7 Best Social Media Management Software of 2023

7 Best Social Media Management Software of 2023

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Best for Agencies Most Affordable
Hootsuite Sprout Social Buffer
Company Highlight

Trusted by 18+ million users in 175+ countries for social media management marketing

Trusted by 30,000 world-class brands and organizations of all size

Serving more than 140,000 users

Average Cost

No Free Basic Plan; Paid Plan starts at $49/mo (Billed Monthly)

No Free Basic Plan; Paid Plan starts at: $249/mo (Billed Monthly)

Free Basic Plan; Paid Plan starts at: $6/mo per social media platform (Billed Monthly)

In today’s digital landscape, many customers will first turn to a company’s social media platforms even before researching customer reviews. However, navigating and managing multiple social media profiles can be tough to accomplish independently, which explains why so many businesses are turning toward reliable social media management tools.

Social media management solutions make it easier for businesses to stay connected with their audience while saving them valuable time. Not only do these software programs allow users to automate processes, but they also provide insight into how businesses can expand their reach to drive growth.

In this guide, we review some of the best social media management software of 2023 so you can decide which is best for your business. We also share which metrics to focus on when looking for a social media management platform that can help you increase your reach and craft more relevant brand messaging. Read on to find out more.

Our Top Picks for the Best Social Media Management Software

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  • Ads analytics and reporting options
  • Track crew efficiency and create experiences
  • User-friendly interface and integration with 150+ platforms
  • Provides social media administration lessons for freshmen
  • No competitor knowledge monitoring or development ideas
  • No hashtag generator

Why we selected it: We selected Hootsuite as the most effective social media administration software program for nonprofits for its wealth of academic assets and instruments for small groups. It additionally gives reductions to non-profit organizations, permitting them entry to useful options like social insights and model monitoring with out breaking the financial institution.

For over a decade, Hootsuite has been the trade chief in social media administration. As the world’s first platform of its form, it has continued to remain forward of tendencies by rolling out options corresponding to adverts analytics and reporting, a content material and asset library, crew productiveness reporting workflows, analysis reporting and integration with over 150 tech platforms.

Some of Hootsuite’s standout options embody point out alerts, an AI messenger and an easy-to-use dashboard for monitoring buyer conversations and interactions. Hootsuite Insights, powered by Brandwatch, gives customers immediate entry to thousands and thousands of on-line conversations in actual time. Companies have the flexibility to seek for any subject or key phrase inside these conversations and filter outcomes by date, demographics, location and different geographical data.

Hootsuite’s knowledge analytics options will help firms determine thought leaders inside their industries and provides them a greater understanding of how they’re perceived within the market. Its point out alerts additionally enable companies to react to feedback on Twitter and Facebook with out leaving Hootsuite, saving them useful time.

  • Has the most important record of built-in platforms
  • Offers stay cellphone and chat assist
  • Ability to share scheduled content material via hyperlinks

Why we selected it: Sprout Social is our prime choose for the most effective social media administration platform for businesses as a result of its compatibility with a number of social networks, weblog internet hosting websites and third-party functions. It provides a single unified answer for businesses managing quite a few purchasers and model partnerships, particularly those who have an lively presence on a number of totally different platforms and require one database to observe KPIs.

Sprout Social is a robust social media platform that gives manufacturers and businesses with the instruments they should handle conversations and uncover helpful insights via their Smart Inbox integration. This device gathers messages throughout all social profiles into one group engagement workflow view. Agencies may also profit from Sprout’s analytics capabilities, which offer insights on marketing campaign efficiency, conversion charges, engagement and extra.

Sprout integrates with all social media platforms and weblog internet hosting websites in addition to an assortment of third-party apps, making it an all-in-one centralized answer for social media administration. It permits customers to schedule posts prematurely and monitor hashtags, mentions and content material efficiency.

Sprout customers may also measure engagement, determine publishing tendencies, monitor group participation and browse buyer suggestions. With these options at customers’ disposal, businesses can start to make data-driven selections to take their enterprise operations to the subsequent stage.

