“Media Champions” with Mike Larkin from Local Partnership Joint market Solutions (LPJM Solutions)

Mike Larkin
Founder, President & CEO at Local Partnership Joint market Solutions (LPJM Solutions)
Website Address: https://localpartnershipjointmarketsolutions.com/

Each week on “Digital Champions,” our host talks to media specialists throughout the nation.  This week our host speaks with Mike Larkin from Local Partnership Joint market Solutions (LPJM Solutions). To be taught extra, try https://localpartnershipjointmarketsolutions.com.

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What is the largest change in advertising and marketing that you just see coming within the subsequent 2 years?

Video search engine optimization. Google owns YouTube and 81% of web customers have been satisfied to purchase a services or products by way of watching a corporations model video.

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Are their any commerce organizations or teams that you just belong to?

None but.

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What is the benefit to working with an outdoor media purchaser versus having simply an inside advertising and marketing director?

Outside distributors have extra updated information and have the each day expertise of the advertising and marketing traits that inside CMO’s don’t know exist so far as the leading edge World Class instruments with methods that may ship their firm by way of breakthroughs month-to-month, quarterly and yearly.

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What is one tip that you’d give on the subject of media planning?

One phrase. Automate.

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How does a media purchaser keep on prime of traits with media placement?

We satisfaction ourselves with our digital advert placement, monitoring, retargeting and reporting. If one thing goes improper, now we have the tech assist and instruments so as to add worth to a marketing campaign to make it proper or refund the cash.