Atmosfy Delivers User Generated Video at Scale with Cloudinary

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Cloudinary Helps Atmosfy Automate UGC, Improve User Experience and Boost Audience Engagement

Cloudinary, the media expertise platform for most of the world’s high manufacturers, at this time introduced that Atmosfy, a well-liked eating and hospitality app, is utilizing Cloudinary to automate and scale its use of video-based person generated content material (UGC). For platforms like Atmosfy, capturing person consideration and offering an attractive digital expertise requires the moment availability of high-quality visible content material for every person at a world scale, which might pressure backend structure and inner developer assets with no software like Cloudinary to handle it.

Founded by former Air Force Captain Michael Ebel with a mission to encourage others, share experiences and help native companies, the San Francisco-based firm combines movies and evaluations from 100 international locations and 5,000 cities to assist customers browse and discover close by eating places, cafes, bars and nightclubs. The app may also generate customized video suggestions so customers can uncover distinctive experiences from their telephones. Users can then construct their very own private map of favourite locations to share with associates and their group. To present a quick and seamless one-of-a-kind visible expertise to each person at this scale, Atmosfy turned to Cloudinary to totally automate the video optimization and supply course of.

“Atmosfy was constructed based mostly on one easy idea – a video is value a thousand photos. Capturing a eating expertise which exhibits every thing from the ambiance to the delicacies provides folks a sensible and genuine notion of a restaurant and makes them much more prone to make a reservation,” stated Michael Ebel, CEO of Atmosfy. “At the identical time, it’s crucial that each person has entry to the best high quality movies with none delay. This can be practically unattainable to handle manually, however with Cloudinary’s clever video administration resolution, we are able to do it effectively at a world scale.

Atmosfy chosen Cloudinary for its AI-based, dynamic video API solution to simply handle, optimize and ship UGC video to customers wherever they’re. Cloudinary automates this course of by auto-formatting movies to the perfect show format for customers’ units and browsers with out compromising decision high quality. Cloudinary’s AI expertise additionally permits Atmosfy’s engineering and advertising and marketing groups to seamlessly handle UGC movies by robotically making use of tags for discoverability and producing a number of asset derivatives for ideally suited supply throughout social media, e-mail, and different platforms.

“Video content material is important for any enterprise trying to interact at this time, and we all know person generated content material boosts engagement and buying selections. Yet making use of video UGC to digital experiences at scale with out affecting bandwidth and net efficiency continues to be a problem for manufacturers,” stated Amit Erental, Senior Manager, Business Lines, Cloudinary. “We’re thrilled to work with Atmosfy as they proceed to develop their enterprise and create genuine visible connections throughout their world ecosystem of companies and customers.”

Atmosfy joins a rising record of journey and hospitality firms utilizing Cloudinary for his or her media expertise wants, together with HolidayCheck,, Simplotel, trivago, VELTRA and others.

About Atmosfy

Atmosfy is a eating and nightlife app that empowers its customers to shortly and deeply discover choices via video in additional than 100 international locations and 5,000 cities. By watching 10-second, participating movies from latest clients, Atmosfy customers can simply navigate native locations, or go wherever on the planet to discover new experiences in real-time. The platform makes it simple for customers to immediately discover precisely what they’re in search of by filtering by distance, delicacies, function, value, and extra. To be taught extra, go to: or watch this video.

About Cloudinary

Cloudinary’s mission is to empower firms to ship visible experiences that encourage and join by unleashing the total potential of their media. With 60 billion belongings underneath administration and practically 10,000 clients worldwide, Cloudinary is the business commonplace for builders, creators and entrepreneurs trying to handle, rework, and ship photographs and movies on-line. As a end result, main manufacturers like Atlassian, Bleacher Report, Bombas, Grubhub, Hinge, NBC, Mediavine, Minted, Peloton, Petco, and Tesla are seeing important enterprise worth in utilizing Cloudinary, together with sooner time to market, greater person satisfaction and elevated engagement and conversions. For extra info, go to

Juli Greenwood

Sr. Director, Global Communications


[email protected]

Source: Cloudinary

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