On the one hand, most sources agree that on-line tyre demand is booming on account of the pandemic and its associated lockdowns. However, alternatively, such speedy development has additionally led to elevated competitors on-line. One manner of discovering which tyre companies are getting forward in the web area is to think about the race for pole-position in Google search outcomes. Since Google is the by far the largest search engine on-line holding a dominant 92.47 per cent world market share as of June 2021 (87.7 per cent in the UK particularly), getting your model forward of the competitors in search outcomes makes a giant distinction. And paid search promoting, often called pay-per-click (PPC) – is a technique to try this. In order to get a deal with on the tyre retail sector’s digital efficiency in 2021, Tyres & Accessories labored with search engine optimisation advertising and marketing specialists Evolved who analysed the natural search and PPC efficiency of the highest 23 UK-based etailers and concluded that on-line specialist Blackcircles is taking floor from bricks and mortar market chief Kwik Fit, amongst different issues.