Jellysmack, the worldwide creator firm, enthusiastically declares the addition of Lauren Schnipper to its govt crew the place she’s going to function Vice President of Creator Business Development. Schnipper, who boasts over a decade of business expertise, will likely be main the tech firm’s effort in figuring out and evaluating potential partnerships, merchandise and applied sciences to develop its choices for creators.
Throughout her profession, Schnipper has centered her efforts on creator enterprise growth and commercialization. With stints at Next 10 Ventures, Teespring and start-ups like Stir, Schnipper’s experience lies to find revolutionary options that assist creators construct and monetize their audiences. A former Facebook govt, Schnipper led Facebook’s Creator Partnerships for 4 and a half years the place she oversaw strategic partnerships for prime digital expertise and comedians on Facebook and Instagram. During her time with the social media conglomerate, Schnipper led Facebook’s VidCon experiential advertising and marketing efforts and produced dwell occasions at Facebook headquarters with comedians Jerry Seinfeld and Amy Schumer. She additionally produced the Cartoon Network tv pilot for the Annoying Orange sequence.
Now at Jellysmack, Schnipper is charged with figuring out new methods so as to add worth for creators and increasing the corporate’s creator options starting from instruments to simplify the content material manufacturing course of, develop an viewers throughout social platforms, and successfully monetize that viewers.
“More than ever, creators want trusted companions that ship outcomes, and Jellysmack has confirmed that is what they do again and again,” mentioned Schipper. “I’m actually excited to hitch an organization that shares my ardour for figuring out new applied sciences so as to add worth for creators.”
Jellysmack co-founder and co-CEO Michael Philippe added, “Lauren has an distinctive status and deep relationships throughout the creator panorama. Her expertise working carefully with creators for platforms and as a producer makes her uniquely adept at evaluating new applied sciences and merchandise that can assist creators unlock their full potential.”
As half of Schnipper’s work in shaping the creator economic system, she co-hosts the favored Planet Upload podcast alongside Joshua Cohen the co-founder of on-line digital leisure information web site, Tubefilter. Schnipper additionally serves on the advisory board of VidCon.
Co-founded in 2016 by Michael Philippe, Robin Sabban, and Swann Maizil, Jellysmack is the worldwide creator firm that detects and develops the world’s most gifted video creators. The firm’s proprietary video optimization know-how and knowledge drive social viewers progress, unlocking new income streams and amplifying monetization. Currently dwelling to over 100 influential Creators together with Brad Mondo, Bailey Sarian, and Charles & Alyssa Forever, Jellysmack optimizes, operates, and distributes creator-made video content material to Facebook, Instagram, Snapchat, TikTookay, Twitter, and YouTube. The firm’s creator technique builds upon its success in scaling its personal unique content material channels in magnificence (“Beauty Studio”), soccer (“Oh My Goal”), gaming (“Gamology”), and extra. Combined Jellysmack-managed content material boasts 10 billion world month-to-month video views and a cross-platform attain of 125 million distinctive U.S. customers, reaching practically 45% of all Americans and making it the third largest U.S. firm in month-to-month social media viewers. To be taught extra, go to www.jellysmack.com.