  • Offers a free primary plan and free trial
  • User-friendly
  • Provides video tutorials for every function provided
  • 3 social media channels with free plan, invoice per channel on premium plans
  • Monthly cap on the quantity of posts per platform
  • Scheduler requires enterprise Instagram and TikTook profiles

Why we selected it: Out of the businesses we reviewed, Buffer provides essentially the most worth in your cash. Its introductory plan begins at simply $6 per 30 days and features a 14-day free on any membership tier in addition to a complimentary primary subscription — this makes them a great answer for unbiased creators with restricted funds.

Buffer’s free plan permits customers to attach as much as three social media accounts and schedule a most of 10 posts. You can publish to all the main social media platforms, together with LinkedIn and Pinterest, and entry primary analytics capabilities to trace the efficiency of your campaigns.

Those who want superior analytics and insights or the flexibility to collaborate with crew members must contemplate one of Buffer’s paid tiers. These additionally present prospects with extra options corresponding to the flexibility to create, save, preview and schedule Twitter threads for his or her model.

One of Buffer’s most advantageous options is its Composer device, which allows customers to draft and save concepts and create distinctive messages for every social community. Other Buffer options embody a browser extension that means that you can rapidly share content material from any website and publish to a number of platforms concurrently and integration with WordPress, Zapier and Canva, amongst others.

  • Human customer support
  • Offers stay chat hours and group coaching classes
  • No competitor monitoring
  • No hashtag generator
  • Social accounts restricted to 1 person beneath primary plan
  • Customer assist hours based mostly on UK time zone

Why we selected it: Sendible is our prime choose for stay buyer assist due to its on-demand human advisors. Support is out there to all membership ranges and contains entry to a assist desk, stay chat hours and even a one-on-one onboarding course of custom-made to the customers’ distinctive social media optimization wants. These options make Sendible a cheap and scalable social media administration answer.

Sendible gives a spread of assist choices so customers can join with a Sendible crew member for help. Customer service is out there between 8 am and eight pm GMT, due to this fact, customers in North America ought to keep in mind to regulate their schedules accordingly. Users must also contemplate daylight financial savings time adjustments when utilizing the platform’s scheduling function for social media posts.

Sendible permits customers to simply keep linked on a mess of social media networks, corresponding to Facebook, Twitter, Instagram and LinkedIn. They may also reply to feedback on Facebook Ads straight from the Sendible dashboard and hook up with weblog platforms like WordPress and Medium.

Teams on the lookout for a social media administration platform can be glad to know that Sendible additionally encompasses a crew calendar view and job task function. Users streamline workflows via integrations with Google Analytics, Google Drive and different instruments.

  • Offers a free primary plan
  • Around-the-clock customer support with 16-minute response instances
  • Post to Instagram through push notifications
  • Instagram posts with a number of photographs solely out there on cell app

Why we selected it: Agorapulse as our best choice for small companies as a result of it permits social media managers to realize useful insights into their campaigns and precisely measure the ROI of their advertising efforts. With this device, companies can simply perceive what works greatest for his or her model and make extra knowledgeable selections when planning upcoming promotional campaigns.

Agorapulse additionally has a shared calendar that allows customers to effortlessly share scheduled content material throughout a number of calendars and grant modifying entry to collaborators through a “magic” hyperlink. Those with the hyperlink do not want an account on Agorapulse to just accept or reject scheduled content material and supply suggestions.

Agorapulse additionally provides customers the choice of both establishing an automatic Instagram publishing workflow or getting push notifications that require them to manually publish content material. These notifications can function a useful reminder for customers to edit their tales and evaluation posts earlier than they go stay — they will even insert IG stickers as they’d straight on Instagram.

  • User-friendly
  • Access concierge providers with no paid license
  • Provides buyer assist over the cellphone via preliminary onboarding
  • 30-day money-back assure

Why we selected it: We chosen SocialBee as the most effective social media advertising platform for solopreneurs as a result of of its concierge providers. These is usually a nice possibility for coaches, authors and freelancers who’ve restricted assets for managing their social media campaigns. SocialBee’s concierge social media specialists are devoted to particular duties associated to social media administration, providing extra assist to firms that do not have quite a bit of social media experience or manpower.

SocialBee’s concierge specialists will help customers full duties from crafting posts for social media platforms to writing compelling copy and managing group outreach. Businesses can entry these providers with out committing to a long-term subscription. Additionally, SocialBee provides month-to-month plans so companies aren’t tied down by contracts and might join providers on an as-needed foundation.

