Earn more views with better thumbnails!

Auto Translator

TubeBuddy’s Auto Translator characteristic is important for content material creators who need to increase their attain to a worldwide viewers. With this characteristic, you may robotically translate your video titles and descriptions into a number of languages, making it simpler for viewers worldwide to seek out and perceive your content material.


TubeBuddy gives three completely different pricing choices: Pro, Legend, and Enterprise. The Pro plan is probably the most budget-friendly, with a beginning value of $5.99/month if you happen to select to pay on a month-to-month foundation. If you determine to pay yearly, the worth drops to $4.80/month, which is a reduction of over 20%. You can discover extra pricing info on this pricing page.


Google Trends is a instrument that analyzes how ceaselessly individuals seek for explicit phrases on Google. The instrument showcases the recognition of search terms in actual time and considers numerous elements like time, season, and site. One of the advantages of utilizing Google Trends is that it gauges the recognition of key phrases reasonably than simply the search quantity, not like typical key phrase analysis instruments.


  • Keyword analysis
  • Location-based concentrating on

Keyword Research

To use YouTube’s search characteristic successfully, enter your subject or key phrase and select “YouTube Search” because the search choice. Then, you may refine your outcomes by deciding on a location, class, and time interval to acquire extra related info.

As the information is offered by Google, the proprietor of YouTube (the second largest search engine), it’s thought-about extremely reliable and priceless for people in search of to reinforce their YouTube SEO.

Location-based Targeting

Google Trends permits customers to filter outcomes by location, which is beneficial for companies concentrating on particular areas or nations. Users can optimize their content material for native search queries by analyzing location-based search traits and bettering their native SEO efforts.


Google Trends is a free instrument for everybody. You can entry it by going to the Google Trends website.

3. Ahrefs Keywords Explorer: Best for Keyword Research and SERP Insights

Ahrefs Keywords Explorer is a complete key phrase analysis instrument that gives priceless insights to YouTube creators. It supplies detailed knowledge on search quantity, problem, and potential visitors for various key phrases and strategies for associated key phrases that may very well be helpful in optimizing video content material.

Plus, Ahrefs permits customers to refine their outcomes by filtering in response to a particular location, language, and different elements to make sure that they aim the correct viewers.


  • Keyword analysis
  • Keyword problem rating
  • SERP evaluation

Keyword Research

Users can enter as much as 10,000 key phrases in a single go and see their search volumes refined month-to-month utilizing clickstream knowledge. The instrument’s characteristic to generate key phrase concepts in several methods, akin to “additionally rank for”, “questions”, and “search strategies”, makes it simple for customers to seek out related key phrases for his or her YouTube content material.

Keyword Difficulty Score

Ahrefs Keywords Explorer’s key phrase problem rating is a helpful metric for figuring out the extent of effort required to rank within the high 10 search outcomes for a given key phrase. The rating ranges from 1 to 100, with increased scores indicating increased problem.

This rating relies on a weighted common of the variety of referring domains to the highest 10 search outcomes, offering a fast view of the aggressive panorama for every key phrase.

SERP Analysis

The SERP overview report in Ahrefs Keywords Explorer permits customers to shortly view the top-ranking outcomes and their SEO metrics. This report combines key metrics like backlinks, natural visitors, and natural key phrases. By analyzing the SERP, customers can perceive why sure pages rank increased than others. 


Ahrefs Keywords Explorer supplies customers with 4 plans to select from: Lite, Standard, Advanced, and Enterprise. The Lite plan begins at $89/month, and customers can improve to the next plan for extra superior options. To see the complete pricing breakdown and examine plans, go to the pricing page on the Ahrefs web site.

4. Keyword Keg: Best for eCommerce SEO Efforts

Keyword Keg is a key phrase analysis instrument that searches for a number of seed key phrases directly, offering 1000’s of associated key phrases. It permits customers to add Excel or CSV information with as much as 500,000 key phrases to get related metrics for every key phrase.


  • Keyword analysis
  • Keyword import
  • Merge phrases

Keyword Research

Keyword Keg lets customers enter as much as 30 key phrases and obtain 1000’s of instructed key phrases from 11 APIs, full with necessary SEO metrics. This contains the quantity column, displaying month-to-month searches in a particular nation, the worth column for financial worth, and the development column for seasonal patterns.

Keyword Import

The Import Keywords instrument helps customers learn the way widespread the key phrases they have already got are. Users may need acquired the key phrases elsewhere, like Google Search Console or different sources.

Users can kind their key phrases instantly into the instrument and see the outcomes instantly. Or if the customers have the key phrases in a CSV or Excel file, they’ll add the file to Keyword Keg. 

Merge Words

The “Merge Words” characteristic permits customers to enter a number of key phrases and generate quite a few combos together with their corresponding metrics. This instrument is useful to eCommerce enterprises that provide merchandise in numerous colours and for distinct people.

This characteristic permits customers to add pattern knowledge and look at the ensuing combos derived from the listing of key phrases they offered.


Keyword Keg gives 4 completely different plans for customers: Freelancer, Consultant, Expert, and Agency. The Freelancer plan begins at $38/month (paid month-to-month) and permits for as much as 200 key phrase searches day by day. See the full pricing info here.

5. vidIQ: Great for YouTube Video SEO and Optimization

VidIQ is one other well-known SEO instrument for YouTube creators—like TubeBuddy—who need to improve the visibility and engagement of their movies to attain higher outcomes. It gives SEO analysis instruments to assist customers analyze their opponents on YouTube, options to optimize movies, and capabilities to trace their efficiency.


