Top 7 SEO trends to look out for in 2019

You can by no means keep nonetheless with SEO.

While there can be new issues in your advertising and marketing agenda for 2019, similar to Artificial Intelligence, a mainstay will proceed to be SEO. Whatever you probably did this yr wants to be tweaked, whereas some solely new targets want to be added to your technique.

As we come to the top of 2018, the time to optimize your web site for 2019 is now. Our SEO agency London will enable you to keep one step forward of the sport, be a part of us as we take a look on the prime 7 SEO trends to look out for subsequent yr.

Voice search

Gavin Whitner

Voice search isn’t going to go away. In reality, it’s anticipated to enhance in recognition. According to predictions by ComScore, 50% of all searches by 2020 can be voice.

At the beginning of 2018, voice search was defined as “an upcoming know-how that enables customers to entry web search outcomes utilizing nothing greater than a sensible system and their voice.”

In 2019, it’s going to not be “upcoming” – it is going to be a stylish you want to get onboard with.

Optimizing your web site for voice search received’t be straightforward, because the key phrases you utilize can be completely different to those you utilize now. Instead of discovering key phrases that customers kind, you’ll want to perceive how customers speak.

For instance, as a substitute of robotically saying “males’s leather-based jacket” into our units, the typical web consumer would say one thing like, “Google, can you discover me the very best offers on males’s leather-based jackets?”

Voice searches have a tendency to be question-based long-tail keywords.

Mobile-first indexing

The rise of cell SEO is unstoppable, and also you want to put it on the identical pedestal as desktop now that Google has rolled out mobile first indexing.

To make your web site cell prepared and primed for some severe SEO outcomes, there are just a few tweaks you want to make. For one factor, guarantee that your cell load time is nice.

For one other factor, confirm structured knowledge for the cell model of your web site.

Then, make changes to your web site in order that the cell consumer expertise is superior. For instance, take a look at your headlines: Could they be shortened for cell screens?

Social media

There’s been speak about social media as a rating issue for a very long time. In 2010, Google stated social media was a ranking factor.

In 2014, the identical search engine stated that social media probably isn’t a ranking factor.

In 2019? Hootsuite ran a test and located that the variety of social media pages making their means into Google’s outcomes has grown “exponentially.”

This signifies that if you happen to double down in your social media efforts in 2019, they’ll complement your SEO technique.

To that finish, spend some money and time placing collectively a strong social media advertising and marketing marketing campaign. Produce constant content material that gives worth, and have interaction and work together along with your followers.


A phone displaying app icons for IGTV, Instagram and YouTube

By 2021, video is expected to dominate the SERPs.

It isn’t even that far-off. As such, you want to begin getting severe about video SEO, as this can be a giant development.

Users have an insatiable demand for video, and Google has responded in variety. To that finish, it’s time for you to up your video advertising and marketing sport. This means producing extra video content material – from explainer movies to tutorials to interviews – and utilizing video sitemap to inform Google about your video metadata (basically the video model of a meta description).

Moreover, in case your movies are completely superior, the possibility for extra backlinks (extremely essential for SEO functions) will enhance.

Don’t overlook to optimize your movies for cell, too.

Personalized content material

The extra personalised your content material is, the upper you’ll rank. How? Because you’ll be giving your web site guests extra of what they need, which will increase click on charges, bounce charges, and conversions – all of which have an effect on your rating.

Personalization is what your clients anticipate in 2019. By leveraging viewers profiles, you’ll have the option to give folks extra of what they need and wish – and fewer of what they don’t.

To do that, you want to observe consumer conduct knowledge at every stage of the shopping for journey so to present content material at any given stage of this journey. And this have to be content material that they each need and wish.

Paid search

Paid search – in any other case referred to as PPC (in any other case referred to as Pay Per Click) – is whenever you pay a set charge to Google every time a consumer clicks in your advert. An advert is positioned on the prime of search outcomes for a specific key phrase.

PPC doesn’t all the time work for various causes, and one in all them is that net customers know that it’s an advert and as such may chorus from clicking on it.

However, Google makes lots of money from PPC and can be pushing it extra in 2019. For their half, they’ll more than likely work tougher at making advertisements mix in higher with the natural search outcomes. For your half, you want to do what it takes to enhance click on alternative. This means choosing related key phrases (don’t abuse dynamic keyword insertion) writing compelling meta descriptions that persuade a consumer that you simply’ve acquired what they need (regardless of this being an advert) and refining your touchdown web page in order that it’s related to the advert. In different phrases, it’s acquired the data customers who clicked your advert anticipated to be met with.

The featured snippet

How to bake a cake featured snippet

The featured snippet – otherwise known as position 0 – is the primary search outcome that seems for a specific question. It’s the reply (and content material) that Google has deemed affords essentially the most in-depth and beneficial response to the consumer’s query.

Google can be placing extra weight on the featured snippet in 2019, which implies the race to land the much-coveted Position 0 is on. To seize it, you want to, to begin with, perceive the classes that actually have a likelihood of rating as a featured snippet.

Other than that, you want to do your analysis into what key phrases have an opportunity of rating as a featured snippet. Long queries are a greater candidate than shorter ones, as are high-volume key phrases. An straightforward means to get extra concepts is to examine Google’s “folks additionally ask” part.

Alternatively, use a instrument like Answer the Public to discover out the preferred questions in your area of interest.

Then, produce an in-depth, beneficial piece of content material that solutions the query whereas summarising the reply in the primary paragraph.

Final ideas

These are the highest 7 SEO trends to look out for in 2019. To be sure you don’t drop the ball, refer again to this text and execute as quickly as attainable. Your rivals received’t be hanging round, so neither must you.

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