25 tools to streamline YouTube SEO optimization

With video streaming companies and social media platforms reporting giant quantities of site visitors, movies are slowly however absolutely shifting entrance and middle as the most well-liked type of on-line content material. Plus, they’re made extra accessible by the widespread use of cellular gadgets and the rising common velocity of Internet connectivity.

Look no additional than websites like Twitch and YouTube to perceive how highly effective movies could be at holding folks glued to their screens. As a matter of truth, in accordance to YouTube, U.S. residents aged 18-34 watch extra videos on mobile devices than they do on any TV broadcast or cable community.

Bearing this in thoughts, performing video optimization has by no means been as necessary as it’s in the present day. To get extra eyeballs taking a look at your movies, you could do your greatest to be sure that folks can discover your movies on-line and that they select to watch your video over the huge pool of competitors — one thing that was coated within the YouTube SEO 101 publish.

Getting your self observed on YouTube could be fairly a frightening problem, however on this publish, we’ve rounded up among the greatest tools that may allow you to optimize your YouTube movies for SEO.

Without additional ado, let’s get began!

1. Video pre-production: What to contemplate

One of essentially the most essential elements of manufacturing movies is getting every thing prepared even earlier than the digicam begins rolling. The bulk of the work is definitely carried out throughout the video pre-production or strategy planning stage. After all, you may’t create a fantastic video with out laying out a plan first, proper?

Conducting key phrase analysis

Knowing what subjects are fashionable and what colloquial phrases are used most to discover movies is crucial to the success of your digital video advertising technique. By creating movies round a particular goal key phrase, you’ll have a a lot better likelihood of getting ranked increased on the YouTube SERP.

YouTube autocomplete

You’ve most likely observed that YouTube suggests sure key phrases and phrases as you sort a question into the search field:

What makes the Autocomplete characteristic so nice is that it’s free and solely places fashionable key phrases ahead. Basically, YouTube factors out for you the phrases folks use most to discover movies. From the standpoint of YouTube SEO, your movies ought to be optimized round these recommended key phrases.

Above you may see that YouTube suggests a number of different key phrases together with the preliminary question. Each suggestion could be a nice thought for a video matter, however they’re superior long-tail key phrases as nicely. Besides being fashionable, long-tail key phrases are additionally not very aggressive, and, therefore, are simpler to get ranked for.


Another instrument for conducting key phrase analysis is the straightforward however exhaustive KeywordTool.io, which is ideal for getting extra YouTube autocomplete options.

With this instrument, you may routinely discover key phrase variations and get lots of of rankable autocomplete options. The resolution additionally suggests keyword-based video tags and captions which have a better likelihood of getting extra views.

Additionally, Keyword Tool Pro provides numbers and letters to the goal question to gather much more options. With this paid characteristic, you may get twice as many outcomes as you’d within the free account, plus get correct YouTube search quantity estimates.


The third key phrase analysis instrument we’ll study is Kparser. This intuitive and easy-to-use paid resolution additionally collects and supplies 1000’s of options of the perfect long-tail queries to use to promote your movies.

It ought to be talked about that the instrument permits you to add additional key phrases earlier than and after the goal question identical to KeywordTool.io, nevertheless it additionally lets you choose the parsing depth, and study included and excluded key phrases. Furthermore, the outcomes could be clustered collectively into teams and simply sorted by their cost-per-click, rank and quantity.

Analyzing yours and your rivals’ channels

You have sufficient in your plate managing your channel as it’s, however the one means to know which route to go or what you want to do to get higher outcomes is to scrutinize your entire channel’s current information and evaluate it to that of your primary rivals.

Of course, there are additionally numerous tools that may allow you to dissect your channel and get to know every thing in regards to the channels you’re going up in opposition to.

YouTube Analytics

YouTube Analytics is the perfect place to be taught what’s working in your channel and what’s not. This free, easy-to-use however complete instrument can inform you who watches your movies and what they like to watch, plus it may possibly assist you determine which movies can produce extra earnings.

This resolution permits you to carry out an in depth evaluation of your channel and every separate video, offering you with real-time experiences, view depend, ratio of likes and dislikes, in addition to viewer demographics.

YouTube Analytics provides three key report classes to work with: Revenue, Watch time, and Engagement — make certain to discover all of them for optimum outcomes. On prime of that, these classes are complemented by real-time and Overview sections. To benefit from the instrument, you could begin importing movies in order that the system has some information to work with to increase your efficiency.


