Our 13 Best Social Media Advertising Tips EVER!

Our 13 Best Social Media Advertising Tips EVER!

Just just like the audiences you’re hoping to focus on on Facebook and Twitter, there’s no one-size-fits-all strategy to social media marketing. The methods and methods at your disposal are nearly as diverse and numerous because the varieties of individuals to whom you may market your items and companies, and whereas getting began with social media advertising and marketing is comparatively easy, understanding the way to launch, run, and optimize your campaigns from the outset is essential.

Whether you’re launching a brand-new social media marketing campaign this yr or optimizing an ongoing initiative, we’re right here to assist. In right now’s submit, we’ll be revisiting our greatest social media advertising and marketing ideas, together with Facebook marketing ideas, Twitter engagement ideas, ideas for increading the ROI of social promoting and extra, from the previous a number of years. From figuring out and focusing on the fitting audiences to increasing your attain throughout a number of totally different social media websites, there’s one thing for everybody.

But first, let’s get warmed up with 10 fast statistics that broadly reveal the worth of leveraging social media advertising and marketing in 2019.

10 Social Media Statistics for Marketers

Real fast: What do these stats inform us?

First and foremost, I believe, they converse to the great worth Facebook Ads provides you. It doesn’t merely allow you to succeed in an immense variety of customers; almost one out of each ten clicks yields a conversion for your corporation!

Secondly: Instagram customers are right here to interact, to not passively scroll. If there’s a spot to carry the warmth along with your best (and bite-sized!) content material, it’s Instagram.

And lastly: advertising on LinkedIn is well worth the comparatively excessive price ticket, particularly for B2B entrepreneurs. With high-quality leads changing at that prime of a price, your long-term positive aspects will definitely justify your short-term investments.

Social Media Advertising Tip #1: Bypass ‘Leaky’ Landing Pages Altogether

Side word: We’ve bought much more ideas for you! When you’re performed right here, head to our 60+ social media optimization tips for much more nice recommendation.

Call them what you’ll – flows, pipelines, journeys – however most entrepreneurs are obsessive about “the funnel.” However, leads usually take a hike simply on the level once you’re making an attempt to get them to transform. Luckily, sure PPC and social media advertising codecs permit entrepreneurs to bypass the leakiest a part of the funnel – touchdown pages – solely.

Social media marketing tips Facebook Call Buttons

Our first social media marketing tip is to remove the opportunity of shedding potential leads on the touchdown web page stage. One of the simplest methods to do that is by utilizing Facebook “Call” buttons in your Facebook advertisements. This {powerful} function permits cellular customers (which Facebook customers overwhelmingly are, in lots of instances solely so) to name your corporation instantly just by clicking your Facebook advert – no touchdown pages, no load instances, no huge, gaping chasm into which potential leads disappear endlessly.

Learn extra about Facebook name buttons and different social media advertising and marketing hacks in Larry’s submit protecting his top 10 paid social media hacks of all time.

No time to read this post? Get it as a free download to read when you have time.

Social Media Advertising Tip #2: Leverage the Power of Life Events

Targeting the fitting individuals along with your social media advertising is necessary. Going after the fitting individuals on the proper time is extremely efficient – and remarkably easy. Our subsequent tip is to leverage the occasions in individuals’s lives to create well timed, related promoting that targets individuals during times of main change with Facebook’s “Life Events” parameter.

We’ve all seen what these “life occasions” seem like on Facebook. Your arch nemesis from highschool lands your dream job, your ex-crush will get married to that man, the highschool promenade king and queen who’ve been collectively endlessly lastly have the impossibly cute child they’ve been threatening to have for years – you recognize, all of the stuff that makes us really feel actually good about ourselves. Well, you should utilize these life occasions as the premise for a advertising and marketing marketing campaign.

Social Media marketing tips Facebook life events

Aside from with the ability to goal audiences primarily based on such occasions, corresponding to getting married or having a toddler, you may even specify how quickly after these occasions happen that your advertisements start to look to those audiences. Wedding venues, for instance, may set their advertisements to look to newly-engaged {couples} after a interval of, say, two or three months, whereas child clothes retailers may set their advertisements to look to {couples} shortly after asserting their being pregnant.

