Creators On The Rise: Jordi Just Wants To Make People Smile—And She’s Got 9 Million Followers To Show For It

Welcome to Creators on the Rise, the place—in partnership with world creator firm Jellysmack—we discover and profile breakout creators who’re within the midst of extraordinary development. 

Jordi (simply Jordi) thrives within the highlight.

As a child, she fell in love with dancing, with singing, with making folks snort. By the age of 5, she was dancing competitively. And by the point merged with TikTook in 2018, she was able to twine her skills collectively into one efficiency.

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Jordi joined TikTook proper after the merge, anticipating that she may discover a like-minded neighborhood of dance lovers. Instead, she “shortly realized that comedy movies had been my factor,” she says. She wasn’t a stranger to comedy: between dance recitals and singathons, she’d filmed humorous clips, riffing on her broadly identified standing as a “whole goofball.” It simply so occurred that TikTook lastly–and unexpectedly–gave her a platform to focus on her humor.

Over the previous two and a half years, Jordi has cultivated a “constructive but relatable ambiance” on TikTook, she says, posting skits about all the pieces from being awkward at the club to parents walking in at less than opportune times to your average boyfriend moment.


She’s additionally debuted characters like Helga, an enormously dramatic, faux-Russian housewife with Whoville-worthy hair.

Collectively, Jordi’s TikTook content material has amassed greater than 365 million likes and pushed her account to eight.2 million followers.

And now, she’s hoping to construct an equally sizable following on YouTube.

Like many TikTokers, Jordi dabbled in YouTube years in the past, however by no means actually discovered a foothold–till YouTube Shorts arrived. The platform’s TikTook competitor bowed earlier this yr, and for Jordi, it’s been a game-changer.

Jordi’s month-to-month view and subscriber counts have surged since she started importing her content material to YouTube Shorts. Data from Gospel Stats.

Since March 2021, Jordi has uploaded greater than 250 clips to YouTube Shorts, taking her channel from a million views in March to six.5 million in April, 9 million in May, 13 million in June, 62 million in July, and 52 million in August.

Her subscriber rely, in the meantime, has grown by practically 200,000 folks, to 580,000 whole.

This development (and her established presence on TikTook) has offered agency sufficient foundations for a profession in leisure that Jordi’s now transferring from her hometown to Los Angeles. She has huge goals–like, Saturday Night Live and Staples Center huge–and the extra she stakes herself a spot on social media, the nearer she feels to attaining them.

Check out our chat together with her under.

Tubefilter: Tell us slightly about you! Where are you from? What did you rise up to earlier than becoming a member of TikTook?

Jordi: My identify is Jordi and I’m from Myrtle Beach, South Carolina. I’ve all the time been concerned with something super-creative! I actually grew up within the dance studio! I’ve been dancing competitively since I used to be 5 years previous. I’ve cherished entertaining folks from a younger age, whether or not that be singing on stage, making humorous movies, or dancing my coronary heart out! I’ve all the time had a ardour for the highlight and making folks smile. You can ask all my household and buddies, I’m additionally identified for being a complete goofball!!

Tubefilter: When and why did you be part of TikTook? Did you be part of type of figuring out the kind of content material you wished to make, or did you uncover your area of interest alongside the way in which?

Jordi: I launched my TikTook channel in September of 2018, virtually instantly after made the swap to Tiktok! When I first downloaded TikTook, I by no means anticipated to achieve the next I’ve, nevertheless it was all the time a dream. I shortly realized that comedy movies had been my factor! I’ve all the time made humorous movies, at the same time as a child, so it was simply second nature for me. As time went on, the love and assist I’ve acquired is unbelievable! That simply made making short-form content material much more enjoyable for me figuring out folks like watching what I put out on the planet.

Tubefilter: How does your artistic course of work? Walk us via what goes into a mean video! Do you script? How a lot modifying do you do?

Jordi: For me personally, I get the MOST artistic at nighttime. I like producing content material in my room. It’s undoubtedly the place I’ve made a few of my favourite movies! Sometimes it’ll take me perpetually to provide you with a video thought, and typically concepts will simply be endless!! I’ll sometimes sit in my room scrolling via my feeds till one thing involves me. One time I had a artistic block, so I simply threw on a panda go well with and simply began filming! LOL

Tubefilter: You began a YouTube channel with long-form content material a pair years in the past, nevertheless it appears to have actually taken off in the previous few months! What position has YouTube Shorts performed within the development of your channel (and profession)?

