Cinnafilm and Support Partners Bring Live Video Format and Framerate Conversion to Microsoft Azure

ALBUQUERQUE, N.M. and REDMOND, Wash., April 23, 2022 /PRNewswire/ — Cinnafilm, a worldwide chief in modern video optimization options for tv, movie, and multimedia supply and Support Partners, one of many main integrators for skilled media providers, collectively announce a brand new collaboration to deliver SMPTE 2110 compliant dwell video requirements conversion to Microsoft Azure. (PRNewsfoto/Cinnafilm, Inc.)

Tachyon Live will present a real, sooner than actual time and totally motion-compensated processing choice for dwell streams.

Cinnafilm proudly broadcasts Tachyon Live, an evolution of their award-winning file-based requirements conversion and playback optimization software program resolution. “The mixture of picture high quality, pace, and scalability that Tachyon Live brings to dwell streaming is not like anything within the business,” says Cinnafilm CEO and founder Lance Maurer. “Collaborating with Support Partners and Microsoft to deliver this superb idea completely to Microsoft Azure might be a game-changer for the way prospects will ship the very best attainable high quality video at scale. We are embarking on the idea of true ‘Transformation in Transit.'” Tachyon Live might be deployed completely on Azure in late 2022.

Tachyon Live will embody requirements conversion akin to PAL/NTSC body price and format conversions, high-quality deinterlacing, and up/down rescaling from SD by means of UHD. This revolutionary product will present a real, sooner than actual time and totally motion-compensated processing choice for dwell streams operating by means of Azure. Tachyon’s body price conversion engine can course of the highest-quality conversions for UHD 59.97p to UHD 50p 45% sooner than actual time in current Azure NVIDIA GPU-accelerated infrastructure, offering sufficient headroom to keep away from dropping frames.

Working intently with Cinnafilm, Support Partners will deliver a full end-to-end resolution for patrons needing high-quality requirements conversion within the cloud. “Customers want the picture high quality energy that Tachyon Live can deliver to bear for them,” says Harry Grinling, CEO of Support Partners. “But in addition they need assistance getting their dwell video into the cloud safely to reap the benefits of what Cinnafilm gives. It is thrilling that the know-how evolution has reached a degree that that is now attainable.” Leveraging their expertise within the media business, Microsoft Gold Partner, Support Partners, will bundle and ship an accelerator that makes real-time, end-to-end dwell conversion within the cloud a actuality on Azure.

Simon Crownshaw, Worldwide Strategy Director, Media and Entertainment, Microsoft, mentioned, “Microsoft is happy to be working with Cinnafilm and Support Partners to deliver this to market on our platform. UHD dwell content material pushes the boundaries of what community and {hardware} can ship at scale within the cloud; it’s essential for companions like these to assist us focus the facility of Microsoft Azure into options which can be prepared to meet and exceed the media business’s wants.”

Demonstrations of Tachyon Live might be obtainable later this 12 months. For common details about this endeavor, Cinnafilm might be exhibiting at NAB in their very own sales space (#W3912) and assembly prospects with Support Partners within the Microsoft sales space (#W3017) from 24 – 27 April. Please book a time @ NAB to schedule a gathering.

Cinnafilm, INC
Lance Maurer, CEO
[email protected]
+1 505.242.6626

Support Partners
Harry Grinling CEO
[email protected]
+1 480.608.5605

About Cinnafilm
Cinnafilm gives award-winning video and audio processing options and focuses on requirements conversions, real-time transcode workflows, high-quality motion-based body price conversions, audio/video retiming, deinterlacing, denoising, and pristine playback optimization. Trusted by most of the world’s premiere studios, streamers, networks, and their collective artistic service suppliers, Cinnafilm’s media conversion and transformation instruments are important enterprise differentiators within the demanding subject of hyper-quality media supply.

About Support Partners
Support Partners, a Microsoft Gold Partner, assist firms speed up their transformation to the Microsoft Cloud, delivering an built-in, clever, sustainable platform, permitting our shoppers to make smarter, sooner enterprise selections. Specializing within the content material creation market, offering neutral, worth for cash recommendation from discovery, deployment, and coaching to long-term help. Support Partners, a fast-paced, disruptive know-how accomplice, was created to embrace the media market’s altering face, bringing collectively the synergy of the normal content material creation business and transformational cloud house.



View authentic content material to obtain multimedia:

SOURCE Cinnafilm, Inc.

Recommended For You

Leave a Reply