If you’re working brief on content material advertising subjects this September, contemplate back-to-school actions, guides, potatoes, conversions, or the U.S. Constitution.
Content advertising is the method of making, publishing, and selling articles, movies, podcast episodes, and the like to draw, interact, and retain prospects. Done effectively, it’s helpful or entertaining.
What follows are 5 matter concepts for your organization’s September 2022 content material advertising.
1. ‘Back to School’ Series
As the leaves change coloration and a touch of coolness enters the air, individuals grow to be enthusiastic about all issues pumpkin spice and comfy sweaters. But for entrepreneurs, the approaching of autumn additionally marks the start of a brand new college 12 months.
In September, back-to-school procuring and actions shall be in full swing. Photo: CDC.
In the United States, a typical family in 2022 with high-school-age youngsters or youthful will spend $864.35 on back-to-school procuring, in accordance with estimates from the National Retail Federation. Families with faculty college students will spend much more — about $1,199.43.
Categories corresponding to electronics, attire, and dorm furnishings get the lion’s share of those gross sales. Many will occur in August, however September can be an excellent time to create a back-to-school weblog put up or e mail publication collection specializing in the gadgets buyers may need forgotten. It may, moreover, present useful information about good research habits or deal with how your merchandise work together with the varsity expertise.
2. The “Ultimate Guide to…”
For some, September is a time to reap the benefits of the previous few weeks of heat climate to go tenting or climbing. For others, it means spending time within the kitchen, cooking up all of the seasonal produce they will get their arms on.
An “Ultimate Guide to Autumn Activities” may interact prospects and prospects it doesn’t matter what merchandise your small business sells.
Producing a information to autumn actions, no matter they could be, is an efficient method to supply helpful info while that includes the merchandise you promote.
For instance, a direct-to-consumer backpacking model may produce “The Ultimate Guide to Fall Backpacking Trips in West Virginia” or related.
If a content material marketer is especially formidable, the “final information” may very well be a hub or pillar web page and the premise for a completely new part of an organization’s website. Finally, don’t be afraid to advertise your merchandise immediately within the information.
3. National Potato Month
September is National Potato Month within the United States. As meals holidays go — can an entire month be a vacation? — National Potato Month is a really versatile theme.
Most individuals get pleasure from potatoes and can doubtless interact with content material on that matter. And recipes that includes potatoes may enchantment to a variety of dietary restrictions and preferences, together with vegan, vegetarian, gluten-free, and paleo.
The Idaho Potato Commission even has a video on YouTube displaying you how to make donuts with dehydrated mashed potatoes.
If Idaho could make donuts with potatoes, think about what you may do.
Despite its versatility, National Potato Month is seemingly unrelated to many companies. But if entertaining or humorous content material suits your model, you could be shocked.
For instance, a plumbing provide enterprise may publish a potato cannon tutorial and promote the pipe and glue to construct the launcher.
4. Tell a Conversion-driving Story
Let’s flip to popular culture in 2010. In episode three, season seven of the animated collection Futurama, the characters Fry and Bender buy new eyePhones from Mom Industries and start to compete over who can get extra followers on a social media app.
In the present — a parody of iPhones and social media — it seems that Mom Industries is attempting to contaminate folks’s brains with a virus. But let’s put that apart.
In one of many scenes, Fry needs to buy an eyePhone, however the too-helpful clerk begins to explain every part fallacious with it, dissuading Fry from making the acquisition. But an anxious Fry yells out, “Shut up and take my cash.”
The picture and phrase have lengthy since grow to be a preferred meme that captures how we will really feel a couple of new product that matches our life-style or solves an issue. Once we all know what it does or the way it works, we would like it. “Shut up and take my cash.”
This picture — “Shut up and take my cash” — has grow to be a meme describing shoppers’ emotions for a wonderful product.
For September, attempt to discover at the very least one conversion-driving story that describes a product you promote so effectively it’s worthy of the “Shut up and take my cash” meme.
5. U.S. Constitution Day: Sept. 17
On September 17, 1787, delegates in Philadelphia signed what would grow to be one of the vital influential paperwork in human historical past, the United States Constitution.
Howard Chandler Christy painted this model of the signing of the Constitution in 1940.
In commemorating this occasion, entrepreneurs can produce content material associated to the Constitution, its amendments, or constructive elements of American tradition.
For instance, a weblog put up may describe the historical past of Constitution Day or the modification course of. Alternatively, a brief video may focus on one of many founding paperwork that preceded the Constitution, such because the Articles of Confederation.
Finally, content material associated to American exceptionalism— its successes and failures — is a worthy matter in recognition of Constitution Day. After all, the Constitution is what makes the United States distinctive amongst nations.
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