Besides providing concierge providers that grant customers entry to content material advertising specialists, SocialBee additionally integrates automation options that pace up content material creation and publication. For instance, you may mechanically publish content material based mostly on particular triggers just like the use of sure key phrases or hashtags. SocialBee additionally makes use of AI to research your social media exercise and supply custom-made content material suggestions.

  • Offers a free primary plan
  • Has a video tutorial library
  • Offers a social media competitor evaluation
  • No stay buyer assist heart

Why we selected it: We selected Metricool as the most effective social media administration software program for analytics as a result of of its competitor evaluation function, which permits customers to realize perception into what opponents are doing on totally different social networks. They can then use that knowledge as inspiration for contemporary content material that has been examined and located to achieve success. Moreover, analytics options and entry to Instagram hashtags can be found via Metricool’s “free endlessly” plan.

Metricool will help customers simplify social media administration via measurement and scheduling capabilities that work throughout varied platforms. Besides including new options each month, the corporate provides a complete library of assets — together with easy-to-follow guides with embedded movies and academic content material on its YouTube channel — to assist customers rise up and working with social media. Whether customers are simply getting began or need extra superior analytics coaching, Metricool has them lined.

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Other firms we thought-about

Although these are nonetheless excellent selections, they did not fairly have all of the options we deemed important to rank among the many greatest social media administration platforms.

Zoho Social

  • Canva integration
  • Create buyer assist tickets from social media feedback
  • No CRM options with the essential plan
  • Premium Membership Required for video content material
  • Canva integration not suitable with movies of GIFs

Zoho Social encompasses a dashboard from which customers can see their model well being throughout totally different social media platforms. This offers them higher perception into their target market via snapshots that show their engagement charge and visitors sources.

Additionally, the software program integrates with Zoho CRM and Zoho Desk instruments, which permit customers to observe buyer points on their social media accounts and create immediate assist tickets. It additionally connects with Canva, so you may design posts with out leaving Zoho Social.

Despite Zoho’s huge array of software program integrations, it is not a budget-friendly possibility for these trying to create video content material. Users are restricted to static or carousel posts except they improve to a Premium Membership. Furthermore, they’re unable to create posts that incorporate movies and GIFs via the Canva button on Zoho Social.


  • Offers Free primary plan
  • Includes customizable “hyperlink in bio” function
  • Email administration integration
  • Limited social media channel integration

Tailwind is a prime possibility for Pinterest and Instagram advertising, particularly for companies corresponding to on-line retailers, creators, native service suppliers, hospitality retailers and entrepreneurs. Tailwind’s Create platform means that you can design brand-related photographs, whereas its e mail advertising service will help you create total campaigns utilizing templates. The firm even bought Replier.ai –– an AI software program designed to help in drafting advertising copy.

While Tailwind leads in creating options which might be suitable with visible platforms like Pinterest and Instagram, it lacks integrations with different social media websites. This means potential prospects nonetheless want to make use of one other platform to submit content material on totally different networks. When in comparison with our record of greatest social media administration software program, Tailwind has extra limitations.


  • Offers free primary plan
  • Includes customizable “hyperlink in bio” options
  • Canva integration
  • Affordable plans
  • Limited social media channel integration
  • Limited reporting capabilities
  • No competitor knowledge monitoring
  • Trend ideas solely out there for TikTook

Planoly was the primary visible planner for Instagram, combining a social media calendar for content material scheduling with strategic planning instruments so customers may see a curated upcoming content material feed on a single dashboard.

Though spectacular and helpful in its personal proper, different related administration platforms supply a wider vary of integrations and options. For instance, Planoly’s scheduling device permits customers to submit to TikTook, Instagram and Pinterest solely. In order to submit content material on platforms like Facebook, Twitter, or YouTube, customers should undergo the additional step of reposting from Instagram or TikTook.

Further, the platform does not provide customers with competitor evaluation knowledge to establish how their social media content material fares towards related materials. What’s extra, present development insights can be found for TikTook solely.