  • Keyword analysis
  • Competitor evaluation
  • Channel audit

Keyword Research

vidIQ gives YouTube key phrase insights, akin to the common views and subscribers for a particular time period. The instrument additionally supplies a key phrase rating, measuring the demand versus competitors for a particular phrase or phrase. This rating relies on the comparability of search quantity versus the quantity of obtainable content material associated to that key phrase.

Competitor Analysis

The vidIQ Competitors Tool permits customers to determine their YouTube opponents and achieve insights into what content material is performing nicely for them and why. A competitor, on this context, refers to a different YouTube channel creating content material inside the identical subject area. This knowledge might be extraordinarily priceless for customers, because it helps them perceive what methods may work for them or the place they should enhance their content material.

Channel Audit

Users can see detailed details about their Youtube content material efficiency over the past 30 days by default.

vidIQ additionally supplies metrics akin to Views per Hour (VPH), engagement price, YouTube subscribers gained, whole and common watch time, high viewers retention, and visitors from movies uploaded by different channels.


vidIQ supplies 4 distinct subscription plans: Basic, Pro, Boost, and Max. The Basic plan is free and an excellent choice for people new to YouTube. Alternatively, their paid plans start at $7.50/month. For extra detailed pricing info, please consult with their pricing page.

In this part, we’ll check out two necessary elements that can allow you to examine completely different YouTube SEO options. These elements embody key phrase evaluation and pricing. By contemplating these standards, you may simply select the perfect instrument that meets your wants and price range.

Keyword evaluation


  • Keyword Explorer instrument for YouTube and Google Trends key phrase analysis 
  • Identifies long-tail key phrases to enhance video rating and views
  • Discovers trending tags for ongoing relevance

Google Trends:

  • Refine YouTube search outcomes by location, class, and time interval
  • Data is very reliable because it comes from Google, the proprietor of YouTube

Ahrefs Keywords Explorer:

  • Input as much as 10,000 key phrases and procure search volumes up to date month-to-month
  • Generate key phrase concepts with options like “additionally rank for,” “questions,” and “search strategies”

Keyword Keg:

  • Input as much as 30 key phrases and obtain 1000’s of instructed key phrases from 11 APIs
  • Provides SEO metrics like month-to-month searches, financial worth, and seasonal patterns
  • Identify seasonal patterns and search traits


  • Offers YouTube key phrase insights like common views and subscribers for a time period
  • Provides a key phrase rating measuring demand versus competitors
  • Score based mostly on comparability of search quantity versus obtainable content material for the key phrase

Verdict: While every instrument on the listing has its distinctive strengths, TubeBuddy is a standout choice for YouTube key phrase analysis and optimization. With its highly effective Keyword Explorer instrument, TubeBuddy finds long-tail search phrases and trending tags and supplies optimization options that permit customers to enhance their video’s rating in search outcomes and enhance their views. 



  • Offers 3 pricing choices: Pro, Legend, and Enterprise
  • Pro plan begins at $5.99/month if paying month-to-month
  • Pro plan prices $4.80/month if paying yearly (over 20% low cost)
  • 15X cheaper than Ahrefs Keywords Explorer
  • 6.5X cheaper than Keyword Keg

Google Trends:

Ahrefs Keywords Explorer:

  • Provides 4 plans: Lite, Standard, Advanced, and Enterprise
  • Lite plan begins at $89/month

Keyword Keg:

  • Offers 4 plans: Freelancer, Consultant, Expert, and Agency
  • Freelancer plan begins at $38/month (paid month-to-month)


  • Has 4 subscription plans: Basic, Pro, Boost, and Max
  • Basic plan is free
  • Paid plans begin at $7.50/month

Verdict: It’s evident that TubeBuddy is a best choice when it comes to affordability. Starting at simply $5.99/month, the Pro plan is a superb choice for these on a price range who nonetheless need entry to superior options. Additionally, if you happen to pay yearly, you obtain a reduction of 20%, making it an much more cost-effective alternative.

While Google Trends is a free choice, it does have its limitations, like offering solely primary key phrase knowledge. In distinction, TubeBuddy gives a complete suite of instruments to optimize your YouTube content material, from key phrase analysis to rank monitoring, channel administration, and extra.

Feature TubeBuddy Google Trends Ahrefs Keywords Explorer Keyword Keg vidIQ
Keyword analysis 4.8 4.6 4.7 4.5 4.7
Competitor evaluation 4.7 4.6 4.8 4.6 4.7
Auto translator 4.7 4.3 4.2 4.4 4.5
Search rank monitoring 4.8 4.2 4.5 4.6 4.7
Free plan 4.5 4.7 4.2 4.3 4.8
Pricing 4.7 4.8 4.2 4.4 4.6
Score 4.7 4.5 4.4 4.4 4.6

Get Started with TubeBuddy Today

TubeBuddy is a complete and cost-effective YouTube SEO instrument that’s designed to assist content material creators of all talent ranges to optimize their video content material for prime engagement and visibility. With its key phrase analysis capabilities, superior search rank monitoring options, and A/B testing instruments, TubeBuddy helps you streamline your workflow and save time whereas providing you with the insights you should obtain your YouTube content material objectives.

Did that Tubebuddy has earned the belief of a few of the greatest YouTube stars like Derral Eves, Roberto Blake, and Nick Nimmin? They’ve achieved nice outcomes by utilizing Tubebuddy to enhance their search engine rankings and get extra views on their content material. TubeBuddy is an efficient instrument that’s extremely regarded within the YouTube group, as demonstrated by its high associates. Create a TubeBuddy account today if you happen to want an efficient YouTube SEO instrument to enhance and increase your YouTube channel.

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