As Jellysmack’s new Country Manager for the U.Ok., Jason Brown brings wealthy expertise in model partnerships, promoting, and digital content material. From file labels like Sony BMG and Warner Music to world manufacturers like Coca-Cola and Adidas, Brown leverages his deep experience with content material and creators to determine significant partnerships. As the chief of the U.Ok. group, Brown goals to construct Jellysmack’s presence in the area and add to its roster of 18 gifted U.Ok. creators that features high-profile names like Jack Massey Welsh, Jimmy Broadbent and MrWhoseTheBoss. The firm’s U.Ok. creators span over 5 genres together with Arts & Craft, True Crime, Food, Vlogs and Gaming, and characterize over 20M YouTube subscribers.
The worldwide enlargement technique was first introduced in May 2021 when Jellysmack secured a Series C spherical from main tech VC SoftBank Vision Fund II. Since then, the firm has employed former YouTube government Youri Hazanov as Head of International and former Taboola government Harry Levy as Head of EMEA and LATAM. The firm has additionally begun constructing groups in Latin America, Asia, Australia, the Middle East, and Europe and signed over 100 worldwide creators.
The Jellysmack Creator Programme leverages the firm’s proprietary A.I. expertise and first-party information to assist particular person video creators develop their audiences throughout a number of social platforms. Once a creator joins, Jellysmack makes use of its suite of tech instruments and group of consultants to edit, optimize, and distribute movies onto Facebook, Instagram, Snapchat, TikTookay, and YouTube on behalf of the creator, thereby establishing new income streams. The Creator Programme at the moment counts over 350 of the world’s most influential creators as companions, together with megastars PewDiePie, MrBeast, and Cauet, plus fan favorites like Patrick Starrr, Bailey Sarian, Nas Daily, and Claudipia.
“There is a lot untapped potential for U.Ok. creators to develop their enterprise and Jellysmack will assist take them to the subsequent degree,” says Brown. “We are placing in the work and committing the proper assets to our world enlargement, and I’m proud to be part of this revolutionary firm.”
Head of EMEA and LATAM, Harry Levy, expressed his enthusiasm for Brown becoming a member of the group including, “Growing our community of main video content material creators and media companions in the U.Ok. is a high precedence for Jellysmack, and there isn’t any another skilled than Jason to run this effort. His 25 years of expertise deeply rooted in U.Ok. expertise administration and digital media make him the excellent alternative to steer this important marketplace for us.”
Beyond the Creator Programme, Brown may even lead localized efforts to develop Jellysmack’s Media Partner Programme, the place the firm optimizes and distributes social content material for media manufacturers. Parisian rap and R&B radio station Skyrock has already signed on as a media accomplice to maximise the potential of its video content material. Lastly, Jellysmack’s new Marquee Programme, the place the firm produces and distributes distinctive video content material for movie star companions, will spherical out the speedy focus of the European group.
Co-founded in 2016 by Michael Philippe, Robin Sabban, and Swann Maizil, Jellysmack is the world creator firm that detects and develops the world’s most gifted video creators by means of expertise. The firm’s proprietary information and video optimization instruments drive social viewers development, unlocking new income streams and amplifying monetization. The firm is at the moment house to over 350 influential creators, together with MrBeast, PewDiePie, Bailey Sarian, Brad Mondo, Karina Garcia, Derek Deso and Patrick Starrr. Jellysmack optimizes, operates, and distributes creator-made video content material to Facebook, Instagram, Snapchat, TikTookay, Twitter, and YouTube. The firm’s creator technique builds upon its success in scaling its personal authentic content material channels in magnificence (“Beauty Studio”), soccer (“Oh My Goal”), gaming (“Gamology”), and extra. According to main world video viewers measurement agency Tubular Labs, mixed Jellysmack-managed content material boasts 10 billion world month-to-month video views and a cross-platform attain of 125 million distinctive U.S. customers, reaching almost 45% of all Americans and making it the largest digital-first firm in the U.S. in month-to-month social media viewers. To be taught extra, go to jellysmack.com.
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