  • Can cancel account anytime, no contracts or commitments wanted to sign-up
  • Integrates with an inventory of different platforms
  • Offers ThreadMagic integration
  • No onboarding help or assist crew with premium membership
  • 24-hour turnaround time for assist ticket response

SocialPilot lately unveiled ThreadMagic, an integration that allows customers to effortlessly export Twitter threads into eye-catching PDFs organized in an interesting carousel design. Users can simply convey conversations initiated on Twitter over to LinkedIn and ignite group engagement on different social media platforms. ThreadMagic creates a fast and simple option to remodel Twitter threads into eye-catching infographics by copying the thread’s URL and pasting it into the conversion discipline field inside the ThreadMagic touchdown web page. After which, a sexy scrollable infographic can be generated.

While SocialPilot is well-regarded for its expansive record of integrations together with Slack, Zapier, Sniply, Rebrandly, Bitly, Feedly, Canva and Box; it lacks a user-friendly onboarding course of which might be irritating to newbie social media entrepreneurs or small companies. To entry help customers should attain out through buyer assist ticket with a median wait time of 24 hours earlier than receiving a response.


  • Offers graphic Integration
  • User-friendly crew collaboration interface
  • Offers a number of platform social media submit concepts
  • Unable to entry detailed analytics with primary plan
  • Unable to assist Instagram story add-on options

Loomly stands out as an all-in-one collaborative social platform for customized posts, RSS feeds, and Twitter trending subjects that allow companies simply handle their total social media communication technique and preserve monitor of all their property in a single place with integration for Zapier, Giphy, and Unsplash. Not solely does this scale back time wasted attempting to piece collectively varied instruments from totally different distributors, nevertheless it additionally frees up advertising groups to allow them to give attention to delivering nice outcomes for his or her group.

Although Loomly gives a complete and collaborative person expertise. It doesn’t nevertheless, assist most of the Instagram story options customers get pleasure from together with of their Reels and Story posts corresponding to audio, GIFs, and even GIF replies to tales. Users who’re on the essential plan don’t achieve entry to detailed analytics experiences – to entry this unique function, they would want to improve.


  • Offers free primary plan
  • User-friendly
  • Limited social medial channel integrations
  • No YouTube integration

Later is a social media advertising platform that gives options corresponding to visible scheduling for optimum effectivity, analytics to higher perceive viewers conduct, media administration instruments that streamline content material group processes, and social media technique insights aimed toward driving gross sales.

Although Later’s platform is user-friendly, it lacks integration with some social media platforms, For instance, customers cannot submit content material on to YouTube.

Social Media Management Software Guide

The following information covers the advantages and common value of utilizing social media administration software program, in addition to recommendations on how one can choose the most effective one in your wants.

Main issues to know earlier than selecting social media administration software program

According to advertising strategist and content material creator Latasha James, the primary factor to find out earlier than selecting a social media administration software program is what you wish to use it for.

If you’re on the lookout for automation, you’ll wish to go for software program with good social media scheduling performance. For instance, some social media administration instruments publish your reels mechanically, whereas others ship you reminders so that you can submit them manually, she explains.

Another necessary consideration when selecting social media administration software program is whether or not you wish to take a extra data-driven strategy to your advertising technique. “Some individuals choose to make use of these instruments for his or her analytics,” Jame states. “That’s my technique. At the start of every month, I wish to have a great plan for what is going on out based mostly on knowledge.”

So, whereas a set-it-and-forget-it strategy may go for some, others might want extra worth than only a content material calendar. Some of the instruments on our record, like Metricool, present real-time competitor evaluation integration that may assist customers make extra knowledgeable selections about when they need to submit, what to submit and why.

One final, and maybe much less apparent, consideration is the appear and feel of the platform’s dashboard. “There are little variations between every of them, so if visuals are necessary to you, which may be one thing to contemplate as properly,” says James.

What is the typical value of social media administration software program?

The pricing of social media administration software program varies by plan and options. Some of the most effective social media administration instruments have free primary plans but additionally promote extra superior packages beginning at $30 to $60 per 30 days.

Businesses investing in a social media administration platform for his or her advertising technique ought to evaluate totally different packages and weigh pricing towards the options that greatest meet their wants and crew dimension.

How does social media administration software program work?