The easy-to-use paid web-based app referred to as Quintly was created to allow corporations to hold their eyes on their very own social media accounts, set factors of reference — in opposition to your figures or that of your rivals — and enhance future campaigns. This resolution supplies information from Facebook, LinkedIn, Instagram, Twitter and, in fact, YouTube.

Quintly’s integration with YouTube makes gathering and analyzing information tremendous quick and easy. You can specify with laser precision which information factors you need to get outcomes for: subscribers, posted movies, engagement for the channel or a particular video — you title it.

Moreover, you may join your YouTube Analytics account and get Quintly up and working in a matter of minutes, and save your self hours and hours on manually tracing the KPIs of your YouTube channel. On prime of that, reporting is easy — automated, customizable, white-labeled — nonetheless, you want and need.

Finally, its capabilities and options are designed in such a means you could keep on prime of all processes and particulars, and are all the time outfitted with all the info you want and extra — viewer location, used system, supply — to get essentially the most out of your YouTube video campaigns.

Rival IQ

Rival IQ’s analytics helps you perceive your YouTube competitors on a deeper degree and permits you to make knowledgeable choices to finally get higher efficiency outcomes.

Social media monitoring and cross-channel reporting enable you to get profound insights behind the success of your “rivals,” so to make a comparability and increase your on-line presence. Know when to publish content material for optimum engagement, view historic backlog information, and get notified every time your competitor makes an replace — competitor monitoring is only a breeze.

The means Rival IQ exhibits information is straightforward to course of for analytical newbies and information scientists alike. The instrument conveniently generates YouTube metrics proper out of the gate, supplying you with an immediate snapshot perception into your and your rivals’ channels — variety of posts per day, the engagement charge per publish, greatest time of day to publish, in addition to the same old suspects: likes, dislikes, views, subscribers, and feedback.


vidIQ is a robust feature-packed instrument geared toward serving to you improve the attain of your movies on YouTube. This optimization resolution assists YouTubers by means of each step of the best way: from suggesting when to publish movies to connecting you with prime area of interest influencers, and from monitoring viewer engagement to optimizing YouTube SEO.

In a nutshell, vidIQ lays out complete details about your channel, movies and rivals, letting you evaluate up to 4 channels totally free. The information it supplies finally permits you to make optimistic adjustments to your advertising technique.

The vidIQ Vision Chrome extension is a good instrument all by itself. It is likely one of the few YouTube optimization tools that permits you to conduct in-depth analysis into your rivals, together with their site visitors particulars and tags, proper within the browser.

Snagging competitor tags

To dig a bit deeper into your competitors, check out the tags they use to get their movies observed by YouTube. Not solely do tags allow you to get ranked for the goal key phrase, however they will additionally allow you to present up as a associated video in YouTube’s sidebar when somebody watches a video with an identical tag.

Although tags are initially hidden on YouTube, they are often seen by means of the web page’s HTML code. To do that, right-click on the web page and go to “View Page Source.” Then seek for the phrase “key phrases” on the web page. Everything that goes after it’s the video’s tags! But if HTML shouldn’t be your cup of tea, there are many tools that can allow you to out.


YouTube determined to disguise video tags from the general public eye a few years in the past. With the free Tags for YouTube Chrome extension, YouTube tags are returned to their authentic place.

To view what tags are hooked up to a video, merely click on “present extra” proper beneath the outline of the video. No sidebars, overlays or layers of information — naked tags solely. It’s not a robust instrument relating to analytics, nevertheless it does prevent the trouble of trying up tags by way of HTML.

If you need to have a easy means of seeing simply the tags of YouTube movies with none further analytical data, this instrument is precisely what you want.


Unlike the earlier instrument that merely permits you to spy in your rivals’ tags, this free resolution can generate tag primarily based on the goal key phrase.

The free model of the TagsYouTube instrument permits you to get a listing of tags associated to your goal key phrase, choose those you want, and add them to the ultimate listing of tags. You can then add one other key phrase and add these tags to your remaining listing of tags as nicely. Continue including key phrases till you get a listing of tags you might be pleased with.

Besides producing tags, this service additionally provides options comparable to Advanced Title, Description, Thumbnail Generator, in addition to sensible suggestions and recommendation on how to greatest optimize your movies for YouTube.


Just because the title suggests, this free instrument can shortly generate tags. One of the nice issues about FastTags is you could apply a language filter as you carry out a search to get tags for various localities.

The workflow is fairly easy: enter your goal question into the search field and the instrument will generate related tags which you’ll then copy to YouTube.

You can then additional analyze the goal question to discover out its site visitors particulars like what number of views, likes, dislikes and feedback it presently has. FastTags additionally exhibits the estimated variety of views and engagement indicators — comparable to likes — required to your video to rank for the goal question.

