Most Exciting Video Marketing Trends to Look Out For in 2022

In the 12 months passed by, 86% of companies revealed that they use video as a key advertising device in their enterprise. This revelation abruptly established video content material as a powerful marketing tool for companies of all sizes and styles. Today, video advertising is being deemed because the advertising of the longer term, and the tendencies are rightfully so.

The truth didn’t escape the present in addition to up and coming companies as 92% of marketers revealed that they think about video advertising to be a vital a part of their advertising technique. And this isn’t some fad, however a truth led by an precise demand by shoppers for extra video content material. Today extra shoppers are watching video content material on-line than ever, thanks to reasonably priced knowledge plans and accessible smartphones.

There have been research that confirmed the truth that the vast majority of shoppers are tempted to purchase a product after watching a video. Moreover, video content material has a higher shareability quotient, which makes them an efficient in addition to an environment friendly advertising device.

It’s been speculated that by the tip of this 12 months, video content material will doubtless draw round 80% of all on-line site visitors. This quantity is big. As a model, you need to have a method in place to profit from the recognition of video content material. Right now, is the proper time to get onboard the video wagon. Here are the highest video advertising tendencies that companies should do that 12 months.

Smartphone video manufacturing

Video manufacturing as soon as required costly and heavy gear, nevertheless, that’s in the previous now. Today, now we have smartphones which can be able to capturing 8K video and churning out professional-grade video content on the go. It’s because of this that even manufacturers that may afford costly {and professional} gear, are turning in the direction of smartphones to create relatable and real content material.

In what may be termed a turning level of the occasion, social media influencers on platforms like TikTok and YouTube are creating higher, reasonable, and completely edited movies in contrast to skilled video entrepreneurs. Professional high quality enhancing instruments supply auto caption, teleprompter, video enhancing, and extra options in one bundle. You solely want one app, and that’s it.

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Live video pattern


Live Video was probably the most widespread advertising tendencies which have been on an increase since 2020 when the pandemic first struck. As the in-person occasions and applications had been canceled due to the lockdown, stay movies emerged because the device for manufacturers to stay linked to their shoppers and viewers.

“With stay video streams, you’ll be able to create intimate connections along with your followers, you’ll be able to really ask questions and monitor likes in real-time.” – as talked about by BIGVU in certainly one of their latest weblog posts.

Today, stay video is an important device for everybody, from influencers to artists. There are manufacturing corporations which can be streaming full-length dramas and performs on stay video. What makes stay video a sizzling pattern is that viewers have a tendency to have interaction with stay video at a better price than the traditional video content material.

Reportedly, the stay video watch time grew by a whopping 250% in 2020 as in contrast to 2019 and has solely grown ever since. Supercharged by the pandemic restrictions and lockdowns throughout, the expansion of stay video was by means of the roof. According to Google Trend knowledge, searches for stay streaming platforms doubled after March 2020.

Sensing the pattern, social media platforms began prioritizing customers who live-streamed predominantly. That is as a result of stay movies obtained customers to stick round on their platform longer. Research knowledge revealed {that a} stay video can hook viewers up to 10 – 20 instances longer than pre-recorded movies.

Vlogger’s perspective


It’s a well known truth in the advertising world that storytelling is the easiest way to develop a model identification and join with the patron. The vlog video running a blog type is the proper medium of storytelling content for brands.

Vlogs are one other video content material materials that influencers have mastered in latest days. You will discover vlogs on nearly each matter from parenting to journey. The fundamental cause behind that is that vlogs get 4 instances extra social engagement than another sort of content material. 

When an influencer or creator tells their expertise from their perspective, the viewers relates to them. This relatability issue is what works for the vlogging format and it’s right here to keep for a very long time.

The recognition of vlog content material is simple, and it’ll proceed to pattern in 2022 and past as nicely. Notably, vlogs obtain round 44% of every day views from web site visitors. Thanks to a various array of vlogging topics, there’s no dearth of content material to create and vloggers could have a gala time this 12 months and past.

web optimization optimized movies

Video Marketing - Video Optimization

If you thought web optimization optimization was restricted solely to textual content, assume once more. According to a report, movies have over 50x the probability to get a first-page rating in contrast to conventional textual content web optimization optimization methods. Moreover, Google is including video snippets subsequent to prime search outcomes and guests are extra doubtless to click on on them.

Anyone can optimize their video content for a greater SERP rating by specializing in consistency, relevancy, and backend optimization. Make related movies however hold them attention-grabbing. Be constant in creating video content material and publish them recurrently to increase footfall.

Lastly, preserve the essential web optimization sanitization. Keep up with optimization steps like tags, key phrases, applicable thumbnails, and drive engagement organically by interacting with the viewers.

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Use separate web optimization technique for video


Bear in thoughts that the precise video web optimization is totally different from search engine web optimization. YouTube is the second largest search engine after Google and has its personal algorithm, intent, and key phrases. The searches carried out on YouTube have a different intent and it’s mirrored in the key phrases. Search intent on YouTube is extra tutorial in nature than transactional like Google.

On YouTube, if an individual is looking for Khao Suey, they don’t seem to be on the lookout for the place to purchase Khao Suey from however how to make Khao Suey. And that’s what is going to present up and alongside the meant video, YouTube may even present a bunch of related movies primarily based on intent and the viewing historical past.


The tendencies in social media tales like that on Facebook, Instagram, and LinkedIn have emerged as a strong video advertising device as nicely. That is as a result of, not like the common video content material, Stories are displayed to each viewers on prime of their feed. Social Media Stories are anticipated to be a extra informal approach of vlogging.

These tales are mobile-specific and full-screen vertical movies that keep just for 24 hours. So, they’re momentary. But some apps like Instagram permits customers to pin them together on the profile page as a group. Despite the truth that these tales may be saved for later viewing, the momentary nature of the content material creates a way of shortage in customers. Many customers don’t need to miss out on what their favourite manufacturers have to say.


Additionally, utilizing Social Media Stories, manufacturers can stand up shut and private with their followers, instilling a way of belonging. Stories are immersive not solely in the sense that they’re full display screen but additionally since they’re shared in the meanwhile with the followers. Uses tales to share impromptu movies and pictures, giving them a glimpse behind the scenes. This approach your followers get a glimpse of a second in your day; they really feel like part of the model since you allow them to in as a model.

A latest report by Statista revealed that folks entry social media by means of cellular greater than another gadget. This makes tales much more impactful because it’s each created by means of cellular and optimized for cellular. If the numbers are to be believed over 70% of Instagram’s lively customers use tales every day and 19% of manufacturers’ visibility comes from tales. Goes with out saying, Stories are great for brand visibility.

Apart from visibility, platforms like Instagram additionally supply options like polls, Q&A, surveys, and even taking questions from followers. This supplies manufacturers with an array of options to get private with their viewers and hold them engaged. In brief, social media tales are including an extra layer of transparency to the net content material, which millennial and gen Z customers demand from manufacturers lately.

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2022 and past, video content material will proceed to be probably the most highly effective advertising instruments for manufacturers. However, to get consequence, manufacturers want to work out a video advertising technique and compelling content material. Rest assured – video advertising is a vital a part of the way forward for advertising.

As listed in this text, there are a number of video advertising instruments to choose from. Figure out the kind of model you might be and the kind of followers or clients you might have. Then discover good video advertising methods in accordance to it. Once you might have a stable technique in place, your advertising marketing campaign for 2022 is sure to be successful. Follow the video advertising tendencies talked about in this text to keep up to date with ​​future video advertising methods.

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