If you realize among the advertisers or media consumers who’ve been ready for Google to allow you to place Nielsen measurement tags on YouTube ads earlier than shopping for extra promoting on the net video website, then you need to allow them to know that they’ve missed the duck boat in the victory parade.
The newest knowledge from comScore Video Metrix confirmed that 189 million Americans, 87.1 % of the U.S. Internet viewers, watched 49.1 billion on-line content material movies in October 2013, whereas the variety of video advert views totaled 24.5 billion that month. By comparability, 183 million Americans, 86 % of the U.S. Internet viewers, watched greater than 37 billion on-line content material movies in October 2012, whereas video advert views reached practically 11 billion than month.
So, 3.3 % extra Americans watched 32.7 % extra on-line content material movies and 122.7 % extra video adverts final month than they did the identical month a 12 months in the past. Or, to have a look at the identical knowledge from a unique perspective, video adverts accounted for 33.3 % of all movies seen in October 2013, in comparison with 22.6 % in October 2012.
But the rising tide has not been lifting all boats.
Top Video Content Properties by Unique Viewers
In October 2013, Google websites, pushed primarily by video viewing at YouTube.com, ranked as the highest on-line video content material property with 164.8 million distinctive viewers. Facebook ranked second with 70.1 million viewers, adopted by AOL with 62.3 million, NDN with 50.6 million, and VEVO with 49.6 million. VEVO can be one of many YouTube Partner Channels together with Maker Studios, which debuted tenth in the rankings with 30.5 million distinctive viewers. During the month, 49.1 billion video content material views occurred, with Google websites producing the best quantity at 16.6 billion, adopted by Facebook with 1.4 billion and AOL with 1.3 billion.
In October 2012, Google websites ranked as the highest on-line video content material property with 153.2 million distinctive viewers, adopted by Yahoo websites with 55.3 million, NDN with 53.2 million, VEVO with 53.1 million and AOL with 53.1 million. More than 37 billion video content material views occurred through the month, with Google websites producing the best quantity at 13 billion, adopted by AOL with 711 million.
So, the net video rankings, that are led by YouTube and adopted by a few YouTube Partner Channels, are starting to appear to be Make Way for Ducklings, the kids’s image ebook written and illustrated by Robert McCloskey.
Top YouTube Partner Channels by Unique Viewers
The October 2013 YouTube companion knowledge revealed that video music channel VEVO maintained the highest place in the rating with 47.8 million viewers. Fullscreen climbed into the second spot with 31.5 million distinctive viewers, adopted by Maker Studios with 30.5 million, Warner Music with 26.1 million and ZEFR with 23.7 million. Among the highest 10 YouTube companions, Maker Studios demonstrated the best engagement (63 minutes per viewer), adopted by VEVO (41 minutes per viewer). VEVO streamed the best variety of movies (621 million), adopted by Maker Studios (517 million) and Fullscreen (335 million).
The October 2012 YouTube companion knowledge revealed that video music channel VEVO held the highest place in the rating with 52.2 million viewers. Machinima was in the second place with 35.1 million viewers, adopted by Maker Studios with 28.9 million, Warner Music with 26.3 million and Fullscreen with 25.1 million. Among the highest 10 YouTube companions, Machinima demonstrated the best engagement (49 minutes per viewer) adopted by VEVO (39 minutes per viewer). VEVO streamed the best variety of movies (603 million), adopted by Machinima (521 million).
So, there are a variety of YouTube Partners Channels that will cease visitors in Boston in the event that they crossed the freeway, proceeded down Mount Vernon Street, turned onto Charles Street, crossed Beacon Street, and marched proper into the Public Garden.
Top Video Ad Properties by Video Ads Viewed
In October 2013, Americans seen greater than 24.5 billion video adverts, with AOL sustaining the highest place with 4 billion advert impressions. Google websites got here in second with 3.6 billion adverts, adopted by BrightRoll Platform with 2.6 billion, LiveRail.com with 2.5 billion and TubeMogul Video Ad Platform with 2 billion. Time spent watching video adverts totaled 9.2 billion minutes, with AOL delivering the best period of video adverts at 1.8 billion minutes. Video adverts reached 56 % of the overall U.S. inhabitants a median of 141 instances through the month. Hulu delivered the best frequency of video adverts to its viewers with a median of 81.
In October 2012, Americans seen practically 11 billion video adverts, with BrightRoll Video Network capturing first place with greater than 1.8 billion adverts, adopted by Google websites with greater than 1.7 billion, Hulu with 1.5 billion, Liverail.com with 1.2 billion and Adap.television with 1.1 billion. Time spent watching video adverts totaled 3.8 billion minutes, with BrightRoll Video Network delivering the best period of video adverts at 897 million minutes. Video adverts reached 52 % of the overall U.S. inhabitants a median of 68 instances through the month. Hulu delivered the best frequency of video adverts to its viewers with a median of 59, whereas Google Sites delivered a median of 19 adverts per viewer.
It’s value noting that Hulu hasn’t appeared in any of comScore’s record of high 10 video content material properties by distinctive viewers since May 2012. So, lengthy after Hulu disappeared off the radar display screen, some advertisers and media consumers seem like stuffing method too many video adverts there. That may not be “depraved sensible,” as we’d say in Boston.
One wonders if a few of these advertisers or media consumers are the identical ones who’ve been ready for Google to allow them to place Nielsen measurement tags on YouTube adverts earlier than shopping for extra promoting on the highest on-line video content material property. To be charitable, maybe they’ve by no means seen a duck boat victory parade, so that they don’t know what they’re lacking. If that’s the case, then they could wish to try this current YouTube video by The Boston Globe.