2. Video post-production: Polishing off the video

Now that you just’ve carried out all of the preparatory work round your video and have recorded it, you want to add some ending touches earlier than it’s prepared to go public.

Creating a thumbnail

Book covers and movie posters give us an thought of what we are able to anticipate from a ebook or a film, respectively. Video thumbnails serve the identical objective: they provide folks a tough understanding of what they’ll see in a video in the event that they watch it. Therefore, earlier than importing your video to YouTube, create a high-quality customized thumbnail utilizing knowledgeable instrument.


Canva is a number one graphic design instrument that’s good for creating stunning thumbnails for YouTube movies. It’s simple to use, even in case you’re not a designer.

It ought to be famous that this instrument shouldn’t be solely used for creating thumbnails — Canva may also be engaged in numerous different design-related duties such booklets, displays, gross sales pitches and so forth. It provides over one million fonts, graphics, images and templates for you to select from, in addition to the choice to add photographs out of your collections.

In phrases of creating thumbnails, Canva is filled with a plethora of free inventory images, backgrounds, texts, shapes, illustrations, and rather more, making it a fantastic resolution. Moreover, you should utilize this instrument freed from cost on computer systems, Android and iOS gadgets, aside from a number of paid options and components.


Another highly effective free internet graphic designer, picture editor, and collage maker instrument is FotoJet. With this resolution, creating wonderful YouTube thumbnails is a stroll within the park.

What makes this graphic design instrument stand out is the truth that it places extra deal with creating wonderful thumbnails for YouTube — not simply basic design options. With greater than 500 templates for collages, FotoJet is a good useful resource for producing varied graphics for YouTube, together with video thumbnails.

The greatest a part of this instrument is the superior thumbnail creator instrument. It helps you to make all types of fantastic changes to your creations — rotate photographs, add filters, crop or resize them. Also, related to Canva, FotoJet’s drag-and-drop interface supplies for an intuitive and hassle-free consumer expertise.


Snappa can be an all-in-one graphic design software program resolution that provides you the liberty to create greater than gorgeous thumbnails for YouTube. Its simplicity and flexibility make it the go-to instrument for non-professional designers that want to be nudged in the proper route.

Just like the opposite aforementioned design tools, Snappa has an abundance of breathtaking templates that may be tweaked and customised whichever means you need.

What makes this freemium instrument distinctive is the truth that it takes you step-by-step by means of the design course of, asking you what you need to create and exhibiting you precisely how to work the platform.

Optimizing the video

Before you determine to add your video to YouTube, you might have considered trying to polish it off and add ending touches by working it by means of an modifying instrument. Luckily, there’s a wide range of video optimization tools that may present you new methods of bettering your movies, and fast-track the method.


If you’re a greenhorn when it comes to modifying YouTube movies and need to use solely native apps in your Mac — give iMovie a strive.

With this intuitive video modifying software program, you might be free to trim, crop and rearrange sections of your video whichever means you want. Plus, the instrument permits you to repair shaky movies, insert titles, throw in nice visible results and handle the video’s audio information.

One of the cool issues about iMovie is that it helps 4K and HD movies, which is nice information for these of us who report movies on GoPro cameras, iPhones, and different trendy high quality cameras. Moreover, the instrument helps you to simply add and publish such high-definition movies to Facebook, Vimeo and, in fact, YouTube.

So, in case you’re nonetheless studying the ropes of video editors, this instrument is ideal for getting began.


A free video modifying instrument that’s extra superior than the earlier choice is Blender. Not solely does it supply options that enable you to use the instrument for 3D, VFX, rendering, animation, modeling, and even creating video video games, it additionally permits you to trim movies, apply all types of filters and transitions — simply what YouTubers want.

With Blender, you may add as many picture, audio and video information to a video’s timeline as you need and edit them as you see match on Mac, Windows or Linux gadgets. Blender additionally visualizes waveforms and permits customers to combine audio information, which makes for a inventive expertise. Also, you may benefit from the instrument’s histogram shows, stay preview, vectorscope options, and a lot extra.

It ought to be famous that due to this instrument’s complexity, it could take you a while to work out all of its ins and outs to yield the perfect outcomes.

Corel VideoStudio

Another video modifying instrument in our lineup is Corel VideoStudio. This paid Windows-exclusive software program helps you to add a number of movies and edit them concurrently in a split-screen interface, in addition to carry out some conventional modifying actions, comparable to crop, trim, resize, and rearrange.

