The ‘Go Bigger’ world marketing campaign makes use of cutting-edge visible results as an instance the startup’s core proposition: replicating a creator’s content material throughout each social media platform.
LOS ANGELES, Jan. 27, 2022 /PRNewswire/ — Today the worldwide creator firm Jellysmack unveils its debut worldwide model marketing campaign ‘Go Bigger,’ the primary social platform-agnostic marketing campaign of its scale to place content material creators entrance and heart. The marketing campaign options 11 main video creators from eight completely different channels which are all a part of the corporate’s famend Creator Program: Charles & Alyssa Forever, D’Angelo Wallace, HellthyJunkFood, Kendall Rae, LaurDIY, Nas Daily, Niki and Gabi, and Patrick Starrr. ‘Go Bigger’ serves as a visible manifestation of the multi-platform progress that creators expertise within the Jellysmack Creator Program.
The Jellysmack Creator Program leverages the corporate’s proprietary AI expertise and first-party knowledge to assist video creators develop their audiences throughout a number of social platforms like Facebook, Snapchat, Instagram, TikTookay, and YouTube. This course of helps creators attain new followers and unlock incremental income, basically replicating the success they’ve discovered on their main social platform.
The thought of replication surfaced as a theme for the marketing campaign and drove the usage of prisms, mirrors, and kaleidoscopic visible results. State-of-the-art volumetric movement seize carried out at Metastage studios made the creators seem to multiply in a 3-D area.
Jellysmack’s Chief Marketing Officer, Amber Tarshis, explains, “One of the frustrations that creators regularly categorical to us at Jellysmack is that whereas they perceive the significance of constructing their model on a number of social platforms, they merely do not have the time to do it. Creators say, ‘if solely there have been two or three of me I may put my movies all over the place.’ That was the leaping off level for our inventive as a result of Jellysmack acts as an extension of a creator’s model and content material. We optimize, distribute, and promote their movies on all the highest social platforms to amplify their attain whereas permitting them to remain targeted on making nice movies.”
Chosen for his or her cross-platform success and widespread attraction, the featured creators characterize a wide range of standard content material genres reminiscent of magnificence, true crime, crafting, meals, and commentary. Since becoming a member of the Jellysmack Creator Program, in complete the featured creators have seen firsthand what it means to ‘go greater,’ gaining over 25 million followers on Facebook and accumulating over 1.8 billion minutes (equal to over 1 million days) watched on their Snapchat Discover exhibits managed by Jellysmack.
Headlines all through the marketing campaign reinforce how the Jellysmack Creator Program helps creators replicate the success they’ve discovered on one social platform to extra platforms:
“Make your content material work as exhausting as you do.”
“Lose rely of your follower rely.”
“Why be on one platform while you could be all over the place?”
“Double your views. Then double them once more. And once more. And once more.”
The marketing campaign was concepted by prime model company Red Antler who additionally developed Jellysmack’s daring new model id featured in ‘Go Bigger.’ Filming was performed in Los Angeles and directed by New York-based inventive duo Matt Ching and Derek Hanson of Pleasure Craft studio in partnership with NY-based manufacturing firm, Ghost Robot. Photography was captured by style and life-style photographer Jess Farran.
“Through the usage of kaleidoscopic lenses, mirrors and replication, the ‘Go Bigger’ marketing campaign illustrates how Jellysmack places creators onto extra social platforms with extra influence, permitting them to, fairly actually, go greater than ever earlier than,” says Sarah Betts, inventive director at Red Antler.
For Pleasure Craft, utilizing superior expertise performed an necessary position in executing the imaginative and prescient. “Bringing state-of-the-art expertise to the ‘Go Bigger’ marketing campaign was important contemplating that Jellysmack is thought for its cutting-edge expertise,” stated Co-Director Matt Ching. Co-Director Derek Hanson elaborates, “The results of the multiplied visible results is that this surreal Jellysmack world the place creators are replicated infinitely and the not possible turns into potential.”
The marketing campaign options an ensemble video the place the creators talk about how Jellysmack places their content material to work and unlocks extra alternatives for them. A sequence of movies, out of house, wild postings and digital advertisements, all that includes a stunning array of multiplied creators, reinforce the influence of Jellysmack’s multi-platform distribution. The media plan, the biggest thus far for a business-to-business creator infrastructure firm, launches with a heavy digital distribution technique that focuses on three key audiences: content material creators, their expertise representatives, and professionals who work for the social platforms wherein Jellysmack specializes (Snapchat, Facebook, YouTube, TikTookay, and Instagram). Out-of-home placements embrace high-profile billboards in Los Angeles, New York, and San Francisco which are strategically positioned close to creator hotspots, social platform headquarters, and expertise illustration workplaces. ‘Go Bigger’ launches along side up to date Jellysmack branding and a redesigned web site for a cohesive assertion.
About Jellysmack
Co-founded in 2016 by Michael Philippe, Robin Sabban, and Swann Maizil, Jellysmack is the worldwide creator firm that detects and develops the world’s most gifted video creators via expertise. The firm’s proprietary knowledge and video optimization instruments drive social viewers progress, unlocking new income streams and amplifying monetization. The firm is at present house to over 400 influential creators, together with MrBeast, PewDiePie, Karina Garcia, Bailey Sarian, Patrick Starrr, Nas Daily and Phil DeFranco. Jellysmack optimizes, operates, and distributes creator-made video content material to Facebook, Instagram, Snapchat, TikTookay, Twitter, and YouTube. The firm’s creator technique builds upon its success in scaling its personal authentic content material channels in magnificence (“Beauty Studio”), soccer (“Oh My Goal”), gaming (“Gamology”), and extra. According to main world video viewers measurement agency Tubular Labs, mixed Jellysmack-managed content material boasts 10 billion world month-to-month video views and a cross-platform attain of 125 million distinctive U.S. customers, reaching almost 45% of all Americans and making it the biggest digital-first U.S. firm in month-to-month social media viewers. To be taught extra, go to jellysmack.com.
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SOURCE Jellysmack
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