Check out extra on Facebook Life Events focusing on and different crazy-effective focusing on choices in Larry’s submit about ridiculously powerful Facebook ad targeting strategies.

Social Media Advertising Tip #3: Provide a Seamless, Cohesive Visual Experience

Social media has performed excess of change the best way customers store; it has modified the best way customers view the Web basically. This most positively applies to how your advertisements – and their accompanying touchdown pages – look.

Check out this instance of a well-designed Facebook advert:

Social media marketing tips Facebook ad

Here’s the touchdown web page customers had been taken to from this advert – word that we’re major involved with the aesthetics of the web page, not essentially whether or not the touchdown web page adheres to accepted greatest practices:

Social media marketing tips Facebook landing page

Offering customers a easy, cohesive visible expertise is sort of (if not equally) as necessary because the messaging of your advertisements themselves. Think about it. If a consumer sees a well-designed, aesthetically interesting advert then clicks by to a godawful-looking touchdown web page, it’s going to be a serious turn-off that might doubtlessly lead to a misplaced lead or sale. For this purpose, it’s essential that your advert artistic is each well-designed and seamless from starting to finish. This implies that touchdown pages ought to match their advertisements completely, in each look and messaging.

For extra info on the significance of visible continuity and the way to obtain it in your campaigns, take a look at my submit on Facebook landing pages.

Social Media Advertising Tip #4: Build Communities Around Actionable Hashtags

Despite what some consultants would have us imagine, hashtags are alive and effectively on social media. However, hashtags are way more helpful than serving as a method of serving to customers discover related content material – they can be used to foster and construct communities of loyal followers and model advocates.

This method’s best power isn’t simply the convenience with which this may be applied, however the truth that the identical hashtag can be utilized throughout several social media platforms. This permits you to cross-pollinate your messaging all through numerous social campaigns, providing customers a cohesive expertise no matter the place they work together along with your model.

Social media marketing tips community hashtags

The world’s main manufacturers know the way to use this system exceptionally effectively, as Margot highlighted in an instance specializing in Nike’s #chooseyourwinter and #runfree hashtags in 2014. Nike managed to effortlessly construct an internet social group of Nike customers by utilizing these hashtags, each of which proved terribly widespread and resulted in widespread social sharing – all with minimal expenditure on Nike’s half.

To learn extra on this system and different {powerful} social methods, take a look at Margot’s submit on 10 ways to use Instagram marketing to build your brand.

Social Media Advertising Tip #5: Structure Social Campaigns Around Your Business Objectives

Similarly to paid search, account construction is usually handled as an afterthought by many social advertisers. This is a social media marketing mistake to avoid. In their eagerness to launch a marketing campaign, they offer little thought to the way to greatest construction their account, which cannot solely lead to a messy, disorganized account that’s way more troublesome to optimize, but additionally drastically diminished efficiency. For this purpose, our ninth social media advertising and marketing tip is to construction your campaigns primarily based on their goal.


Social media marketing tips Facebook campaign objectives

For Facebook promoting campaigns, most of the goals are clear, corresponding to “Promote your Page” or “Reach individuals close to your corporation.” However you select to construction your marketing campaign and its goals, remember to pay shut consideration to those particulars earlier than launching a marketing campaign – you’ll be glad you probably did later.

To be taught extra about the way to construction your Facebook advert campaigns and leverage the facility of Facebook to extend conversions, take a look at Brett’s complete information to Facebook for lead generation.

Social Media Advertising Tip #6: Use Twitter To Test Out Content Ideas

Most entrepreneurs use Twitter closely as a promotional instrument for his or her content material advertising and marketing initiatives, however far fewer hassle to harness Twitter’s energy to faucet into doubtlessly scorching matters earlier than they sit down to provide their content material.

Twitter can function a powerfully efficient “content material lab” in which you’ll be able to take a look at how well-received a bit of content material is more likely to be, or gauge curiosity in topic areas that deviate significantly out of your typical editorial focus.

Social media marketing tips Twitter content

For instance, Larry got here throughout an infographic he thought was notably attention-grabbing and tweeted it, as you may see within the determine above. He then used Twitter Analytics to guage the efficiency of that tweet from an engagement perspective, solely to find that the tweet had an engagement price of 8% – considerably increased than his common engagement price. As a results of this free experiment, Larry went on to provide a write-up of the infographic for his column at Inc., a submit that carried out terribly effectively.

