Buying Your Way to the Top of eBay Search Results

Buying Your Way to the Top of eBay Search Results

Wed Sept 29 2021 13:53:58

By: Ina Steiner

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Sellers have been buzzing about eBay’s new cost-per-click ads where sellers can vie for top placement in search results. In explaining its Promoted Listings Advanced ads, eBay said, “It works by permitting you to goal the key phrases that matter to you, and also you then bid for the primary slot in eBay search outcomes.”
A vendor who goes by the deal with glasser wrote in a thread on the eBay discussion boards, “We shouldn’t be competing in opposition to one another on primarily based on who pays for promotions or clicks. It must be primarily based on how properly we write titles and descriptions, worth, customer support, and so forth. eBay was conceived as a degree taking part in area. We should not have to pay for a service – higher search outcomes – that we will get by means of competitors.”
When somebody stated eBay was solely making obtainable the primary slot to CPC advertisers, another replied, “So solely the “winner” will get to pay for the clicks. That actually is an odd mannequin.”

But since the high spot will function the itemizing from the vendor keen to pay the most for that spot, it means sellers get to purchase their approach to the high even when they do not have the most related itemizing. (Otherwise why would they pay to seem at the high?)

As advert income grows, it could possibly turn into addictive to ecommerce platforms. CNBC noted final week that Amazon is including extra sponsored product adverts to the high of search outcomes – from a standard two to three to up to six advert listings in search outcomes.

“In 2018, Amazon leapfrogged Microsoft to turn into the third-largest advert platform in the U.S., trailing solely Google and Facebook,” in accordance to CNBC. eBay, which has promised progress by means of advert income, is clearly watching, and it is not a stretch to assume eBay would additionally add extra CPC adverts to the high of search outcomes, probably pushing down extra related listings.

eBay vendor glasser stated sellers advertising and marketing in opposition to one another on the similar platform appeared like a idiot’s errand and stated they might look into Facebook or Google earlier than paying eBay’s CPC mannequin.

“Will eBay’s ppc include concentrating on? or is simply primarily based on the most elementary of key phrase searches? If I bought auto components, I’d need to ensure that my itemizing was seen by somebody who owned the kind of automotive I had components for. Not somebody who did a extra generic search.”

The difficulty is not new (see this 2019 post about purchaser issues) – however eBay’s new cost-per-click Promoted Listings Advanced adverts are elevating the difficulty anew.

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