Sellers optimize listings for the marketplaces on which they promote. But since platforms additionally ship feeds to Google Shopping robotically to assist entice consumers, it behooves sellers to offer some thought to optimizing their market listings for third-party engines like google.
SEO (search engine marketing) is a full-time job, however there are some marketplace-specific guides which may be price a minimum of skimming for some ideas.
In a post on Tuesday, Bonanza’s Shelly Breuer mentioned one of many largest frustrations for sellers are Google Shopping “disapprovals.” Bonanza sends a feed of sellers’ listings and updates it each time a vendor makes a change to an inventory or updates their sales space. It notifies sellers once they have listings that Google has disapproved, however sellers may also verify proactively at any time.
Breuer mentioned Google continuously scans listings, “so it’s a good suggestion to control your advert feed utilizing your Ad Troubleshooter web page” – and she supplied particulars on methods to verify their feeds.
She then listed some frequent Google Shopping feed errors in 4 classes: these associated to GTIN (or UPC); errors associated to pictures; coverage violations; and transport. (Did you already know Google doesn’t acknowledge first-class transport choices over 13oz? Breuer mentioned for gadgets over the burden restrict, sellers ought to change the transport technique to Priority.)
She additionally referred sellers to Bonanza’s YouTube video providing SEO ideas and tips:
Etsy additionally just lately supplied sellers some search-engine optimization ideas whereas noting it has a complete group at Etsy devoted to SEO for engines like google like Google and Bing. “That group is consistently engaged on enhancements and new tasks to assist drive natural search site visitors to sellers,” it mentioned on the Etsy Seller Handbook article posted on November 7th.
The article makes clear it’s not simply listings that must be optimized for engines like google like Google – sellers may also optimize their Shop pages – together with the Shop Description, about which it mentioned:
“Google likes to see your experience, authority in your area of interest, and trustworthiness as a vendor. So when writing your store description, inform your story. Talk about your artistic course of. Include details about your background and how you bought into creating. Highlight your years of expertise or any credentials. Not solely is that this essential to Google, it’s additionally essential info for potential patrons too.
“Also, fill out as a lot info as attainable about your store insurance policies. This isn’t simply an SEO factor; it’s additionally a greater consumer expertise. Shipping, returns, and exchanges specifically are vital info {that a} shopper will contemplate when trying to purchase a product.”
Adding a video and a number of pictures to the About part may also assist sellers present up in Google search, Etsy mentioned.
Etsy additionally pointed sellers to a Seller Handbook article on optimizing for Etsy’s personal search engine.
For those that discover it simpler to observe movies for promoting ideas and tips, simply head over to YouTube. For instance, the Etsy Success channel has achieved a number of videos on the topic of search engine optimization.
The eBay for Business channel on YouTube affords academic movies as effectively and on Tuesday, it launched recordings of a few of its eBay Seller Check-in webinars, together with, “Holiday Seller Check-In — Perfect Listing Breakout” held on November 16 on the subject of optimizing listings for eBay’s Best Match search.
Amazon briefly talked about optimization in a recent post about holiday-selling tips on Seller Central, advising sellers to incorporate related, holiday-specific key phrases – together with alternate spellings, which is a helpful tip. It’s additionally been providing frequent Seller University webinars on numerous matters.
If you could have favourite SEO assets or ideas of your individual, please be happy to share them within the feedback under.
Ina Steiner