Jordi: I first launched my YouTube channel in February of 2017. I actually didn’t do a lot with it. In mid-2020, and with the assistance of The Network Effect, I began to dabble in a number of completely different content material ideas. I filmed my first “lyric prank textual content video,” and it began to take off! In this collection, I take a well-liked track and textual content the lyrics to a buddy/crush/member of the family and prank them! I proceed to contribute long-form movies to this collection as a result of it’s undoubtedly a favourite on my channel!

Then, when Shorts launched, we instantly diversified to each long-form and short-form content material. My views and subscribers have seen a tremendous increase. Over the final three months, I’ve one thing like 125 million views and have gained over 170,000 subscribers. Just an insane game-changer!

Tubefilter: What do you hope folks take away out of your content material?

Jordi: Honestly, I simply hope that I can put a smile on folks’s faces! I would like folks, after they watch my movies, to really feel like they’re speaking to a buddy! My content material is certainly one thing that I hope will cheer somebody up if they’re having a foul day or simply want a superb snort. When you go to my channel, it’s all the time a really constructive but relatable ambiance, which is why I really feel I’m capable of join with my viewers a lot!

Tubefilter: How has your private model grown over the previous few months? Have you expanded your content material to platforms aside from TikTook and YouTube? Have you gotten any cool sponsorships or different alternatives?

Jordi: I’ve undoubtedly seen some unbelievable development as of late! YouTube Shorts has given me superb further publicity on YouTube, and it’s been tremendous cool to look at how many individuals get pleasure from my content material! I even have ventured into the loopy world of Snapchat (now that my channel is public). It’s wild to share your snap tales with over 800,000+ subs.

A cool alternative I’m blessed with is working intently with Windsor, considered one of my favourite clothes firms. Recently, they flew me out to do a photoshoot for his or her promenade assortment. Definitely one of many coolest experiences ever! I had my very own hair and make-up artist, they usually even introduced me Starbucks (which in fact I used to be tremendous pleased about LOL).

Tubefilter: An identical query, however as a consequence of your latest spike in views/followers, do you could have any new plans or objectives in your content material profession? Do you assume content material shall be a full-time pursuit for you long-term?

Jordi: For my total life the tip purpose for me has all the time been music! Singing is my ardour and I’ve been capable of join with superb folks throughout all elements of the music business! I’m going out to LA In October to begin engaged on and writing my music and I’ve by no means been extra excited to take this subsequent step and share one other piece of my coronary heart with the world!

@iamjordiofficialThe entrance desk didn’t assist 😑♬ original sound – simon mayer

Tubefilter: What’s your favourite a part of making content material as an entire?

Jordi: I like how I’m capable of be myself and be very playful with my movies irrespective of how previous I’m. I like how I’m capable of incorporate the characters I create into my content material! I lately launched “HELGA” to my content material combine, who I’m positive you’ll be seeing much more of! I additionally cherish how I’ve been capable of meet a few of my greatest buddies via this journey. I’m tremendous grateful for the superb alternatives that social media and The Network Effect have offered for me!

Tubefilter: What’s subsequent within the fast future for you and your channel? Where do you see your self in 5 years?

Jordi: FUNNY. VIDEOS. ALL. THE. TIME. I’m going to proceed to create as a lot as I can and proceed constructing a relationship with my fanbase. Since I’ll be heading to L.A., I’m positive you may count on to see some collabs within the close to future, and perhaps some sneak peeks into my music journey!

Where do I see myself in 5 years?? I’d completely like to be on Saturday Night Live!! It can be loopy to promote out the Staples Center too…DREAMING, OF COURSE…

…however you by no means know what the long run holds. ❤️

Jellysmack is the worldwide creator firm that detects and develops the world’s most proficient video creators. The firm’s proprietary video optimization know-how and information drive social viewers development, unlocking new income streams and amplifying monetization.

Currently dwelling to over 150 influential Creators together with PewDiePie, MrBeastBrad Mondo, and Bailey Sarian, Jellysmack optimizes, operates, and distributes creator-made video content material to Facebook, Instagram, Snapchat, TikTook, Twitter, and YouTube. Jellysmack-managed content material boasts 10 billion world month-to-month video views and a cross-platform attain of 125 million distinctive U.S. customers, making it the most important U.S. digital-first firm in month-to-month social media viewers.

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