Pay-per-click, or PPC, is a type of digital marketing wherein you pay a payment each time somebody clicks in your digital advertisements. So, as a substitute of paying a set quantity to continuously run focused advertisements on on-line channels, you solely pay for the advertisements people work together with. How and when folks see your advert is a little more sophisticated.
One of the commonest sorts of PPC is search engine promoting, and since Google is the preferred search engine, many companies use Google Ads for this objective. When a spot is offered on a search engine results page, also called a SERP, the engine fills the spot with what is basically an instantaneous public sale. An algorithm prioritizes every accessible advert based mostly on a number of factors, together with:
- Ad high quality
- Keyword relevance
- Landing page high quality
- Bid quantity
PPC advertisements are then positioned on the high of search engine consequence pages based mostly on the elements above at any time when an individual searches for a selected question.
Each PPC marketing campaign has 1 or extra goal actions that viewers are supposed to full after clicking an advert. These actions are generally known as conversions, and they are often transactional or non-transactional. Making a purchase order is a conversion, however so is a publication signup or a name made to your own home workplace.
Whatever you select as your goal conversions, you possibly can monitor them by way of your chosen digital marketing channels to see how your marketing campaign is doing.