A Swansea-based marketing enterprise is concentrating on progress within the 12 months forward after beginning 2023 with a brand new workplace and look.
Established by skilled digital marketer Alix Charles in 2018, the agency started as a small freelance operation from offices in Neath Abbey.
Alix Charles mentioned: “I had all the time needed to run my very own enterprise, and after a few years working for a few of the largest companies in Wales, I made a decision to enterprise out alone, so secured funding from the Development Bank of Wales and arrange Alix Digital.”
Having managed the PPC (ppc) promoting and website positioning for a few of the UK’s largest companies, Charles used her information and ability on this space of marketing to supply an analogous suite of companies to native companies, with the corporate subsequently increasing.
“In order to safe new shoppers, I initiated my very own ppc marketing campaign and in a short time, I started getting enquiries,” mentioned Charles. “In a brief house of time, I used to be not solely coping with new shoppers all through the UK however actively rising my in-house workforce as effectively.”
Charles was quickly joined by two different PPC and website positioning specialists and by 2022, the workforce had grown to 4 full-time members of employees servicing a portfolio of shoppers throughout a variety of sectors.
However with this success got here a brand new set of challenges, most notably the workforce have been rapidly out-growing their Neath Abbey offices and with extra and extra shoppers within the Swansea Bay City Region, the choice was made to maneuver.
The workforce has now moved into Urban Village, at 220 High Street Swansea, which additionally gave the enterprise the chance to rebrand.
“Alix Digital was an awesome identification within the early days because it was simply me, nevertheless, as we’re quickly to be a workforce of 5, with one other recruitment drive on the best way later this 12 months, the transfer was the right time to replicate on our model.”
After a productive dialogue with workforce members and shut shoppers, the brand new title of AD Marketing was chosen together with a brand new set of company colors to signify the agency’s dedication to working in an environmentally pleasant approach.