Kaspien Recognized for Marketing Automation Innovation in 2021 MarTech Breakthrough Awards Program | News

Kaspien Recognized for Marketing Automation Innovation in 2021 MarTech Breakthrough Awards Program | News

SPOKANE, Wash., Aug. 12, 2021 /PRNewswire/ — Kaspien Holdings Inc. (NASDAQ: KSPN), a number one e-commerce market progress platform, at the moment introduced that it has been chosen because the winner of the “Marketing Automation Innovation Award” in the fourth annual MarTech Breakthrough Awards program carried out by MarTech Breakthrough, a number one market intelligence group that acknowledges the highest corporations, applied sciences and merchandise in the worldwide advertising and marketing, gross sales and promoting expertise {industry} at the moment.

Kaspien’s market progress platform is constructed on an information engine that synthesizes 1 billion knowledge factors each day from over 10 million distinctive merchandise. The platform gives actionable market intelligence and automation to effectively develop any model on main marketplaces reminiscent of Amazon. From stock administration programs leveraging machine studying, to algorithmically powered advert administration software program, Kaspien’s iterative expertise suite gives industry-leading instruments for defending, positioning, and progress.

AdManager, Kaspien’s Amazon promoting software program, high quality tunes a model’s Amazon pay-per-click (PPC) advertising and marketing machine to drive unprecedented outcomes, rising gross sales whereas reducing prices to maximise profitability. Users can create customized bid administration guidelines that may bid up or down each day on the key phrase degree based mostly on any mixture of efficiency metrics. Additionally, AdManager robotically identifies and provides high-converting search phrases as key phrases to a marketing campaign to make sure continued relevancy and gross sales.

“Unfortunately, Amazon’s native promoting console lacks the power to phase efficiency metrics and schedule adverts by time. AdManager is among the solely Amazon advert administration purposes accessible to supply Day Parting,” mentioned Kaspien CEO Kunal Chopra. “This distinctive characteristic permits advertisers to schedule PPC adverts to run solely in the course of the days and occasions that ship the perfect outcomes. We are so delighted that MarTech Breakthrough can acknowledge our dedication to excellence for all of our prospects and their vital and valued small companies all over the world.”

The mission of the MarTech Breakthrough Awards is to honor excellence and acknowledge the innovation, arduous work and success in a spread of selling, gross sales and promoting expertise associated classes, together with advertising and marketing automation, market analysis and buyer expertise, AdvertTech, Gross salesTech, advertising and marketing analytics, content material and social advertising and marketing, cellular advertising and marketing and plenty of extra. This yr’s program attracted greater than 2,850 nominations from over 17 completely different nations all through the world.

“Kaspien has been creating breakthrough methods and instruments to strategically increase branding for all enterprise sizes. Especially with this newest launch, Kaspien is empowring Amazon sellers to faucet into an promoting technique that’s not even accessible through Amazon itself,” mentioned James Johnson, Managing Director at MarTech Breakthrough. “Kaspien is a robust asset to small companies who can now put their focus again on their merchandise whereas letting Kaspien scale and handle the complexities and challenges of promoting on Amazon. We are happy to current them with our ‘Marketing Automation Innovation Award’ for 2021.”

With AdManager, AdManager customized guidelines will be set that robotically improve each day price range for high-performing campaigns in the event that they run low, so essentially the most worthwhile campaigns by no means flip off. Additionally with their new Day Parting characteristic, Ads will also be scheduled to run in the course of the days and occasions that ship essentially the most gross sales for the perfect price.

With AdManager prospects see a mean of 30 % improve in gross sales with an as much as 50 % discount in ACOS.

About Kaspien

Kaspien Holdings Inc. (f/okay/a Trans World Entertainment Corporation) (NASDAQ: KSPN) is a number one ecommerce market progress platform, providing an increasing suite of software program and companies to assist manufacturers develop on Amazon, Walmart, Target, eBay, and different on-line marketplaces. Founded in 1972 as a brick and mortar retailer and rebranded as Kaspien in 2020, the Company has spent the final decade constructing and using proprietary applied sciences for model safety, advertising and marketing optimization, and achievement effectivity to generate fast income progress for its companions. Through modern methods and best-in-class applied sciences, Kaspien has earned the belief of many main manufacturers, together with 3M, Strider Bikes, and ZippyPaws. For extra data, go to kaspien.com.

About MarTech Breakthrough

Part of Tech Breakthrough, a number one market intelligence and recognition platform for international expertise innovation and management, the MarTech Breakthrough Awards program is dedicated to honoring excellence in advertising and marketing, advert and gross sales expertise corporations, merchandise and other people. The MarTech Breakthrough Awards present a platform for public recognition across the achievements of breakthrough advertising and marketing expertise corporations and merchandise in classes together with advertising and marketing automation, AdvertTech, Gross salesTech, advertising and marketing analytics, CRM, content material and social advertising and marketing, web site, SEM, cellular advertising and marketing and extra. For extra data, go to MarTechBreakthrough.com.

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SOURCE Kaspien Holdings Inc.

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