Learn extra about this system and different methods you should utilize the facility of information to refine your social media advertising and marketing methods in Larry’s submit about how to use Twitter Analytics like a pro, and take a look at this post about content advertising to be taught extra about selling content material through paid social and PPC.

RELATED: Our 50 Best Marketing Tips in 5 Minutes

Social Media Advertising Tip #7: Use Your Best-Converting Ad Copy in Your Social Campaigns

Just as the position of AdPhrases and Bing Ads ads on the SERP depends closely on Quality Score, the prominence of your social advertisements is drastically depending on an analogous metric. For Facebook advertisers, this metric is named Relevance Score, and for Twitter advertisers, it’s often known as Quality Adjusted Bids.

Social media marketing tips Twitter Quality Adjusted Bid discount graph

For each 1-point enhance within the engagement charges of your advertisements, you may count on to see a 5% lower in cost-per-engagement

 One of the simplest methods to extend your Relevance Score or Quality Adjusted Bid – and due to this fact the visibility and potential CTR of your advertisements – is by utilizing the best-converting advert copy out of your PPC advertisements in your social campaigns. This not solely permits you to save time by repurposing sturdy social media copy you’ve already created, but additionally ends in comparable messaging throughout paid search and paid social campaigns. If a marketing campaign carried out strongly in PPC, the possibilities are fairly first rate it’ll do effectively on social, too.

Check out extra on the way to change into a “VIP socializer” and different methods in Margot’s submit on how to leverage PPC data in your ads on Facebook.

Social Media Advertising Tip #8: Narrow Your Targeting to Boost Engagement and Reduce Costs

We simply bought performed speaking about how necessary Twitter’s Quality Adjusted Bids are, however how do you really go about bettering it? The trick is to deal with growing engagement by narrowing your focus.

The wider you solid your proverbial internet, the much less probably you might be to realize increased engagement charges along with your tweets. The decrease your social media engagement price, the extra you’ll pay for poorly-performing advertisements, a vicious cycle that may proceed till one thing adjustments – specifically, your engagement price improves. One method to accomplish that is by narrowing the main focus of your focusing on.

Social media marketing tips Twitter Promoted Tweet engagement rate

An incredible instance of that is how Larry refined the viewers focusing on of a tweet selling an occasion at which he was talking. Sure, he may have paid to advertise this tweet to 1 million individuals, however doing so would have tanked his engagement price and resulted in increased prices. Instead, Larry used Twitter’s {powerful} geotargeting performance to limit show of the tweet to focused customers who lived or labored within the neighborhood of the occasion – on this case, southern Florida.

To be taught extra the way to enhance engagement on Twitter and lift your Quality Adjusted Bids, take a look at Larry’s submit on mastering Twitter Quality Score.

Social Media Advertising Tip #9: Layer Your Targeting Options

In the previous, advertisers needed to content material themselves with extremely broad focusing on choices with their promoting. Today, nonetheless, the chances for promoting focusing on are just about limitless – to the purpose that it’s really a bit of creepy. However, for advertisers, this granularity is amazingly {powerful}, and much more so for those who layer your focusing on choices.

This method may be terribly efficient is used strategically. Most corporations are sufficiently impressed by the power to focus on potential clients of a sure age vary, family revenue, and stage of instructional attainment. However, by layering these already-powerful focusing on choices with further information – say, by incorporating buying conduct on prime of demographic information – you may leverage these mixtures to create well timed, related campaigns.


For instance, you would not solely goal Facebook customers between the ages of 30 and 40 with grasp’s levels and youngsters in preschool, but additionally those that drive minivans and prefer to play the drums.

The secondary layer of focusing on information is virtually limitless: it can embody Life Events (see tip #13), locations visited, hobbies and pursuits, or just about some other focusing on demographic. Think of this system as mix-and-match – you may mix numerous information units and focusing on choices to create extremely custom-made, laser-focused customized audiences.

This method is one other of Larry’s extremely {powerful} Facebook advert focusing on methods – take a look at the remaining in this post.

