Catalyst’s Paul Shapiro on going beyond technical SEO

In my subsequent vlog interview, I sat down with Senior Partner, Head of SEO at Catalyst, Paul Shapiro to debate his ideas on going beyond technical SEO.

By that he means, trying beyond simply crawling and indexing on the subject of technical SEO. In addition to the fundamentals of technical SEO, he talked about utilizing pure language processing for bettering content development and SEO. We mentioned methods to conduct SEO testing, and methods to strategy a brand new shopper with a technical SEO mindset.

Here is that video interview (sorry for the video high quality on this one):

I began this vlog sequence just lately, and if you wish to signal as much as be interviewed, you can fill out this form on Search Engine Roundtable. You may also subscribe to my YouTube channel by clicking here.

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About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming workforce for SMX occasions. He owns RustyBrick, a NY based mostly net consulting agency. He additionally runs Search Engine Roundtable, a preferred search weblog on very superior SEM subjects. Barry could be adopted on Twitter here.

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