Video Marketing Services: The Brafton Approach
Brand movies are highly effective instruments for any content material technique. They present your potential buyer your organization’s experience, successfully talk your model message and might enhance total model recognition. Here’s how Brafton handles the video creation course of:
As a full-service digital advertising company, Brafton has the in-house expertise to plan video advertising campaigns, create academic and promotional movies, and leverage social media, YouTube and different distribution channels to make sure your viewers finds your movies.
Video Marketing Statistics Show Real ROI
Video content material is as straightforward to look at as it’s to share on social media or embed in a touchdown web page or weblog submit. It may be consumed throughout platforms – on desktop or on cell units, on Android and iOS, at work or at house. It can convey advanced info in a visually compelling and extremely entertaining format.
This versatility is simply partly why 91% of entrepreneurs view video as a mainstay of their advertising methods.
The ROI speaks for itself:
95% of companies say video helps individuals higher perceive their choices.
87% of entrepreneurs say video has helped them enhance their site visitors.
83% of entrepreneurs say video has contributed to steer era.
89% of entrepreneurs report constructive video ROI.
More than 55% of shoppers say they’ve watched video whereas purchasing in-store.
95% of video entrepreneurs say they plan to take care of or enhance their spend on video.
At Brafton, we use video at each stage of the gross sales funnel as a result of it’s probably the most environment friendly, efficient technique to convey messages, illustrate advanced concepts, persuade stakeholders and convey your model to life.
Video Content Marketing:
Frequently Asked Questions
What Are Video Marketing Services?
Any video work that may’t be produced in-house may be outsourced to a video advertising companies supplier, usually an company. Video advertising companies may be any sort of video format your organization requires, in addition to the venture administration, inventive path and post-production help that ensures your advertising movies are totally optimized and managed end-to-end.
What Differentiates Video Marketing From Traditional Marketing?
Traditional advertising mostly refers to bodily, non-digital actions that corporations use to advertise their model and companies. These are sometimes commerce exhibits, print supplies or billboards. Video advertising is the usage of video because the chief medium of promoting communication, usually within the type of an explainer video, video advert, animated video or different sort of online-based video. Traditional and video advertising can work in tandem with one another as nicely — movies may be performed within the background at commerce present cubicles, as an example.
What Are the Benefits of Working With a Video Marketing Agency?
A video advertising company has the experience, bandwidth and entry to the instruments wanted for high-quality video content material creation. Professional movies various minutes lengthy and with advanced animations or results may be resource- and cost-prohibitive to supply internally. An company can do all of this and extra, guaranteeing your movies align with a strategic video advertising marketing campaign, are extra visually interesting than rivals’ movies and are optimized for a number of distribution and publication varieties (web site, YouTube, social media, e-mail, and so forth.).
What Separates Brafton’s Video Marketing Services From Other Options?
Brafton’s video advertising companies symbolize only a portion of the companies we provide as a full-service content material advertising company. They may be rolled right into a extra complete advertising package deal that features different advertising channels and content material varieties. Videos from Brafton can be produced on-location, in-house in our studio or from the commercial-quality tools of our superb videographers all over the world. As a video advertising firm, we are able to execute subtle video campaigns for any sort of shopper in any vertical, no matter dimension or location. We additionally report on video success metrics and handle the complete course of pre- and post- manufacturing.
Video Production Service Options at Brafton
Video content material advertising is available in many types. Our skilled video manufacturing staff has the expertise and experience to deal with your subsequent venture.
Some of the commonest kinds of movies we use in video advertising campaigns or video promoting initiatives embody:
Animation Services
Our movement graphics designers synthesize advanced concepts and animate them in 2D and 3D codecs.
Through animation, you’ll be able to clarify dense, technical software program and elaborate product specs with ease, making them an excellent addition to your advertising combine.
On-Location Shoots
Videos shot on location personalize your message and add a human contact to your model and its choices. We companion your model with professional videographers, producers and artistic administrators to carry high-quality video manufacturing straight to you.
By sourcing on-screen expertise, scouting optimum filming websites and taking pictures live-action interviews, testimonials, demos, promos and extra, we “have video, will journey.”
