Google Says You Can Redirect Your Core Web Vitals To New URLs

Google’s John Mueller was requested if redirecting a URL to a brand new URL can even move the Core Web Vitals metrics. The brief reply is sure, if you happen to redirect web page A to new web page B, web page A’s Core Web Vitals metrics and indicators will handed over from web page A to new web page B.

This query got here up on the 19:45 mark into the video. The query was:

My web site is a 100% Core Web Vital move and all of the urls are Core Web Vital legitimate. Now I need to restructure my web site, restructuring I imply to say that I need to change the URL to the higher website positioning pleasant URL. So my first question is now I’ve already modified the URL so will the Core Web Vital metrics, no matter exist for my pages shall be handed to the redirected URL?

The reply was:

That needs to be the case, yeah.

My understanding is that they [Core Web Vital metrics] can be [redirected]. Like every other sign from search if we see a redirect then we’d ahead the indicators that we’ve got and apply them to the brand new URL and it would not matter a lot if the URL appears to be like completely different, it is extra that you simply’re transferring from one URL to a different URL.

I did minimize out a few of the repetitive components of the dialog to maintain it brief. But John then did go on to clarify that altering URLs is just not all the time really useful for website positioning causes (you possibly can hold watching the video to hearken to that half, however that’s not anew subject).

Why would possibly this not be the apparent reply? Well, Core Web Vitals metrics work of CRuX information, actual consumer Chrome information on a particular URL. So you’ll assume a brand new URL, even whether it is being redirected from one other URL, would want Google to assemble Chrome consumer information. But John is saying no, these indicators, the CWV indicators, can even move to the brand new URL till I assume Google gathers new information for that new URL.

Here is the video embed:

Here can also be a cute tweet from Glenn Gabe summing up what he stated right here:

What occurs with core internet vitals scores with url migrations? Via @johnmu: Like with every other indicators, Google will ahead the CWV indicators from the outdated urls to the brand new urls. But, url migrations may cause volatility anyway, so count on that to occur: https://t.co/mg52NTO2tp pic.twitter.com/23ctHECQZj

— Glenn Gabe (@glenngabe) May 24, 2021

Forum dialogue at YouTube Community.

Update: Just extra clarification on this:

Yeah, that is normally how we deal with indicators in search on the subject of redirects. There’s no mounted time.

— 🍌 John 🍌 (@JohnMu) June 1, 2021

It’s the identical with content material although. The assumption is you are transferring from URL A to URL B. If it finally ends up being one thing aside from a URL change, that’ll resolve itself over time.

— 🍌 John 🍌 (@JohnMu) June 1, 2021