Jellysmack is charting new enterprise territory.
The firm, which works with creators (by its Creator Program) and types (by its Media Partner Program) to develop their video presence onto new social platforms, has launched a Marquee Program, which is able to construct digital content material companies from the bottom up for high-profile, non-digital native celebrities.
Its first associate is the French Cameroonian UFC heavyweight champ Francis Ngannou. Jellysmack will present financing, inventive ideation, content material technique, manufacturing, distribution, and video optimization companies for Ngannou to extend monetization on his YouTube (190,000 subscribers) Facebook (1 million followers), and Snapchat profiles.
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Talent signed to Jellysmack’s Marquee Program – like its creator division – incur no upfront prices, and retain possession of their content material.
The deal was brokered by CAA’s Justin Castillo and Marquel Martin and Jellysmack’s VP of marquee enterprise Aaron Godfred.
Even earlier than signing Ngannou, who is thought for being the toughest recorded puncher on the earth, Jellysmack has labored with numerous fight sports activities firms on digital technique, together with Combate Global, PFL (Professional Fighters League), Karate Combat, and Main Events Boxing.
“Working alongside the UFC champion is a mirrored image of Jellysmack’s technique to embrace Gen Z’s rising urge for food for fight sports activities,” said Maxime Horbez, Jellysmack’s VP of sports activities. “Mixed Martial Arts might be one of many most-watched content material genres on social media for the foreseeable future, and we need to make sure that to distribute the very best of it to our superb viewers.”