Optimizing Your Law Firm Website’s Navigation for SEO and User Experience | Good2bSocial

Setting up the navigation for your regulation agency’s website could be tough enterprise. The navigation and menus in your web site are necessary for each the consumer expertise and your web site’s SEO (search engine optimization). The two don’t all the time agree with one another, however when you observe some greatest apply ideas, you may obtain stability.

Types of Website Navigation Menus

There are numerous designs you may select from on the subject of your navigation menu. Choose one that you just really feel aligns greatest along with your branding and type.

  • Horizontal navigation– This is a very talked-about design sort. The labels for your menus will run horizontally throughout the highest of your display screen. This sort could be very user-friendly.
  • Dropdown navigation– Similar to horizontal navigation, this design runs throughout the highest of your display screen horizontally. However, every major matter listed will result in numerous pages in a drop-down menu when hovered over. This is an effective alternative if in case you have many subtopics to navigate to, resembling apply areas.
  • Hamburger menu– These are the three horizontal traces that seem within the nook of an internet site. When clicked on, they reveal an inventory of pages the consumer can navigate to. This is an effective alternative when you’d like a really clear and minimalistic design.
  • Sidebar- This is when all pages dwell in a facet panel. 

Don’t Use Generic Terms

As you go from one web site to a different, you’ll see loads of menus full of the identical phrases over and over once more. How many occasions have you ever seen “Products” or “Services” listed as outstanding choices on the high of an internet site?

While these appear to be pure decisions on first thought, these phrases actually don’t do something to assist customers or search engines. Think about what somebody may sort in in the event that they’re looking out for matters associated to your regulation agency. Are they extra more likely to be looking out for a generic time period like “authorized providers” or one thing extra particular like “legal protection” or “divorce lawyer”?

Using extra particular phrases will inform the major search engines and customers what your web site pages are about. This makes it simpler for customers to seek out what they need and improves search engine rating for related key phrases. Your residence web page can have extra related key phrases on it, and the pages these hyperlinks level to will rank increased for these keywords, too.

Add a Search Bar

What higher method to assist customers discover precisely what they need than by having a visual search bar? This method customers can rapidly search for what they want if they will’t simply discover a web page rapidly. 

Limit the Links on Your Home Page

The entrance web page of your web site can have essentially the most authority with the major search engines. This authority will get divided up and handed down to every web page you hyperlink to from there. The extra pages you hyperlink to, the extra diluted this authority enhance will get, reducing the probabilities of good rating for your web site’s inner pages.

The normal rule of thumb is to restrict major navigation to seven hyperlinks at most. Keep the hyperlinks descriptive and concise. This will provide you with the utmost SEO profit in addition to scale back the possibility of complicated web site guests.

Navigation Order is Important

It’s confirmed that when gadgets are put in an inventory, the human mind tends to recollect issues firstly and finish of the listing, with gadgets within the center being essentially the most typically forgotten. Basically, this implies individuals will discover the gadgets that seem first and final in your navigation essentially the most, so that is the place you need to put the most well-liked gadgets. If you’re undecided what gadgets are hottest along with your guests, simply check out your site’s analytics.

Consolidate Pages Where Possible

Dealing not a lot with the menus themselves, however with the pages they level to, you need to all the time attempt to consolidate comparable pages right into a single, extra complete web page each time attainable.

On the SEO facet of issues, this reduces the dilution of authority that we talked about earlier. A single web page with extra detailed and complete details about a subject will all the time rank higher in search outcomes than three or 4 pages with sparse info on the identical matter.

For your web site customers, it must be apparent that it’s simpler for them if they will discover all the data they’re wanting for on a single web page as a substitute of getting to leap again and forth by way of varied pages to piece issues collectively.

Related: SEO Basics in an Hour [On-Demand Webinar]

Check and Rework Designs Over Time

As your law firm’s site grows and evolves, it might change into essential to rework your menus and change web site constructions. It’s necessary that your navigation displays modifications as some issues are moved, and even eliminated, and different issues are added.

Plan Design with a Sitemapnavigation

It can get complicated attempting to maintain monitor of all of your totally different pages and how they need to interrelate in navigation. Plan out your tabs and navigation drop-downs with a sitemap first. Have a couple of totally different units of eyes take a look at it to make sure it is sensible.

Use a Sticky Menu

Isn’t it annoying when it’s a must to scroll all the way in which to the highest once more on a web site as a way to click on on one other web page? That’s the place sticky menus are available. You can arrange your menu in order that it stays put whilst customers scroll down. This results in improved user experience.

Related: SEO for Law Firm Websites eBook


Taking an everyday take a look at your web site’s analytics ought to offer you some good insights into how customers are interacting with and shifting by way of your web site, too. If you’ve received a piece that appears to be underutilized, it may very well be time to revisit your navigation system.

This publish has been edited and republished from Oct. 21, 2017.

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