“Media Champions” with Desmond Croan from Desmond Garcia

Desmond Croan
CEO at Desmond Garcia
Website Address: desmondgarcia.com

Each week on “Media Champions”, our host talks to media consultants throughout the nation.  This week our host speaks with Bob Tripathi from Digital Sparx Marketing. To be taught extra, take a look at https://desmondgarcia.com.

What is the most important change in advertising and marketing that you just see coming within the subsequent 2 years?

Video optimization. Moments vs. Stories.

Are their any commerce organizations or teams that you just belong to?


What is the benefit to working with an out of doors media purchaser versus having simply an inside advertising and marketing director?

I don’t work in media shopping for. I assume it’s specialization.

What is one tip that you’d give on the subject of media planning?

Consult w/ a media planner.

How does a media purchaser keep on high of developments with media placement?



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