IMAX introduced it has acquired SSIMWAVE, a pacesetter in AI-driven video high quality options for media and leisure corporations.
The transfer marks a big enlargement of IMAX’s technique to ship the very best high quality video photographs on any display screen — to drive new, recurring income and develop its international management in leisure know-how.
Through its patented, two-time Emmy(R) Award successful know-how, Ontario-based SSIMWAVE permits streaming and broadcast suppliers to ship the very best picture on any machine for on-demand and stay video. Four of the world’s top-ten streaming media corporations at the moment accomplice with SSIMWAVE to optimize video, together with Disney, Paramount Global, and Warner Bros. Discovery. Its 30-person engineering crew has mapped the human visible system to supply some of the correct measures of perceptual high quality, which its AI-driven software program applies to reinforce video streams and information in actual time. The acquisition is anticipated to be accretive in 2023 and have minimal monetary affect in 2022.
With the explosion in video consumption throughout platforms, the necessity for video optimization continues to develop as customers demand increased decision together with 4K, 8k and new, interactive experiences throughout gaming, VR, AR, and the metaverse. Additionally, main filmmakers and creators more and more demand options to make sure the constancy and high quality of their work on any display screen. IMAX will work with SSIMWAVE within the close to time period to additional develop its enterprise and product suite, together with worldwide enlargement. Longer-term, IMAX’s know-how and post-production groups will work with SSIMWAVE’s engineering crew to develop new options for delivering IMAX-quality video experiences throughout platforms, all over the world.
Founded at Ontario’s University of Waterloo, SSIMWAVE’s know-how has improved the viewer expertise of greater than 150 million subscribers over billions of viewing hours so far. Its know-how is protected with 50 patents and patents pending globally. SSIMWAVE has gained a Technology & Engineering Emmy® Award (2020) and a Primetime Emmy® Award for Outstanding Achievement in Engineering (2015). SSIMWAVE was additionally honored as a Best New Streaming Technology winner within the NAB Show Product of the Year Awards in each 2022 and 2021.
The acquisition builds on IMAX’s cross-platform enlargement with IMAX Enhanced, which brings The IMAX Experience(R) to streaming leisure with IMAX-exclusive expanded facet ratio, digitally remastered content material, and signature sound. More than 200 IMAX Enhanced titles can be found throughout streaming platforms worldwide, together with Disney+, and greater than 10 million IMAX Enhanced licensed gadgets are out there today.
Rich Gelfond, CEO of IMAX
SSIMWAVE is doing revolutionary work on the intersection of human visible notion and picture enhancement know-how. By placing the ability of our international model behind their award-winning engineering crew and product suite, IMAX takes an enormous step towards a brand new horizon in our skill to ship the very best photographs for any creator, throughout each display screen. In the near-term, SSIMWAVE brings to IMAX new, SaaS-based income and a world-class consumer roster that tightly aligns with a few of our strongest, most profitable content material partnerships.
Dr. Abdul Rehman, CEO and Co-Founder of SSIMWAVE
Viewers and content material creators anticipate extra from video experiences. By becoming a member of IMAX, SSIMWAVE might be even higher positioned to protect creators’ intent and allow participating, differentiated viewing experiences to hundreds of thousands of customers throughout platforms. We’re excited to affix IMAX and faucet into its international scale and experience as extra streamers flip to SSIMWAVE to make sure the very best viewing experiences whereas lowering bandwidth prices.