Social media administration software program allows companies to handle all of their social media accounts in a single place. Users can schedule and submit content material, create campaigns and monitor their efficiency, monitor conversations via a single social inbox, have interaction in crew collaboration and goal audiences for adverts — all from inside the platform.

With the proper social media administration device, customers can plan their content material forward of time and set up it into calendars for straightforward visible navigation. They may also monitor the efficiency of their social media posts via analytics options like sentiment evaluation.

This data will help companies determine tendencies, get insights into how individuals react to their content material, and finally make extra knowledgeable selections about the place to take a position their assets.

What are the advantages of utilizing social media administration software program?

Some of the advantages of utilizing social media administration software program embody:

  • Time administration: Managing all of your social media accounts your self might be time-consuming. A social media administration device means that you can schedule and publish content material on totally different platforms concurrently from a single dashboard.
  • Better collaboration: By using a social media administration device, groups can effortlessly collaborate and stay organized by taking benefit of its CMS integration, file internet hosting capabilities, submit mockup options, e mail approval workflows, shared editorial calendars and design schedulers. This finally makes it simpler for groups to remain on job and guarantee their initiatives are accomplished effectively and on time.
  • Analytics and reporting: Most social media administration software program provides analytics and reporting options that may assist you to monitor how your social media campaigns are performing and decide the place you may enhance. Some additionally embody competitor evaluation options that let you know how properly your content material tracks towards related posts.

Social media administration software program FAQs

Which is the most effective Instagram administration device?

Some of the most effective Instagram administration instruments we have researched embody Buffer, Sendible, Later, Planoly and Tailwind . But to take benefit of all that Instagram provides, you will seemingly have to enroll in a premium membership with most of these social media administration instruments.

Is it price having social media administration software program?

Generally talking, sure, it’s price having social media administration software program, as it may possibly assist companies save time and enhance the effectivity of their social media efforts. It additionally helps them keep organized, monitor analytics and efficiency, and make extra knowledgeable selections about the place to greatest make investments their assets.
Marketing strategist Latasha James cautions towards selecting social media administration software program based mostly on self-importance metrics. Companies that promise extra followers, run follower campaigns or take part in like-for-like tendencies might present a fast rise in general follower depend, however these are sometimes bots, and the ensuing increase in general follower depend is usually short-lived.
Avoid guarantees of in a single day success and as a substitute give attention to rising a social media presence organically and sustainably by strategically planning and scheduling content material forward of time.

When is the proper time to purchase social media administration software program?

The greatest time to spend money on social media administration software program is when you could have particular targets in your advertising technique. Once you could have a transparent advertising goal, take into consideration the instruments and options you have to to measure its success.
For instance, if you wish to enhance customer support and bolster loyalty, be sure that the social media content material you publish is geared towards producing engagement by asking individuals questions and beginning conversations.
And to maximise earnings and gross sales, discover a social media administration device that may generate experiences on conversion charges by assessing web site click-throughs and leveraging Google Analytics knowledge.
When you could have clearly outlined targets and wish to assess them over time, investing in social media administration software program stands out as the option to go.

What are the most effective free instruments to assist handle social media?

Before investing in social media administration software program, strive a number of of them out. Many of these platforms — together with Buffer, Agorapulser, Later, Planoly, and Metricool— supply free plans or a free-trial interval. Just remember that free provides have limitations, which means it’s possible you’ll not have entry to all of the options marketed.Moreover, do not forget that a number of social media platforms and associated instruments now embody free scheduling options. Instagram, Facebook Business and Canva have their very own built-in schedulers. Even Pinterest lets customers bulk-schedule as much as 100 pins two weeks prematurely.

How we discovered the most effective social media administration software program

While there is no such thing as a one-size-fits-all greatest social media administration software program, we carried out in depth analysis to search out the most effective options for firms of all sizes.

We consulted consultants, learn person evaluations, regarded into customer support rankings, and evaluated every platform’s options, together with pricing choices, ease of use, flexibility and scalability, and integration with main social media networks corresponding to YouTube, Instagram, TikTook, Twitter and LinkedIn.

Depending in your particular targets, wants and finances, anybody of the options we have reviewed may assist you to handle and optimize your social media presence.

Summary of the most effective social media administration software program of 2023


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