Social Media Advertising Tip #10: Don’t Be TOO Granular with Social Audiences

Both Facebook and Twitter’s focusing on choices are extremely granular. However, the specificity with which you’ll be able to goal potential clients on social is a double-edged sword. Target audiences too broadly and also you threat lowering engagement charges and paying extra for poorer-performing advertisements. However, focusing on too particularly also can have a detrimental impression in your marketing campaign efficiency.


Facebook even permits you to goal customers who’re buddies with individuals who have demonstrated curiosity in soccer.

For advertisers new to paid social or these coming from a PPC background, the focusing on choices supplied by paid social may be actually unbelievable. This usually ends in advertisers being too enthusiastic with their focusing on parameters. As their focusing on turns into extra particular, their viewers attain shrinks – typically, to the purpose of solely displaying advertisements to a tiny handful of people. We suggest utilizing viewers focusing on on social strategically (as within the instance above), however train a bit of restraint in the case of your focusing on – it’s all about stability.

For an instance of how granular you may goal along with your Facebook campaigns, take a look at Margot’s submit about 11 unbelievably specific Facebook audiences you can target – and the potential harm this will do to the attain of your campaigns for those who’re not cautious.

Social Media Advertising Tip #11: Monitor Ad Performance Closely to Keep Campaigns Fresh

Things transfer quick on the earth of social media – actually quick. We’ve all the time stated {that a} “set-it-and-forget-it” strategy is a foul transfer in paid search, and the identical precept most positively applies to paid social – particularly on Twitter.

The older a Promoted Tweet turns into, the much less efficient will probably be. This implies that the longer you wait between refreshing advert artistic or one other component, the decrease your general ROI might be. Take a have a look at this instance from Larry’s Twitter Analytics information:

Social media marketing tips Promoted Tweet impression volume

See how the impression quantity decreases steadily as time goes on?

If you’re operating campaigns on Twitter, you could plan for and execute a technique that accounts for a number of variations of the identical advert in an effort to keep your campaign content fresh. The more energizing your advertisements, the extra impressions you’re more likely to obtain, and hopefully, the better your engagement charges might be.

Social Media Advertising Tip #12: Take Followers Behind the Scenes With Stories

Between Facebook and Instagram, roughly 800 million individuals interact with Stories each single day.

Now, take into consideration that statistic within the context of one thing Facebook CFO David Wehner stated through the firm’s Q4 2018 earnings call: when it comes to advertisements and model content material, News Feeds are reaching some extent of saturation.

What does that inform you? Exactly—Stories present the right alternative to market to Facebook and Instagram customers with snappy, distinctive content material.

Specifically, we suggest leveraging Stories to share behind-the-scenes content material.


Via Hootsuite.

Why? Because customers have told us that they flip to social media after they wish to interact with the manufacturers they love. Giving your loyal followers an unique, inside peek at how your corporation operates (and, maybe extra importantly, who makes your corporation function) is a improbable method to make them really feel like they’re a part of a gaggle.

We are, in spite of everything, extremely social animals. Used cleverly, Facebook and Instagram Stories mean you can faucet into that nature.

Social Media Advertising Tip #13: Start Remarketing on Social

Regular readers in all probability noticed this one coming, however our prime social media advertising and marketing tip is to make use of remarketing in your paid social campaigns.

Think of the final time you had been searching your News Feed on Facebook. You noticed an advert, clicked by instantly, and acquired or signed up for regardless of the website was providing. Remember? No, neither do I, as a result of in contrast to the right world through which entrepreneurs wished we reside, individuals very not often behave this manner on-line. By failing to remarket to potential clients on social media, you’re actually placing all of your time, cash, and energy right into a single alternative to transform your prospects, which is each bit as loopy because it sounds once you put it like that.

Social media marketing tips Facebook remarketing

Remarketing is likely one of the most powerfully efficient methods at your disposal – and it turns into much more so on Facebook. By remarketing to potential clients on social, you’re vastly growing the possibilities {that a} buyer will go the space and convert. Even in the event that they don’t, the extra model publicity remains to be well worth the funding alone, so it’s essential that you just begin remarketing on Facebook.

To get began, take a look at Margot’s totally complete information to Facebook remarketing.

Want extra social media ideas and intel?

We’ve bought a megapost on The 6 Biggest, Baddest Social Media Platforms of 2022 (and How to Wield Their Power). Put your armor on.


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