Additionally, this resolution options 4 angle multi-camera video editors, lens correction tools, cease movement animation, and 3D video modifying.

Furthermore, to take it to the following degree, VideoStudio’s tech stack can speed up the customers’ video {hardware} that decreases the general time it takes to render movies. On prime of that, customers can save a great deal of time on exporting and importing movies to YouTube by doing it straight by way of VideoStudio.

3. Video promotion: Getting extra eyes in your video

With virtually two weeks’ price of video content material being added to YouTube each single minute, discovering lots of of movies on any given matter is a chunk of cake. However, if not promoted the proper means, your video simply received’t be discovered. By making use of specialised tools, you may be sure that you get the form of stats which can be solely obtained by prime gamers within the YouTube sport.

Tracking rating positions

If you’re doing video SEO, common video rating check-ups by way of place monitoring tools are a prerequisite for the success of your YouTube channel. Such check-ups can inform you who you’re competing with and allow you to regulate your video advertising marketing campaign accordingly.

SE Ranking

SE Ranking has a top-notch key phrase monitoring instrument that can be utilized to get correct information, detailed experiences and evaluation. Along with the key phrase monitoring instrument the platform provides a bunch of different helpful options that allow you to carry out extra duties.

The key phrase rank checker instrument particularly can run each day checks on Google, Yahoo and YouTube rankings for any location and system. It conveniently exhibits the each day rating adjustments expressed in figures in addition to graphs and specifies the URL for every rating place. Also, you may set a goal URL for every question, and all non-target URL positions can be highlighted in purple.

The tech behind the instrument collects information by simulating how customers with no looking historical past would behave for the chosen goal location and supplies a cached copy if you need to confirm the info for your self.

Besides monitoring rankings on 5 serps and places, you might be free to monitor up to 5 rivals out of your trade and get correct, aggressive intelligence on them. Moreover, the instrument permits you to monitor the TOP 100 outcomes for any search question — verify how positions have modified over a particular interval for any key phrase or search engine out of your venture.


The RankTrackr instrument tracks rankings for the most well-liked serps and supplies detailed insights into the place of a web site — yours or rivals’ — in addition to key phrases.

A giant plus when monitoring key phrases is that you are able to do so by location (metropolis or zip code) in addition to see how they’re ranked on cellular gadgets. With RankTrackr’s monitoring engine, yow will discover out how you might be ranked even on the start-up degree by filtering the precise space the place you need to make an impression. This information will empower you to create nice methods that can allow you to interact your viewers.

Furthermore, you may see a snapshot graphical illustration of your efficiency historical past, and make use of SERP consequence backtracking to get further historic information. This makes it easy to spot an issue and clear up it.

Finally, you may get forward of your competitors with this freemium instrument by learning and evaluating your key phrase rankings with that of your rivals — as proven above — and adapting your technique to keep on prime.


YTRank is a quite simple free instrument that was designed with one purpose in thoughts: to monitor the YouTube video rating place for a particular key phrase.

Once you entry their web site, all you may have to do is choose the nation the place you get most of your site visitors from, enter the URL of your YouTube video and add up to 6 key phrases you need to verify positions for.

Then simply scroll down to see which web page and on what place your key phrase is presently situated on. It’s so simple as that.

Sharing on social media

Getting extra eyes taking a look at your movies is extremely necessary to the success of your video advertising campaigns, and social media platforms are good assets to execute on that. Here are among the tools that may allow you to unfold the phrase about your video far and broad.


The means of selling YouTube movies includes making them simple to discover for viewers. DrumUp is a paid instrument that allows you to schedule the promotion of your movies on varied social networks.

With DrumUp, you may add your social media accounts from Instagram, LinkedIn and Facebook, and talk together with your goal social audiences from one easy-to-access platform.

Once you authenticate your social profiles, it is possible for you to to see a preview of your social posts earlier than making them public on-line. Customize your messages that promote your movies with a easy, intuitive social auto-posting resolution.


Another social media administration service that allows corporations to carry out social advertising actions is HootSuite. This paid instrument goals to take communication to the following degree and empowers corporations to foster relationships with shoppers — not simply ship generic messages.

The instrument’s dashboard supplies tabs for every social account that’s linked to the app. Modern social media goes past posting messages and consists of offering help, providing unique offers, and inspiring clients to make repeat purchases.

Hootsuite makes managing a number of profiles on the similar time easy. The superior choices are usually not free however with some additional funding, you get superior social analytics, safety, viewers engagement and a number of customers.


eClincher is one other fully-featured paid social media administration instrument that makes it simple to oversee and handle your social presence. This resolution’s toolset consists of an clever social dashboard, content material curation, key phrase monitoring, analytics, publishing and automation, a unified social inbox, and a bunch of different helpful choices.

