Google Says There Is No SEO Benefit For Either Dynamic Rendering Or Server Side Rendering

Recently Google really useful strongly against using dynamic rendering as a workaround for JavaScript websites going ahead, Google up to date its assist documentation to strongly say to not use it. But that doesn’t imply it could damage your rankings, in the present day, to make use of dynamic rendering in comparison with server-side rendering.

Google’s John Mueller responded to a query on Reddit the place the particular person requested, “Anyone know of any case research switching from dynamic rendering to server facet rendering?” Adding “This shall be a heavy elevate that was struck down earlier than so I hoping to search out good information.”

John responded instantly by saying, “There aren’t any SEO rating bonuses for implementing it a method or one other.” He added “they’re simply alternative ways of constructing the content material indexable (as is shopper facet rendering).”

Here is the total block of what he stated:

There aren’t any SEO ranking-bonuses for implementing it a method or one other – they’re simply alternative ways of constructing the content material indexable (as is shopper facet rendering). The variations between dynamic rendering and server facet rendering from my POV are extra when it comes to sensible infrastructure setup & upkeep (it may well additionally have an effect on pace, relying on how you’ve got issues arrange). There’s no rush to change away from dynamic rendering, it isn’t going to grow to be unsupported or trigger points from Google. The change over time is simply that these days, in case you have a JS-based website, there are higher choices (both good CSR or SSR) accessible, so doing issues dynamically primarily based on the person agent is commonly not essentially the most environment friendly strategy.

If you are doing dynamic rendering now, it is superb to have a look at the choices and write up the professionals & cons for you, after all. I think about most will not be convincing for a stretched engineering group. However, when you’re planning on doing a rebuild of the location, allow them to know that they needn’t spend an excessive amount of time on dynamically rendering the content material. At the identical time, know what to be careful for too :-). This is the place figuring out some JS as an SEO actually pays out – you do not have to do the coding, however JS is part of all trendy web sites, and it is as much as you to have the ability to determine if there are points with the way it’s applied.

So yea, in case you have this all applied in the present day, in your subsequent redesign, go with out dynamic rendering. If you’ve got the sources to vary it out, then it would make sense to try this. Otherwise, add it to the queue and do it when you may.

Forum dialogue at Reddit.

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