Citrix Goes After Carriers With Acquisition Of Mobile Data & Video Optimization Firm Bytemobile • TechCrunch

Citrix introduced this morning that it’s buying cell visitors optimization firm  Bytemobile – a transfer which Citrix says will enable it to enter the cell and video market with entry to the infrastructure of 130 cell operators in 60 nations worldwide. Combined, the 2 firms will provide the cell operators options to assist them higher handle the ever-increasing quantity of community visitors, of each information and video, whereas additionally giving them higher visibility into metrics associated to efficiency, visibility and effectivity.

Terms of the deal weren’t disclosed, however it has been permitted the Board of Directors and is anticipated to shut in Q3 2012.

Following the deal’s completion, Bytemobile will kind a brand new Service Provider Platforms workforce inside Citrix, as part of the Citrix Cloud Networking product group. It will enable Citrix to maneuver past its present enterprise and cloud clients, to additionally start to supply options throughout the telecommunications area.

Bytemobile and Citrix had been already companions on the Bytemobile T1100 Traffic Director, having introduced a proper relationship at this yr’s Mobile World Congress in Barcelona. The T1100 helps cell carriers scale their networks utilizing the applying supply intelligence of the Citrix NetScaler platform, which supplies the load-balancing expertise. Bytemobile has different merchandise as properly, particularly two “Smart Capacity” platforms – the Unison Platform and the T-Series Adaptive Traffic Management System. Its expertise portfolio consists of issues that assist with net and video optimization, content material caching, coverage management, visitors administration, cell analytics and deep packet inspection. Its options work on 3G and 4G LTE networks.

Based in Santa Clara, Bytemobile has 300 workers, however by way of its community of 130 cell operators, its optimizations attain 2 billions cell subscribers worldwide. Currently, Bytemobile says it sees over 20 petabytes of knowledge visitors by way of its buyer networks every single day.

Bytemobile routinely places out data-filled reviews on the affect of cell’s development on provider networks, which reveal the necessity for optimization options. For instance, a report from February discovered that video now accounts for half of all cell visitors – one thing which could be attributed to the expansion of smartphones, tablets, growing speeds supplied by operators themselves, in addition to the recognition of providers like YouTube, Hulu and Netflix. Optimization and efficiency is vital to the carriers’ backside line, as a result of, if not managed correctly, community congestion results in poor expertise for finish customers (cell subscribers) who then bounce to different networks as an alternative. One answer, in fact, is so as to add infrastructure and new spectrum to assist present the capability for all of the cell information and video being pushed by way of the carriers’ networks. But Bytemobile permits the operators to defer these prices, by well managing community efficiency and visitors as an alternative.

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