Hazanov will lead worldwide enterprise improvement for the tech-driven creator firm.
LOS ANGELES, Aug. 5, 2021 /PRNewswire/ — Jellysmack, the worldwide creator firm, broadcasts the addition of Youri Hazanov to its management staff as Head of International. Hazanov joins the fast-growing tech enterprise with a decade of expertise after overseeing the worldwide launch of YouTube in over 20 nations.
This information reinforces Jellysmack’s dedication to a world enlargement technique introduced upon the closing of its Series C spherical in May 2021. Hazanov will likely be creating the Jellysmack enterprise in key markets throughout Europe, Asia-Pacific, the Middle East, and Latin America.
“When I began at YouTube in 2010, the bulk of creators have been primarily based within the U.S.,” mentioned Hazanov. “Ten years later, the bulk have been worldwide. There’s an enormous alternative for Jellysmack to achieve these worldwide creators, and I’m thrilled to be main the cost.”
Hazanov’s focus will likely be signing new worldwide creators to the Jellysmack Creator Program, an answer that leverages the corporate’s proprietary AI expertise and first-party knowledge to assist particular person video creators develop their audiences throughout a number of social platforms. The Creator Program at present has over 250 creator companions, together with megastars PewDiePie, MrBeast, and Cauet, plus fan favorites like Patrick Starrr, Bailey Sarian, and Nas Daily. Jellysmack makes use of its expertise and staff of consultants to edit, optimize, and distribute movies onto Facebook, Instagram, Snapchat, TikTookay, and YouTube on behalf of the creator, establishing new income streams.
Hazanov may also be overseeing the worldwide enlargement of the corporate’s Media Partner Program, starting with its partnership with main Parisian radio station Skyrock. With the Media Partner Program, Jellysmack optimizes and operates social content material for media model companions.
To construct out the worldwide staff, Hazanov has introduced on two extra senior leaders. Harry Levy, previously of Taboola and Google, will deal with EMEA and LATAM as Head of Sales and Partnerships. Former Universal Music & Expedia government Laurent Hulin will oversee the APAC area as General Manager.
“To be the definitive world creator firm, now we have to increase our world presence,” mentioned Hazanov. “Jellysmack has a confirmed method and expertise resolution for rising creators throughout social platforms that nobody else has, so it is now about getting the suitable individuals into these areas the place we’re seeing the most important alternatives inside the creator financial system.”
Co-founded in 2016 by Michael Philippe, Robin Sabban, and Swann Maizil, Jellysmack is the worldwide creator firm that detects and develops the world’s most proficient video creators by means of expertise. The firm’s proprietary knowledge and video optimization instruments drive social viewers development, unlocking new income streams and amplifying monetization. Jellysmack optimizes, operates, and distributes creator-made video content material to Facebook, Instagram, Snapchat, TikTookay, Twitter, and YouTube. The firm’s creator technique builds upon its success in scaling its personal authentic content material channels in magnificence (“Beauty Studio”), soccer (“Oh My Goal”), gaming (“Gamology”), and extra. To study extra, go to jellysmack.com.