Manage, arrange, schedule and publish content material (together with YouTube movies) on all of your social profiles from a single location with eClincher. If a sure piece of content material is performing nicely, eClincher will let you realize and also you’ll have the option to use it once more for simpler engagement on the social channels that haven’t seen that piece of content material but.

This social instrument can lend you a hand find scorching related content material from the net and immediately including it to your feed. Since the instrument can decide what content material can be appreciated by your viewers, this characteristic can increase the efficiency of your social media profiles.

Managing video feedback

Have you ever been in a scenario the place you’re getting extra social media feedback and questions than you may bodily deal with? Social feedback are the modern-day model of enterprise evaluations and are vitally necessary to your model. Good factor many tools may help you keep on prime of all of your social engagements.

YouTube remark moderation

YouTube has its personal content material moderation instrument that provides you the likelihood to customise the settings that can routinely filter out inappropriate feedback, leaving solely participating feedback in place.

To configure the settings that outline what feedback can seem, you want to go to the Creator Studio and entry the Community settings.

There, you may add customers to allow their feedback to be accredited routinely. You may also view the feedback left by customers marked as ‘hidden’. Moreover, by getting into a listing of phrases you need to block, feedback that match or intently match the desired phrases can be put apart for human assessment. Additionally, mark the checkbox subsequent to the Block hyperlinks choice to maintain again new feedback and stay chat messages with hashtags and URLs. Last however not least, configure the essential settings relating to feedback in your movies, channel and stay chat earlier than hitting ‘Save’.

As for the feedback themselves, go to Comments part to view the feedback which can be public, these which were held for assessment, and people which can be thought-about to be spam by YouTube. This is the place you may determine which feedback deserve to be seen in your feedback feed, however it’s going to, sadly, require doing a number of guide work. There are, nonetheless, some options that ease up the load.


TubeBuddy is a free browser extension that equips you with a number of tools that allow you to handle your YouTube channel. No want to swap between your channel and exterior tools to see the info — all of the tools are added on prime of YouTube’s interface.


Being a preferred resolution, TubeBuddy is filled with helpful tools and has fairly a couple of methods of serving to you average your feedback.

First off, when working straight inside the YouTube feedback web page, TubeBuddy provides you the choice to filter feedback: these you haven’t replied to, those who want a follow-up reply, these with optimistic or adverse sentiments, or questions. That means you may simply discover out the place you want to work together extra and be taught what your viewers are speaking about.

Canned responses is one other useful instrument that permits creating fast go-to solutions to fashionable viewer feedback. Once you’ve ready your brief replies, you may choose one proper subsequent to a consumer remark beneath the video, saving a great deal of time on creating messages anew.

The final comment-related TubeBuddy instrument that deserves point out is the phrase cloud. The cloud accommodates essentially the most used phrases out of your feedback, those who stand out to your channel and provide you with a fast perception into the final tone of voice of your channel.

Smart Moderation

A paid instrument that gives remark moderation for social media platforms is SmartModeration. It’s designed to take away profane feedback and defend your fame on the internet on autopilot in actual time.

Most automated remark moderation tools solely depend on lists of key phrases to perceive what’s written in feedback. In flip, YouTube has its personal tools that look to key phrase blacklists and algorithms to filter out spammy feedback. However, this instrument solely places them apart for human assessment with out deleting them.

This is the place Smart Moderation is available in. This instrument connects to your social profiles on Facebook, Instagram and YouTube and deletes undesirable feedback the second they’re posted. On prime of that, the instrument’s machine studying AI removes such feedback very precisely — like a human would. This characteristic makes this resolution stand out as a result of it understands phrases like people. Plus its intelligence engine could be educated as you proceed utilizing the service.

Finally, the software program helps a number of languages and might, due to this fact, be utilized by content material producers from everywhere in the planet to defend their viewers and content material.

Final phrases

There is little doubt that video content material is a must have part of any advertising technique. Good factor now we have YouTube that provides everybody the wonderful alternative to entice new audiences, encourage engagement and development, in addition to increase general buyer conversions.

By benefiting from the tools listed on this article, you may get miles forward of your rivals and get increased rankings on YouTube’s SERP.

Opinions expressed on this article are these of the visitor writer and never essentially Search Engine Land. Staff authors are listed here.

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About The Author

Diana Ford

Diana Ford is a digital advertising specialist with writing experience that spans throughout on-line advertising, SEO, social media and running a blog.


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