Brands Continue to Balance Rising Demand for Compelling Online Visual Experiences With the Need to Do More With Less – All at Lightning Speed, According to New Research

SANTA CLARA, Calif.–()–Cloudinary, the Media Experience Cloud that powers digital experiences for lots of the world’s prime manufacturers, in the present day launched its fourth annual State of Visual Media Report. As the visible financial system matures, this yr’s report investigates the methods greater than 375 main manufacturers throughout 13 vertical industries harness visible media to ship participating on-line experiences at each digital touchpoint. The report additionally reveals that companies should optimize visible media to meet a large and ever-changing vary of enterprise objectives, together with sooner time-to-market, improved productiveness and value financial savings, and new priorities like accessibility and sustainability.

The report affords a glance into the means through which manufacturers proceed to reply to an more and more aggressive and difficult financial surroundings by shifting past easy scalability objectives, emphasizing the want to react to new traits and market situations, quick. The 2022 Report affords knowledge, use instances and tips about how to meet these necessities and react to new traits in order that visible media is a catalyst for progress, not a bottleneck.

Key takeaways from the 2022 State of Visual Media Report embrace:

  • Managing for scale and new codecs key. Image consumption was up by 25% and video visitors continued to improve considerably throughout industries together with retail, which noticed video quantity develop by 37%. From March to May 2022, the light-weight WebP was the hottest picture format, accounting for 59% of picture requests however consuming simply 35% of all bandwidth. In distinction, JPEG remained the most generally supported and nonetheless the largest bandwidth client at 38%. However it solely accounted for 23% of all requests.
  • In e-commerce, epic scale has grow to be the new regular. Beyond the enormous improve in picture visitors over the yr, e-commerce manufacturers noticed a large progress round Black Friday. Large e-commerce manufacturers noticed picture bandwidth develop by 186% in contrast to their common annual visitors whereas small and medium manufacturers skilled peaks up to 415%. For video the pattern was flipped: video visitors remained fairly regular over the yr for smaller manufacturers, whereas greater e-commerce manufacturers noticed their video quantity improve throughout Black Friday. In one case, video visitors elevated greater than 35% from 20TB every week to 52TB over the peak vacation procuring interval, Black Friday by Cyber Monday.
  • Speed and suppleness demand a brand new, composable IT structure. Brands in the present day should have tech stacks that help change, adaptability and suppleness. The journey trade, for instance, noticed a greater than 50% improve in video utilization as a part of the post-pandemic restoration. Accordingly, the research discovered a placing rise in the variety of prospects together with River Island, Paul Smith, Rapha and plenty of others, adopting a MACH structure (Microservices primarily based, API-first, Cloud-native SaaS and Headless) over the similar interval final yr. According to a latest survey from the MACH Alliance, 47% of tech leaders are aspiring to transfer from monolithic deployments to best-of-breed, composable software program and 79% strongly intend to add extra MACH elements to their structure in the future.
  • Social platforms like TikTok proceed to rise, Facebook and Pinterest see declines. When serving photos to social media channels, the knowledge reveals an ever-changing state of affairs: one platform can peak one month and dip the subsequent. Overall, Facebook stays the primary social media channel (greater than 154 billion picture requests), adopted by Instagram (74 billion picture requests) and Pinterest (51 billion requests). However, the requests for Facebook and Pinterest are each repeatedly declining, whereas Instagram stays steady and TikTok is rising. Comparing April 2021 with April 2022, Facebook requests declined by 23% and Pinterest by 79% whereas Instagram gained two p.c and TikTok shot up by 67%.
  • Image and video optimization path to assembly sustainability objectives. The report reveals a rising curiosity from manufacturers to use picture optimization to cut back bandwidth not solely for bettering their efficiency however to help their sustainability objectives as properly. Transferring 1 GB of information produces roughly 3 Kg of CO2, so every thing that reduces bandwidth brings down the CO2 footprint of an internet site or app. For instance, a prime worldwide sports activities attire model was in a position to cut back bandwidth consumption by 40% from 6.8 TB per day to 4.05 TB per day. Annualized, the firm saved 618 TB of bandwidth, saving 1,890 tonnes of CO2, which is equal to eradicating greater than 400 gas-powered automobiles from the highway.

“Our in depth knowledge illustrates how visible media, if dealt with properly, serves manufacturers as a catalyst for progress, quite than a bottleneck,” stated Tal Lev-Ami, co-founder and CTO, Cloudinary. “Brands in the present day additionally want to be way more versatile and responsive than ever. Whether it’s having the ability to launch new TikTok campaigns or to allow complicated Direct-to-Avatar (D2A) commerce in the Metaverse. We’re additionally seeing extra prospects flip to open, composable platforms to help their want for agility and a broad vary of media use instances.”

You can entry the full 2022 State of Visual Media report here.

* Methodology

The knowledge analyzed for Cloudinary’s 2022 State of Visual Media Report contains engagement patterns throughout March 2021 by May 2022 and a consultant sampling of greater than 219 billion transactions per thirty days, throughout greater than 375 Cloudinary prospects, spanning 13 vertical industries together with training, monetary companies, foods and drinks, manufacturing and automotive, advertising and marketing and advert tech, media and leisure, retail and e-commerce, software program and expertise, and journey and recreation.

About Cloudinary

Cloudinary’s mission is to empower firms to ship visible experiences that encourage and join by unleashing the full potential of their media. With 60 billion belongings beneath administration and practically 10,000 prospects worldwide, Cloudinary is the trade commonplace for builders, creators and entrepreneurs trying to handle, remodel, and ship photos and movies on-line. As a consequence, main manufacturers like Atlassian, Bleacher Report, Bombas, Grubhub, Hinge, NBC, Mediavine, Minted, Peloton and Petco are seeing vital enterprise worth in utilizing Cloudinary, together with sooner time to market, greater consumer satisfaction and elevated engagement and conversions. For extra data, go to

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