Studio Productions
With a full-service, on-site video studio in our Boston headquarters and high business visionaries behind the digital camera, we produce movies that make an affect.
Whether you want a product video, internet demo, information replace or one thing else, we are able to ship. All the sources and experience your video advertising technique requires stay proper right here in our studio.
Vox Pops
Short, snappy, man-on-the-street movies put a brand new perspective in your model. Poll shoppers, ask questions and collect sincere opinions with a mic and a digital camera.
Vox Pops work nicely for business conferences, particular occasions and inside capabilities. Plus, they’re wonderful for sharing on Facebook, Twitter and different social media channels for mass enchantment.
Explainer Videos
Promote your model, describe your product and inform your prospects with digestible, step-by-step explainer movies.
Explainers may be animated, live-action, 2D, 3D or hybrid codecs that assist nurture leads and shut offers sooner than different content material varieties.
Video as a Strategy
Video advertising is an crucial in a search engine-driven world. Videos that have interaction viewers, hold them on the web page and solicit social sharing rank greater. And every video you produce will increase the variety of indexable webpages in serps, enabling stronger search presence and placing a visible, compelling face to your content material.
With the precise video technique, these belongings can enhance your:
Brand Awareness
Media-rich content material will get you seen and heard.
Social Engagement
Followers and subscribers usually tend to share highly effective movies.
Brand Trust
Your model can construct belief and loyalty with the human contact of video.
Organic Ranking
Videos embedded in your content material will assist it outrank rivals’ pages.
Mobile Optimisation
Videos optimized for cell make your content material purposeful throughout units.
Conversion
Video content material is a manner on your model to succeed in prospects, qualify leads and convert patrons.
Customer Loyalty
Explainer movies and tutorials assist current prospects maximize the worth of your services.
Our digital advertising specialists can help in formulating a video distribution and promotion technique that works to realize all of those targets.
Supplemental Services for the Video Marketer
Our digital advertising specialists can help in formulating a video distribution and promotion technique that works to realize all of those targets.
In addition to housing an professional video manufacturing staff, we’re a full-service digital advertising company, providing web optimization, social media, editorial, PPC companies and extra.
Here are some examples of how our staff can guarantee every advertising video in your library advantages your backside line:
Video web optimization Services
Search engine optimization (web optimization) is essential for any digital advertising technique, but it surely’s necessary to know how numerous kinds of web optimization affect totally different facets of your advertising program.
Video web optimization entails taking motion to make sure your video will seem in search outcomes, similar to:
- Including key phrases in titles, descriptions, captions and extra.
- Creating search-targeted touchdown pages to accommodate your video.
- Optimizing your YouTube channel.
Social Media Management Services
Video works notably nicely on social media, the place your target market can view, share and remark in your movies with only a click on. Our social media strategists know optimize your YouTube channel alongside along with your accounts on different social media platforms to encourage larger engagement and followership.
Digital Marketing Strategy Services
Brafton is a full-service digital advertising company. That means we cowl each facet of your advertising technique, from planning to execution to evaluation.
Video advertising makes a distinction in each vertical. Whether it’s B2B or B2C, the underside line is similar: Viewers are shoppers, and movies are designed to be consumed with out asking an excessive amount of of your viewers.
That means you’ll join with prospects like by no means earlier than, on their phrases and of their most well-liked format.
Tell Your Story
Marketing is greater than knowledge and greenback indicators. It’s a podium for speaking who you might be, what your organization values and the way you conduct enterprise. Every model story is exclusive. Your narrative is a differentiator, and our animators, producers, videographers and editors inform the story of your merchandise, companies, prospects and company id.
Our video manufacturing companies seize the persona, emotion and worth behind your model, and switch it to the display screen. These traits – represented visually – immediate patrons to flock to you, distributors to companion with you and prospects to stay with you.
Video advertising is an immersive, interactive expertise that leaves an enduring impression.
What mark will you permit on viewers?
Not within the US?
Check out our worldwide video advertising companies:
Your Vision in Motion, Your Brand in Action
Have an thought? We carry it to life. Not certain the place to begin? Your devoted video companies staff works straight along with your firm to know its model, its imaginative and prescient and its future.
We develop customized video options that serve your wants and advertising targets.
Lights, digital camera, convert.
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